Five Guys CEO Gives $1.5m Bonus to Employees After Chaotic Promotion

Five Guys' chief executive officer, Jerry Murrell, revealed that he gave a $1.5m bonus to employees of his US-based burger restaurant chain to make up for the chaos caused by a recent promotion. The buy-one-get-one-free offer, which was intended to celebrate the company's 40th anniversary, proved to be much more popular than expected, causing the chain's app to crash and many locations to become overwhelmed.

Murrell stated that he gave the bonus because "I didn't want anybody shooting me in the back or anything … because we really screwed it up." The comment was made in an interview with Fortune, where he also joked that he preferred the employees receiving the bonus over his wife getting "a new fur coat."

The promotion, which was launched in February, was initially met with intense criticism on social media, prompting Five Guys to apologize and restart the offer for four days. Murrell attributed the chaos to the company's underestimation of the promotion's popularity, stating that "we had no idea that we were going to get that kind of response."

Five Guys currently operates 1,900 locations and employs 30,000 people in 28 countries worldwide. The company's CEO since its founding in 1986, Murrell has taken steps to address the backlash and improve customer satisfaction.