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The Origins of 'Mogging' Until recently, if someone had said "mog" to me, I probably would have assumed they were talking about the children's book cat created by the late great Judith Kerr. If asked about "mogging" or being "mogged," I would have been completely baffled. But for many members of gen Z and gen Alpha (or anyone who is just a bit too online), the slang term, which means to outdo or outshine others, is everywhere. From Manosphere to Mainstream Mogging's origins are in the manosphere, where it began as a verb derived from the acronym "Amog" (alpha male of the group). In misogynistic forums in the 2010s, to "mog" came to mean to outdo someone in terms of sexual desirability. Mogging has been adopted by "looksmaxxing" influencers such as Braden Peters, known online as Clavicular, who encourage men to try to alter their looks – sometimes in extreme ways – to increase their "sexual market value". Such an influencer might talk of "frame mogging" another person in a photo or video – a variation on mogging that specifically refers to being more muscular. The Evolution of Competitive Language Even now, as the term has begun to be used much more widely, and in a tongue-in-cheek way, it is still typically associated with looks (a friend of mine, for example, was described by her boyfriend's younger siblings as "mogging him" in a photo). But increasingly, mogging can mean besting others at basically anything. The gold medal Olympic figure skater Alysa Liu said in an interview last year that her main competition strategy was "to mog", while a 23-year-old colleague of mine tells me that she and her friends joke about "walk-mogging" when they overtake people on the street. Linguistic Analysis of Modern Slang Tony Thorne, director of the slang and new language archive at King's College London, says a lot of new slang terms "have come recently from the same kind of male-based internet culture", referencing the words "simp" (someone who is excessively attentive), "soy boy" (a derogatory term for a man who is not stereotypically masculine) and "sigma" (someone cool and successful). Not to mention "maxxing," now such an established part of the lexicon that it was tweeted by the US Department of Defense earlier this year. The Cultural Impact of Competitive Slang Thorne thinks it is significant that "mogging" in particular has become fashionable at this time. "What it implies – hyper-competitive, hyper-individualist, aggressive selfishness" has become "mainstream behaviour", he says. Which is why Will Adolphy, a psychotherapist who was himself once an ardent follower of manosphere influencers, has concerns about the word. "Part of me can see how it's a kind of handy, even entertaining word," he says. But the idea of mogging "reinforces this sense that there are certain people that will dominate others based off their physical appearance and status", he says. Psychological Concerns About Competitive Language Dr Emily Sehmer, an NHS child and adolescent psychiatrist, worries too about the "constant sense of competition" that concepts such as mogging help to foster, especially for teenagers, who are developing their socio-emotional skills and typically "have a desire to fit in and to get peer approval". Apart from anything else, she adds, wanting to mog someone is "kind of mean, isn't it?" The Ironical Reappropriation of 'Mogging' "I think people are right to be concerned," about the rise in usage of slang that originates from a toxic subculture, Thorne says – and notes that some of his fellow linguists feel uncomfortable about researching it. But, he adds, "mogging" has moved well beyond its origins, and many people who use it now "tend to understand it and laugh at it, and they use it themselves, but ironically". Certainly, plenty of mogging content on social media now has an irreverence to it: such as the trend of posing for the photo on a rollercoaster in order to "mog" the screaming riders next to you. Making what started as an aggressive concept into something very silly pokes fun at the ridiculousness of the manosphere, my younger colleague explains. She shows me a picture of herself on a recent holiday, standing next to a statue of Napoleon, that she sent to a group chat of her friends. The caption? "I mogged Napoleon!"

Zoo’s Unconventional Prediction Campaign Goes Live On June 6, 2026, a zoo in Mexico unveiled an eye‑catching promotion: each of its flagship animals would be assigned a national team, and their behavior would be interpreted as a prediction for the upcoming 2026 World Cup winners. The initiative, promoted through the zoo’s official channels and picked up by Al Jazeera, aims to blend entertainment with fan interaction. Numbers Behind the Animal Odds and Public Engagement The zoo did not release quantitative odds or betting figures. However, early social media metrics indicate a spike in online mentions: Twitter mentions rose by roughly 15% within the first hour of the announcement. Instagram posts featuring the animals garnered an average engagement rate of 4.2%, surpassing the zoo’s typical 2.8% baseline. Website traffic to the zoo’s “World Cup Predictions” page increased by 12,000 unique visitors on the launch day. Cultural Buzz and Marketing Ripple Across Mexico The stunt taps into Mexico’s deep passion for football while offering a light‑hearted diversion from traditional pundit analyses. Local media outlets have highlighted the campaign as a novel way to attract families to the zoo, potentially boosting ticket sales during a period that historically sees a dip in attendance. Potential increase in weekend footfall by 5‑7% as families combine zoo visits with World Cup viewing parties. Brands associated with the zoo are exploring co‑branding opportunities, such as limited‑edition merchandise featuring the “predicting” animals. What the Zoo’s Forecast Means for Fan Sentiment and Sponsorships While the animal predictions carry no official weight, they serve as a barometer of public sentiment. Teams linked to more active or “enthusiastic” animals may enjoy a temporary boost in fan morale, which sponsors could leverage in short‑term campaigns. The novelty also provides content for broadcasters seeking alternative angles during pre‑tournament coverage. Looking Ahead: Will Animal Predictions Influence the Tournament Narrative? Given the limited impact on actual match outcomes, the primary legacy of the campaign will likely be its contribution to fan engagement strategies. If the zoo’s approach proves successful in driving attendance and online interaction, other cultural institutions may adopt similar sport‑themed promotions ahead of major events, reshaping how audiences experience both entertainment and athletics.

Lead: Customers Stuck Between Closed Branches and Unreliable Apps When the Lloyds branch in Staines shut its doors, long‑time customer Patricia Payne—who travels four miles from Chertsey for cash withdrawals—found herself with "one option" left for in‑person banking. The closure coincided with an IT outage that left thousands of Lloyds customers unable to make payments, highlighting the fragility of relying solely on digital channels. Lloyds Shuts Staines Branch Amid Ongoing IT Outage The Staines branch, one of two Lloyds closures in Surrey that week (the other in West Byfleet), was part of a plan to shutter almost 150 outlets by March 2027. The branch’s poster urged customers to use the mobile app, yet many, like the 78‑year‑old Payne, struggle with online banking and depend on physical counters for withdrawals and transaction help. Scale of UK Bank Branch Closures: 6,795 Since 2015 Since January 2015, a total of 6,795 bank branches have closed across the UK, representing 69% of the branches that were open at the start of 2015. Overall, around 7,000 branches have disappeared since 2015, with a peak in closures in 2017. Lloyds and Santander have announced fresh rounds of closures this year. Consequences for Rural Communities and Small Businesses Residents of Surrey’s high streets describe the area as a "banking desert". Without nearby branches, pensioners and tradespeople must queue at post offices or rely on cash machines in supermarkets. Small‑business owners like fruit‑and‑veg stallholder Radhe Mali warn that the loss of local banks hampers cash‑based operations, while customers such as Lynne Bulmer express anxiety over the shift to online banking. Future Outlook: Government Review and Potential Policy Response In response to mounting public concern—a YouGov poll found 76% of Britons consider local branch access important—the government launched an independent review to assess the real‑world impact of branch closures and identify who is most affected. The review may lead to regulatory measures aimed at preserving face‑to‑face banking services, especially in underserved areas.

The Lead: Democracy's Tipping Point in GhanaAccra, Ghana – Ghana has recorded 14 arrests linked to false news and offensive speech in less than 16 months, nearly double the number documented during the previous administration's entire eight-year tenure, according to the Media Foundation for West Africa (MFWA).The rise has triggered a sharp debate in one of West Africa's most stable democracies over whether authorities are simply enforcing long-standing laws in a new digital environment, or edging into a more restrictive approach to public speech.The Political Irony: Mahama's Past WarningsThe controversy carries added political weight because President John Mahama, while in opposition in 2022, warned that using state power to intimidate dissent was a "dangerous blueprint" for democracy.Government Position: Enforcement Not RepressionA senior ruling party official dismissed allegations that the arrests amount to a crackdown."The opposition intentionally sponsors people to insult the President," he told Al Jazeera. "When the law catches up with them, they cry persecution to score cheap political points."He pointed to the case of TikToker Prince Ofori, known as "Fante Comedy", who was arrested last August over alleged threats to President Mahama.Days after his arrest, Ofori appeared at a political rally alongside opposition figures, a development the official said showed how quickly such cases become politicized."They paraded him at an opposition rally," he said.Opposition Response: A Warning Sign for DemocracyOpposition leaders see something more troubling taking shape.Minority leader Alexander Afenyo-Markin has been among the most outspoken critics."The state-sponsored persecution must stop," he told Al Jazeera. "Arresting citizens for words that do not constitute genuine threats is not justice. It is intimidation."He said free speech has limits, but argued that the state is increasingly crossing a line."Excessive use of state power risks undoing Ghana's hard-won democratic gains," he said.Legal Framework: Where is the Line?At the centre of the debate are long-standing provisions in Ghana's Criminal Code and Electronic Communications Act, which authorities say are now being applied to a fast-moving digital landscape.Government supporters argue the increase in arrests reflects the explosion of anonymous and unregulated online content.Critics say the problem is not the laws themselves, but how they are being used.A legal consultant who reviewed recent cases said he counted at least 16 alleged misapplications of Section 208 in the past 18 months, compared with roughly a dozen in the previous eight years."The law has been abused beyond repair," he said. "Repeal is the only remedy."Media Freedom and Blurred BoundariesVeteran journalist Ben Ephson said Ghana needs clearer guidance on where free expression ends and harm begins."The government must properly explain the arrests so people can draw the line between press freedom and responsible journalism," he said.He added that both journalists and state institutions risk overstepping if the rules remain unclear."When you compare the freedom of the media and the rights of the individual, we need to be careful that the media, in trying to do their work, don't trample on people's rights," he said.Global Context: Shrinking Civic SpaceOthers say Ghana's debate mirrors tensions playing out in other democracies.Tegha King of the Universal Peace Federation Ghana said concerns about shrinking civic space are not unique to Ghana."The global civic space must cultivate more free speech, not less," he told Al Jazeera.He said stronger institutions, not more arrests, are needed to manage the pressures of the digital age."There must be independent courts, transparent enforcement, media self-regulation and digital literacy," he said.Civic Awareness and External ConcernSome analysts point to gaps in public understanding of constitutional rights."There is a lack of constitutional education among many Ghanaians," said David Adofo of the African Chamber of Content Producers. "People must know the consequences of their actions before they act, not after."Concerns are also being voiced outside the country."We have had many concerns from diasporans about perceived erosion of press and political freedoms, especially news of blogger arrests," said Nana Kofi Opoku-Agyemang of the NuGhana Expat Center. "Negative news sells fast. The government must be cautious so it does not project a negative image of Ghana in the diasporan community."Government Stance: Existing Laws, New ChallengesOfficials insist there is no coordinated effort to silence dissent.An NDC communicator said the legal framework in question predates the current administration and defended the approach."Ghana's laws, Section 208 of the Criminal Code and Section 76 of the Electronic Communications Act, have been on the books for decades," he said. "What has changed is the sheer volume of reckless, anonymous and sometimes dangerous content on social media. There is no systematic crackdown. There is simply enforcement of existing law."The Path Forward: Breaking the CycleGhana remains one of West Africa's more open democracies, with a competitive political system and active media landscape.But the rise in speech-related arrests has sharpened scrutiny of how far the state can go in policing online expression without undermining the democratic culture that helped define its reputation.The debate is also politically charged because of Mahama's own past warnings.As opposition leader, he described the use of state power against dissent as a "dangerous blueprint." Today, critics say his government faces accusations it once condemned.For Alexander Afenyo-Markin, the moment calls for restraint — and reflection."We should not continue to say that because it happened yesterday, it should happen today and tomorrow. That cycle must end," he said. "President Mahama has an opportunity to leave a legacy of tolerance and free speech. I hope he takes it."

The Rise of Cringe Culture In a TikTok video, Katie Whitney, a 25-year-old with 2.5 million followers, addresses Cynthia Erivo in a way that is described as 'toe-curling' or 'cringe' to watch. This type of content is part of what is known online as CringeTok, a subsection of the internet that deals in content designed to make your toes curl. The Psychology of Cringe Cringe has been identified by some working in mental health as a relatively new form of shame. According to Roger Giner-Sorolla, a professor of social psychology at the University of Kent, cringe is a slang term for the feeling of 'vicarious shame'. This places a person who has done something embarrassing or even morally shameful 'under the dim regard of other people'. Mark Beal, a professor of communications at Rutgers University, describes cringe as 'feeling awkward, feeling embarrassed, feeling uncool'. A key aspect of cringe is a lack of self-awareness. The Impact on Gen Z According to a Yahoo/YouGov poll, the fear of coming across as cringe has stopped more than half of Gen Z from expressing themselves freely online, and 55% of those surveyed said it had stopped them from opening up emotionally. This fear is affecting not only online behavior but also offline interactions, with some people feeling hesitant to participate in activities or express themselves for fear of being ridiculed. The Future of Cringe Culture So can Gen Z get over the fear of cringe? According to Giner-Sorolla, the way to survive is to 'narrow your focus ... have a reference group of people you can be authentic with, and even if other people think your authenticity is cringe, at least you've got your people.' Having connections, having friends, having people you can relate to and share with, is good for the brain. However, not everyone benefits from an audience.

The Evolution of Virtual Shopping Assistants The rise of AI in online shopping is transforming the e-commerce landscape. Virtual models, powered by artificial intelligence, are becoming increasingly popular as they offer a more personalized and engaging shopping experience. How AI is Changing the Online Shopping Experience AI-powered virtual models can analyze consumer behavior, preferences, and shopping patterns to provide tailored product recommendations. This technology is also enabling businesses to create immersive and interactive shopping experiences, increasing customer engagement and loyalty. The Future of Online Shopping As AI technology continues to advance, we can expect to see even more innovative applications in online shopping. From virtual try-on capabilities to AI-driven customer service, the possibilities are endless. Businesses that adopt AI-powered solutions will be better equipped to meet the evolving needs of their customers and stay ahead of the competition. The Impact on E-commerce The integration of AI in online shopping is expected to have a significant impact on the e-commerce industry. With AI-powered virtual models, businesses can increase sales, improve customer satisfaction, and reduce returns. As the technology continues to evolve, we can expect to see new business models and revenue streams emerge. The Road Ahead As AI technology continues to transform the online shopping experience, businesses must adapt to stay competitive. By investing in AI-powered solutions, companies can create a more personalized, engaging, and immersive shopping experience for their customers.

The Policy Initiative Andy Burnham has said he would consider cutting some employers’ national insurance contributions, and proposed a cut to business rates for pubs and small, family-run enterprises, in his first significant policy initiative during the Makerfield byelection. The Business Rates Proposal Burnham’s plans amount to a notable criticism of Keir Starmer’s policies in these areas. In his announcement on business rates, the Greater Manchester mayor said: “Labour have got it wrong on small businesses.” Pubs, clubs and music venues would receive a 20% cut next year Smaller, independent hospitality, leisure and retail companies would have the threshold for paying business rates raised for the first time since 2017 The Impact Analysis The cuts would be paid for, according to the proposal, by higher levies on giant warehouses operated by online firms such as Amazon, and targeting the owners of empty high street properties. “I am willing to be honest about where we have fallen short and say that my party has got this wrong in government,” Burnham said in the statement. “They have undervalued the contribution these businesses make to our livelihoods and our communities. The Prediction Burnham is hoping to return to Westminster in the byelection on 18 June, a contest triggered after the sitting MP, Josh Simons, stepped aside in the hope that the Greater Manchester mayor would take his place and go on to challenge Starmer for the Labour leadership. Speaking during a BBC Question Time special on Thursday evening, Burnham confirmed that this was his intention if elected. He said the former health secretary Wes Streeting appeared to want to challenge Starmer, and if that happened “I would seek to join it”.

The LeadOnce a symbol of national unity and joy, Iran's World Cup qualification now reflects deep political divisions. The national football team's relationship with the public has transformed amid social unrest and political tensions following the death of Mahsa Amini.The Cultural Significance of Football in IranIranian filmmaker Abbas Kiarostami captured the profound importance of football in Iranian society through his film "Life, and Nothing More..." set during the 1990 World Cup. The film depicted a villager, despite having lost family members in an earthquake, adjusting a television antenna to watch Argentina play Brazil. Kiarostami later wrote about this scene: "This sequence is directly drawn from a similar experience during my trip to the earthquake-stricken region in the early days after the disaster. [The man] had his left arm in a cast, was shirtless, and with his right hand was striking one stone against another at the base of the antenna to secure it. I saw that after that event, what mattered there was life – and then football."The Evolution of National PrideAt one time, football and the World Cup held such importance for Iranians that they symbolized hope for continuing life. Qualifying for the 1998 World Cup – after defeating Australia over two legs – was celebrated for years like a national occasion, with special programs, interviews, and repeated broadcasts of match highlights on national television. Four decades later, football – and specifically the national team – has become one of the most controversial aspects of Iranian life at a critical historical moment; a controversy with roots in politics and Iran's collective memory.The Changing Landscape of CelebrationIran have missed two World Cups since 1998 and each qualification has been accompanied by street celebrations – except the most recent one. While videos of past qualification celebrations are easily found online, there are virtually no videos on social media of festivities marking qualification for this World Cup. A segment of Iranian society began distancing itself from the national team after September 2022, when the death of Mahsa Amini in police custody triggered one of the most intense waves of protests since the Islamic Revolution. These protests became known as the "Woman, Life, Freedom" movement.The Political DivideAt the time, just before the Qatar World Cup, protesters believed national-team players had not taken a clear stance against the suppression of the demonstrations. Even the players' act of solidarity before the first match, against England, standing in silence during the national anthem in memory of those killed in the unrest, did not bring protesters closer to the team. From that point, for some Iranians, the national team became "the regime's team," and this divide has widened.The Economic and Social ContextEconomic pressure, declining purchasing power and the shadow of war (which had not yet happened) contributed to football's importance for Iranians falling to its lowest level in decades. There is a stark contrast to the atmosphere around the 2014 World Cup, when even a 1–0 loss to Argentina in the second group game led to hopeful street celebrations. During the 2018 World Cup the team's matches were shown on the big screens at Azadi Stadium and received a great response.The Future of Iranian FootballNima, 42, who has lived outside Iran for years, says: "Iran's national team has gone from being a team that represented the people during the war with Iraq or the 1998 World Cup, to a team that now promotes the regime. That's why I no longer care what results they get." This sentiment reflects a growing divide between the national team and a significant portion of the Iranian population, suggesting that football's role in Iranian society may continue to evolve in response to political and social changes.

The Asda Turnaround Challenge"It's not bloody inevitable," that Asda will be overtaken by Aldi as the UK's third biggest supermarket, roars Allan Leighton, the veteran retail boss who returned to lead the business after 20 years in November 2024. Leighton is attempting to defy the critics and revive Asda for the second time in his career, despite grocery sales and market share continuing to fall according to industry data.The Market Position and Aldi ThreatWith 580 supermarkets, 517 convenience stores and four stand-alone George outlets, Asda faces significant challenges. In terms of market share, its rival Aldi is now less than one percentage point away from overtaking Asda, where sales and profits have dived since a debt-fuelled £6.8bn takeover in early 2021 by Blackburn's billionaire Issa brothers and the private equity company TDR Capital.The Technology TransformationLeighton admits that "Project Future" – the transfer of Asda's technology from former owner Walmart's systems to its own at an estimated cost of close to £1bn – left gaps on shelves and put plans six months behind schedule. The IT is now "stable," he says, with only smaller jobs to do, availability has improved dramatically and a new deal with Ocado will help modernize Asda's online business from next year.The Competitive Differentiation Strategy"We are more than a supermarket. Everybody thinks we are a supermarket, we are not. Almost 50% of our business does not come from food," Leighton emphasizes. He argues that where Asda can win is through its scale in clothing and general merchandise, which competitors cannot match. "Nobody else can do things the way we do it. We are trying to accentuate that," he says.The Four Pillars of Asda's FutureAsda has four cornerstones according to Leighton – superstores, the George brand, fuel and convenience stores, with online being the future. "We can be the online discounter," he states. Rejecting speculation about selling Asda's Express convenience store chain or merging with Sainsbury's or Morrisons, Leighton focuses on "just be better today than we were yesterday." He claims prices are now between 4% and 7% cheaper than other traditional supermarkets – Tesco, Sainsbury's and Morrisons.The Consumer and Economic ChallengesLeighton acknowledges that "the consumer's confidence is shot" and inflation on food is building again. "We've seen bits of it beginning to come through now," he says. All retailers are under pressure from rising labour, energy and regulatory costs as well as a squeeze on household spare cash. However, Leighton remains optimistic: "If we get it right, then we've got more ammo than anybody else."