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The Struggle to Find Employment in Grimsby In the Lincolnshire seaside town of Cleethorpes, a 19-year-old man named Cohen is sitting in the back seat of a car, putting on an Easter bunny outfit. He is hoping to use new photographs to advertise his mascot business for the upcoming holidays. Cohen, who has a learning disability, lives with his parents in neighbouring Grimsby and set up Co Co Mascots last year as one of his many attempts to find work. The Challenges of Job Hunting with a Disability Cohen has been applying for roles in holiday parks, retail, charity shops, and even the local football club Grimsby Town FC, which was recruiting for a new mascot. Despite his efforts, he has yet to find paid work. "The hardest thing is not hearing back [from a job application] and not getting feedback," says Cohen. "I start overthinking because I want it [a job] too much. A lot of the time, I think they [employers] will see you have a disability and will pick the person without one because they think the person with a disability is more work." The Economic Reality of Grimsby Grimsby was recently dubbed Britain's "worklessness capital" by the Telegraph due to the large proportion of its working-age people claiming benefits. The town has a higher number of working-age adults out of employment than the national average, and 41% of under-16s in the town live in relative low-income families. Once one of the world's largest fishing ports, Grimsby is still the UK's biggest fish-processing hub, reportedly making every other fish finger eaten across the country. The Impact on Young People For many young people in coastal places such as Grimsby, finding paid employment is hard – and having a disability compounds the issue. Cohen has been volunteering in charity shops and at food banks for more than a year now, and doesn't see his disability as a barrier to working. "My mind can wander a bit when I work so I need a nudge every so often. I just need a bit of support until I get used to the job and what is expected of me." The Future Outlook The Guardian's Against the Tide project aims to report on the lives of young people in coastal communities across England and Wales. The project will examine what kind of changes young people need to build the futures they want for themselves. For Cohen, he will continue to throw everything at his job search, hoping to find a permanent role that suits his needs and abilities.

The New Job Search FrontierGen Z workers are entering the toughest job market since the pandemic, with the number of job seekers vastly outweighing available positions. As traditional application methods yield diminishing returns, young professionals are turning to social media platforms to showcase their skills and personalities in creative ways. This shift represents a fundamental transformation in how job seekers approach career opportunities in an increasingly digital world.Creative Content as Career CurrencyYoung workers are leveraging platforms like Instagram and TikTok to create video resumes, quirky presentations, and authentic content that highlights their unique value propositions. Sibusisiwe Khupe, 26, exemplifies this approach by describing herself as a "really hot, really talented, really funny" gen Zer in a LinkedIn post, plastering her face across slides with her work experience. Similarly, Anya Roodnitsky created a 94-second Instagram video showcasing her skills with humor and personality, which garnered over half a million views and ultimately led to a job offer.Market Challenges and StatisticsThe global hiring rate has plunged to a five-year low, with the number of applicants for every job opening increasing by nearly 30%, according to LinkedIn data. About 72% of candidates report that the job search negatively affects their mental health, and two-thirds feel burned out before landing a job. College graduates face especially tough conditions, with an unemployment rate of almost 6% compared to 4.2% for all workers of any age, according to Federal Reserve Bank of New York data.Industry Transformation and Employer ResponseAs companies increasingly rely on AI to vet résumés and conduct interviews, job seekers are finding it harder to stand out through traditional channels. This has created a paradox where technology intended to streamline hiring processes is pushing candidates toward more human, creative approaches. Employers are beginning to recognize these unconventional methods, with career experts noting that video content can highlight soft skills like storytelling, enthusiasm, and passion that might be missed in traditional applications.The Future of Job SeekingAs Gen Z continues to reshape the job search landscape, we can expect further evolution in how candidates present themselves and how companies identify talent. While creative social media strategies may not replace traditional applications entirely, they are becoming an increasingly important supplement to job hunting. The most successful approach likely combines innovative content creation with traditional application methods, creating a comprehensive personal brand that resonates with both human recruiters and AI screening systems.

Several Premier League clubs are struggling to find new shirt sponsors ahead of next season, with nine clubs yet to secure front-of-shirt commercial deals and 12 having not signed contracts. The imminent ban on shirt advertising from gambling companies is having a significant impact on clubs' commercial returns, with the collective loss of income from shirt deals potentially as high as £80m next season.Gambling operators, particularly those serving Asian markets, have been willing to pay more than other companies to sponsor Premier League clubs. However, the removal of gambling firms from the market has led to intense competition among clubs at lower prices. Of the 10 top-flight clubs with gambling sponsors this season, only Bournemouth have announced a replacement, with the club's stadium sponsor Vitality moving on to the shirt in a cut-price deal.Brentford are close to announcing that their existing training kit sponsor, the job search website Indeed, will be on their shirt next season, while Everton and Fulham appear set to buck the trend as they are in advanced negotiations with the foreign exchange trader CMC markets. However, seven clubs with gambling companies' backing remain in the market, including Chelsea and Newcastle, who are still seeking new sponsors.The ban on gambling sponsorships has exacerbated the divide between the big six clubs and the rest of the Premier League in terms of the sponsors they can attract. Arsenal, Liverpool, Manchester City, and Manchester United are locked into long-term deals worth between £50m and £60m a year, while Leeds and Brighton have long-term contracts with Red Bull and American Express respectively.

The youth unemployment crisis has sparked a call for more comprehensive support for young people seeking jobs. Many argue that the current system fails to adequately address the challenges faced by this demographic, leading to a cycle of rejection, confusion, and anxiety. The need for a revamped support system is underscored by the reality that young people often face significant barriers when entering the job market. The threat of losing benefits for not meeting job search requirements can undermine trust and engagement, making it even more difficult for them to secure employment. To effectively tackle this issue, experts suggest that the government must rebuild trust by removing punitive measures and creating job centers that offer more personalized support. This includes providing young people with the time, resources, and relationships with work coaches who understand their ambitions and can help build their confidence. Young people's voices must be central to shaping the support designed for them. By incorporating their perspectives, the government can create more effective and targeted initiatives that address the specific needs of this demographic. The crisis is also attributed to government policies that have driven employers' decision-making. For instance, national insurance rises and increases in the minimum wage have made young people more expensive to employ, leading companies to opt for older, more experienced workers. Furthermore, the rise in young people out of work due to ill health reflects a deeper erosion of stability. The article argues that secure, humane work is not an optional extra but a public health intervention, highlighting the need for a more comprehensive approach to addressing youth unemployment.