Premier League Clubs Face £80m Hit as Gambling Sponsorships End

Several Premier League clubs are struggling to find new shirt sponsors ahead of next season, with nine clubs yet to secure front-of-shirt commercial deals and 12 having not signed contracts. The imminent ban on shirt advertising from gambling companies is having a significant impact on clubs' commercial returns, with the collective loss of income from shirt deals potentially as high as £80m next season.

Gambling operators, particularly those serving Asian markets, have been willing to pay more than other companies to sponsor Premier League clubs. However, the removal of gambling firms from the market has led to intense competition among clubs at lower prices. Of the 10 top-flight clubs with gambling sponsors this season, only Bournemouth have announced a replacement, with the club's stadium sponsor Vitality moving on to the shirt in a cut-price deal.

Brentford are close to announcing that their existing training kit sponsor, the job search website Indeed, will be on their shirt next season, while Everton and Fulham appear set to buck the trend as they are in advanced negotiations with the foreign exchange trader CMC markets. However, seven clubs with gambling companies' backing remain in the market, including Chelsea and Newcastle, who are still seeking new sponsors.

The ban on gambling sponsorships has exacerbated the divide between the big six clubs and the rest of the Premier League in terms of the sponsors they can attract. Arsenal, Liverpool, Manchester City, and Manchester United are locked into long-term deals worth between £50m and £60m a year, while Leeds and Brighton have long-term contracts with Red Bull and American Express respectively.