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Business Mar 24, 2026

The Biscoff Effect: How a Belgian Biscuit Became a Global Social Media Phenomenon

This article explores the remarkable journey of Biscoff, a Belgian biscuit brand that transformed f…
Around 15 years ago, Ashley Markle was introduced to a culinary curiosity that would later become a global phenomenon. While staying at her aunt's house, she encountered a small, plastic-wrapped biscuit that would forever change her perception of cookies. What began as an unknown airline snack evolved into one of the fastest-growing biscuit brands in the US, with Markle becoming an unwitting early adopter of what would become a cultural movement.The spiced caramel biscuit, created in 1932 by Belgian company Lotus, has experienced remarkable peaks in popularity over the past decade. From being described as 'crack in a jar' in 2014 to becoming a staple in freakshakes in 2016, the brand has consistently found new ways to capture consumer interest. The pandemic home-baking boom in 2021 propelled Biscoff into social media stardom, with chef Jon Watts demonstrating multiple Biscoff recipes on daytime television.In January 2026, Biscoff experienced another viral surge, particularly on TikTok and Instagram, where users obsessively shared recipes for a 'Japanese cheesecake' featuring the biscuits. Markle, a social media creator specializing in snack recipes, has seen her Biscoff-related content accumulate millions of views, including a cheesecake recipe that garnered over 4 million views and a two-ingredient cookie recipe with 5.6 million views.The phenomenon extends beyond social media. A teacher named Raj developed such an affinity for Biscoff that he purchased multiple boxes, declaring: 'I'd smoke Biscoff if I could.' At his school, colleagues use the biscuits as incentives for students to attend tutoring sessions, demonstrating the brand's cultural penetration.Food industry experts attribute Biscoff's success to several converging trends. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains: 'Biscoff isn't a single trend in itself, more an expression of various converging trends.' The brand taps into nostalgia, accessible indulgence, and versatility, allowing it to appear in everything from drinks to ice cream to desserts.The brand's partnerships with other companies exemplify modern 'collab culture', with Harris noting that products with distinctive flavors often develop a life of their own among consumers. 'Fans run with it and feel as if they have ownership over the product as much as the brand itself does,' she observes.Lotus Bakeries has responded strategically to the social media buzz. The company is removing the Lotus embossing from biscuits, replacing it with the word Biscoff to better resonate with younger shoppers. Niamh Leonard-Bedwell, fast-moving consumer goods editor at The Grocer, notes: 'In the week to January 17, their volume sales were up 30% on the same time last year.'The business impact has been substantial. In its 2025 annual results, Lotus announced a 10% revenue increase, with more than half coming from the Biscoff brand. The company has expanded internationally with factories in the US and Thailand, with founder's grandson Jan Boone declaring: 'We want to conquer the world.'Despite its sweet reputation, Biscoff is venturing into savory territory with recipes like prawns in Biscoff sauce and creamy Biscoff duck breast. However, chef Jon Watts remains skeptical about these applications, preferring the biscuit's traditional uses in desserts and treats.Industry analysts believe Biscoff's universal appeal will sustain its popularity. Unlike divisive trends like matcha, Biscoff offers a 'quite universally likable flavor' that balances novelty with familiarity. As Kiti Soininen of Mintel notes: 'If it's that sort of safe adventure, where it's got that newness, that freshness, but it's pairing that with familiarity – that hits the mark with a lot of people.'Despite growing concerns about ultra-processed foods, Biscoff's traditional positioning may insulate it from criticism. There's a disconnect between how products are classified and consumer intuition, with Soininen observing: 'If my grandmother can have bought this then it can't be truly ultra-processed.'With retailers developing Biscoff-inspired products including porridge, tea, popcorn, and breakfast cereal, the trend shows no signs of abating. As Markle predicts: 'I don't see anybody deciding that they don't like Biscoff any more.'
#Lotus Bakeries #Biscoff #TikTok
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Health Mar 24, 2026

The Reality Check on 'Everything' Cancer Tests: No Single Solution Exists

A doctor discusses the reality of cancer testing and the limitations of current technology, highlig…
A recent conversation with a guest at an academic function brought to light the public's desire for a simple, all-encompassing test for cancer. The guest, intrigued by the speaker's profession as an oncologist, inquired about the existence of an 'everything' test for cancer. The speaker's response was clear: no such test exists.The quest for early cancer detection is a significant goal in cancer medicine, with the aim of identifying the disease before it metastasizes and ensuring a cure. One company, Grail, launched a blood test called Galleri, which claims to detect a 'signal' shared by more than 50 types of cancer. This signal is identified through circulating DNA, minute fragments of cancer DNA present in the bloodstream.The Galleri test was marketed as a screening tool, with results indicating either a cancer signal detected or no cancer signal detected. However, the test failed to meet its primary endpoint in a large-scale trial conducted with the NHS, which aimed to determine if the test could reduce late-stage cancer diagnoses. Despite the company's claims of 'strong' results, the trial did not demonstrate a significant reduction in late-stage cancer diagnoses.The failure of the Galleri test highlights a crucial distinction between detecting more cancers and saving lives. Detecting cancer at an early stage does not necessarily translate to less invasive treatments or prolonged survival. Moreover, some cancers detected through screening may never have posed a lethal threat, leading to unnecessary interventions.For now, there is no blood test or total body scan that saves lives. Instead, the focus should be on modifying cancer risk factors, such as reducing processed foods, curbing alcohol consumption, quitting smoking, and engaging in regular exercise. These evidence-based approaches may not be as flashy as a single 'everything' test, but they have a proven impact on public health.
#Grail #Galleri #cancer screening
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Tv And Radio Mar 24, 2026

Martin Clunes Delivers Chilling Performance in Huw Edwards Abuse Drama

The review examines Channel 5's drama about disgraced BBC newsreader Huw Edwards, highlighting Mart…
When future generations examine television trends, they might be surprised by the glut of dramatisations about famous men caught in sex scandals. Jimmy Savile and Prince Andrew have both received multiple treatments, and now, with almost crushing inevitability, comes Channel 5's Power: The Downfall of Huw Edwards.Edwards, the high-profile BBC newsreader who resigned in 2024 before being charged with three counts of making indecent images of children, remains defensive. Prior to the broadcast, he released a statement claiming the drama is unlikely to convey reality while asserting: I am repelled by the idea that some people enjoy viewing indecent images of children.The drama earns its title by portraying a powerful man utilizing a queasy power dynamic to manipulate a teenage boy into fulfilling his sexual desires. While not the pinnacle of drama, the film succeeds in capturing a sickening feeling in the pit of your stomach.The main draw comes from its casting. Martin Clunes, known for roles that rely on his innate likability, creates an impressively accurate Edwards. He captures the fascinating mix of swagger and vulnerability, along with Edwards' distinctive accent and diction. Even during disturbing scenes, his performance never wavers.For much of the film, Edwards remains a figure of distant menace. Instead, this is really the story of Ryan (Osian Morgan), a teenage boy who finds himself being groomed by Edwards. The drama is constructed around first-hand interviews with Ryan (using a pseudonym to protect his identity), showing how Edwards validated his desire for connection before making the relationship transactional.Most powerfully, the film depicts the effect on Ryan's parents, as their dismay at his increasing waywardness first becomes anger directed at Edwards and then fear that they had become the bad guys.Still, the producers face challenges with a story that isn't visually interesting. Much of the relationship happened over text, meaning excessive time is spent watching people type or narrate messages. The film makes odd stylistic choices, including framing everything around the Queen's death and ending with Edwards reporting on his own charges.Edwards has promised to tell his side of the story, but as the reviewer notes, few will have the stomach to hear it when that day arrives.
#edwards #his #power
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Business Mar 24, 2026

Crispin Odey Denies Sexual Harassment Allegations in Court

Hedge fund tycoon Crispin Odey has testified in court that he does not remember telling a female em…
Crispin Odey, a 67-year-old hedge fund tycoon, appeared in a London courtroom on the first day of a three-week trial to challenge the Financial Conduct Authority's (FCA) decision to ban him from the UK's financial services industry. The ban was imposed due to allegations of sexual harassment made by several women. Odey testified that he did not recall cornering a female employee after a boozy lunch and saying to her 'I could attack you now'. However, the employee's diary entry, dated January 24, 2020, confirmed the incident, stating: 'Comes back from boozy lunch and corners me in the corridor. Him: I could attack you now. Me: Please don’t. Him: You could sue me for that.' Odey admitted to having groped a colleague's breasts without her consent in 2005, which he attributed to being under sedatives after root canal treatment. He claimed the woman accepted his apology and continued to work for the firm for another eight years. The FCA alleges that Odey showed a 'lack of integrity' by attempting to frustrate an investigation into allegations of sexual harassment. Odey denied these allegations, stating that he had attempted to have the FCA rule on whether he was fit and proper first. Odey is also facing a £79m libel lawsuit against the Financial Times and civil personal injury claims by five women, including one who accused him of rape. The hearing continues.
#odey #his #not
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World Economy Mar 24, 2026

UK Veterinary Sector Faces Crackdown on Prescription Fees and Transparency

The UK's Competition and Markets Authority (CMA) has ordered vets to cap prescription fees and prop…
The UK's Competition and Markets Authority (CMA) has taken a significant step to address concerns over the rising costs of veterinary services. Following a two-and-a-half-year investigation, the CMA has found that the £6.7bn market lacks strong competition, with large chains dominating the industry. As a result, pet owners have faced huge price rises and been left in the dark about bills.The CMA has ordered vets to cap prescription fees at £21 for the first medicine and £12.50 for any additional drugs. This move is expected to save pet owners hundreds of pounds. Additionally, vets must now inform pet owners that medicines may be cheaper online and provide a written estimate in advance for any treatment expected to cost £500 or more.Public satisfaction with the cost of services was found to be low, with the CMA noting that average prices of vet services had risen sharply, by 63%, between 2016 and 2023. The watchdog also found internal documents from some large veterinary groups that linked price increases to an expectation that pet owners would not react by purchasing less or switching away.The CMA has also proposed a cost comparison website to increase competition and drive down costs. Large groups will be required to make clear that individual vet practices are part of a chain, and pet owners can expect to see changes before Christmas, including standard price lists.The measures have been welcomed by some in the industry, with CVS and Vets for Pets expressing their support for the changes. However, the British Veterinary Association president, Rob Williams, noted that delivering highly skilled veterinary medicine is costly and that prices have risen sharply in recent years due to various factors, including higher costs experienced by all businesses.
#pet #owners #not
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World Economy Mar 24, 2026

UK Defence Industry in Crisis as Delayed Spending Plan Leaves Firms 'Bleeding Cash'

The UK defence industry is facing a crisis due to a delayed military spending plan, leaving firms s…
The UK defence industry is in a state of crisis as a long-delayed military spending plan has left firms 'bleeding cash' and in 'paralysis'. The six-month delay to the defence investment plan (DIP) has resulted in some companies going bust, while others are struggling to stay afloat.Industry groups have warned that the delay has left the UK behind Germany and the US in attracting investment from global investors. The DIP, originally expected last autumn, has been repeatedly postponed amid warnings that the military faces a £28bn funding gap over the next four years.Samira Braund, the defence director of the ADS Group trade body, described the situation as 'paralysis', stating that the government has not put effective mitigation plans in place. The boss of BAE Systems, Europe's biggest defence contractor, has urged ministers to publish the plan, while some smaller firms have been forced out of business.One such company was MTE Heat Treatment, a Yorkshire-based manufacturer with just over 30 employees that helped make turbine blades for jet engines. It fell into administration in February. Andrew Kinniburgh, the head of the trade body Make UK's defence arm, warned that the delay risks deterring investment in the UK at a time when the US and Europe are also raising military spending.The DIP will show how the government plans to fund its strategic defence review, the blueprint for transforming the military amid growing threats from Russia, rising commitments to Nato and against the backdrop of the US-Israel war on Iran. Ministers accepted all the review's recommendations when it was published last June, but the head of the military, Air Chief Marshal Sir Richard Knighton, told MPs in January that defence cuts would be needed without more funding.
#defence #military #cash
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News Mar 23, 2026

Pakistan and Afghanistan Agree to Temporary Ceasefire During Eid al-Fitr

Pakistan and Afghanistan have agreed to a temporary ceasefire during the Muslim holiday of Eid al-F…
Pakistan and Afghanistan have agreed to a temporary ceasefire during the Muslim holiday of Eid al-Fitr, which begins on Thursday and lasts until Tuesday. The decision was made amid weeks of deadly violence between the neighboring countries.Pakistani Information Minister Attaullah Tarar announced that the ceasefire was requested by Saudi Arabia, Qatar, and Turkey. He stated that Pakistan is offering this gesture in good faith and in keeping with Islamic norms.However, Tarar also warned that if there are any cross-border attacks, drone attacks, or terrorist incidents inside Pakistan, military operations will immediately resume with renewed intensity.The Taliban government in Afghanistan also confirmed that it would temporarily suspend military operations against Pakistan.The ceasefire comes after Afghanistan accused Pakistan of killing hundreds of people in an air strike on a drug rehabilitation center in Kabul. Pakistan has strongly rejected these claims, stating that it only targets terrorist infrastructure and military locations.The United Nations reported 143 deaths in the incident at the Omar Addiction Treatment Hospital, a 2,000-bed facility. The conflict has led to repeated cross-border clashes and air strikes inside Afghanistan, despite international calls for a ceasefire and concerns about a widening displacement crisis.The World Health Organization (WHO) chief, Tedros Adhanom Ghebreyesus, urged all parties to de-escalate and prioritize peace and health, noting that at least six health facilities in Afghanistan have been affected by the violence since late February.The Qatari Ministry of Foreign Affairs welcomed the temporary truce as a positive gesture that contributes to de-escalation and promotes calm between the two sides. They hope the pause in fighting will pave the way for a return to a sustainable ceasefire agreement that spares civilian lives and achieves security and stability.
#pakistan #afghanistan #ceasefire
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News Mar 23, 2026

UN Revises Kabul Rehab Strike Death Toll as Pakistan Denies Civilian Targeting

The United Nations has recorded 143 deaths in an air strike on a drug rehabilitation centre in Kabu…
The United Nations has recorded 143 deaths in an air strike on a drug rehabilitation centre in Kabul, significantly lower than the figure offered by Afghanistan's Taliban government.The attack on Kabul's Omar Addiction Treatment Hospital on Monday night has sharpened a bitter dispute between Pakistan and Afghanistan, with the Taliban putting the casualties at more than 400 people killed and about 265 wounded.The UN Assistance Mission in Afghanistan provided its figure to the Reuters news agency on Wednesday. The gap between the two counts underscores the difficulty of verifying casualty figures in the conflict as competing claims frequently come from Kabul and Islamabad.Afghanistan's Taliban administration has blamed Pakistan for the attack on the drug rehabilitation centre, a 2,000-bed facility, and Pakistan has denied carrying out the strike. Hamdullah Fitrat, a deputy spokesman for the Taliban administration, said the strike hit the hospital, destroying large sections of the building and triggering fires that rescue teams worked through the night to contain.Afghan government spokesperson Zabihullah Mujahid accused Pakistan of deliberately hitting civilian infrastructure and called the assault a “crime against humanity”. Mujahid said those killed and wounded were patients undergoing addiction treatment at the time of the strike.Pakistan's information minister, Attaullah Tarar, denied the allegation, insisting his country “only targeted terrorist infrastructure and military locations”. The strike is the latest in a widening confrontation between the two neighbours, who have engaged in repeated cross-border clashes.At the heart of the dispute is a long-running Pakistani accusation that the Taliban government shelters the Pakistan Taliban, known as Tehrik-i-Taliban Pakistan, as well as outlawed Baloch separatist groups responsible for attacks on Pakistani soil. Kabul has consistently denied providing sanctuary to the groups.
#afghanistan #pakistan #kabul
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Sports Mar 23, 2026

CAF's Controversial AFCON Decision Sparks Senegal's Legal Battle

The Confederation of African Football (CAF) has awarded the Africa Cup of Nations (AFCON) title to …
The Senegalese Football Federation has instructed its lawyers to lodge an appeal to the Court of Arbitration for Sport (CAS) after the national team was stripped of its Africa Cup of Nations (AFCON) title. CAF reversed Senegal's win, awarding the title to Morocco two months after the final.The continent's showpiece football final, in Rabat on January 18, descended into chaos when several Senegalese players walked off the pitch in protest after the hosts were awarded a penalty late in second-half stoppage time. Senegal's players were coaxed back onto the pitch by captain Sadio Mane, but Morocco missed the penalty. Pape Gueye went on to score the goal in extra time that gave Senegal a 1-0 victory.CAF said that, having studied an appeal by Morocco, “the Senegal national team is declared to have forfeited the match” and the result was “officially recorded as 3-0” in favour of Morocco.CAF President Patrice Motsepe defended the decision, stating that “the decisions of our Disciplinary Board and Appeals Board are viewed with respect ⁠and integrity.” However, Senegal's government called for an independent international investigation of the decision, alleging corruption within CAF.Motsepe admitted that African football remains plagued by trust issues and questions over its integrity, but assured that “not a single country in Africa will be treated in a manner that is more preferential, or more advantageous, or more favourable than any other country on the African continent.”
#caf #afcon #senegal
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