UK Veterinary Sector Faces Crackdown on Prescription Fees and Transparency

The UK's Competition and Markets Authority (CMA) has taken a significant step to address concerns over the rising costs of veterinary services. Following a two-and-a-half-year investigation, the CMA has found that the £6.7bn market lacks strong competition, with large chains dominating the industry. As a result, pet owners have faced huge price rises and been left in the dark about bills.

The CMA has ordered vets to cap prescription fees at £21 for the first medicine and £12.50 for any additional drugs. This move is expected to save pet owners hundreds of pounds. Additionally, vets must now inform pet owners that medicines may be cheaper online and provide a written estimate in advance for any treatment expected to cost £500 or more.

Public satisfaction with the cost of services was found to be low, with the CMA noting that average prices of vet services had risen sharply, by 63%, between 2016 and 2023. The watchdog also found internal documents from some large veterinary groups that linked price increases to an expectation that pet owners would not react by purchasing less or switching away.

The CMA has also proposed a cost comparison website to increase competition and drive down costs. Large groups will be required to make clear that individual vet practices are part of a chain, and pet owners can expect to see changes before Christmas, including standard price lists.

The measures have been welcomed by some in the industry, with CVS and Vets for Pets expressing their support for the changes. However, the British Veterinary Association president, Rob Williams, noted that delivering highly skilled veterinary medicine is costly and that prices have risen sharply in recent years due to various factors, including higher costs experienced by all businesses.