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Business Mar 24, 2026

The Biscoff Effect: How a Belgian Biscuit Became a Global Social Media Phenomenon

This article explores the remarkable journey of Biscoff, a Belgian biscuit brand that transformed f…
Around 15 years ago, Ashley Markle was introduced to a culinary curiosity that would later become a global phenomenon. While staying at her aunt's house, she encountered a small, plastic-wrapped biscuit that would forever change her perception of cookies. What began as an unknown airline snack evolved into one of the fastest-growing biscuit brands in the US, with Markle becoming an unwitting early adopter of what would become a cultural movement.The spiced caramel biscuit, created in 1932 by Belgian company Lotus, has experienced remarkable peaks in popularity over the past decade. From being described as 'crack in a jar' in 2014 to becoming a staple in freakshakes in 2016, the brand has consistently found new ways to capture consumer interest. The pandemic home-baking boom in 2021 propelled Biscoff into social media stardom, with chef Jon Watts demonstrating multiple Biscoff recipes on daytime television.In January 2026, Biscoff experienced another viral surge, particularly on TikTok and Instagram, where users obsessively shared recipes for a 'Japanese cheesecake' featuring the biscuits. Markle, a social media creator specializing in snack recipes, has seen her Biscoff-related content accumulate millions of views, including a cheesecake recipe that garnered over 4 million views and a two-ingredient cookie recipe with 5.6 million views.The phenomenon extends beyond social media. A teacher named Raj developed such an affinity for Biscoff that he purchased multiple boxes, declaring: 'I'd smoke Biscoff if I could.' At his school, colleagues use the biscuits as incentives for students to attend tutoring sessions, demonstrating the brand's cultural penetration.Food industry experts attribute Biscoff's success to several converging trends. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains: 'Biscoff isn't a single trend in itself, more an expression of various converging trends.' The brand taps into nostalgia, accessible indulgence, and versatility, allowing it to appear in everything from drinks to ice cream to desserts.The brand's partnerships with other companies exemplify modern 'collab culture', with Harris noting that products with distinctive flavors often develop a life of their own among consumers. 'Fans run with it and feel as if they have ownership over the product as much as the brand itself does,' she observes.Lotus Bakeries has responded strategically to the social media buzz. The company is removing the Lotus embossing from biscuits, replacing it with the word Biscoff to better resonate with younger shoppers. Niamh Leonard-Bedwell, fast-moving consumer goods editor at The Grocer, notes: 'In the week to January 17, their volume sales were up 30% on the same time last year.'The business impact has been substantial. In its 2025 annual results, Lotus announced a 10% revenue increase, with more than half coming from the Biscoff brand. The company has expanded internationally with factories in the US and Thailand, with founder's grandson Jan Boone declaring: 'We want to conquer the world.'Despite its sweet reputation, Biscoff is venturing into savory territory with recipes like prawns in Biscoff sauce and creamy Biscoff duck breast. However, chef Jon Watts remains skeptical about these applications, preferring the biscuit's traditional uses in desserts and treats.Industry analysts believe Biscoff's universal appeal will sustain its popularity. Unlike divisive trends like matcha, Biscoff offers a 'quite universally likable flavor' that balances novelty with familiarity. As Kiti Soininen of Mintel notes: 'If it's that sort of safe adventure, where it's got that newness, that freshness, but it's pairing that with familiarity – that hits the mark with a lot of people.'Despite growing concerns about ultra-processed foods, Biscoff's traditional positioning may insulate it from criticism. There's a disconnect between how products are classified and consumer intuition, with Soininen observing: 'If my grandmother can have bought this then it can't be truly ultra-processed.'With retailers developing Biscoff-inspired products including porridge, tea, popcorn, and breakfast cereal, the trend shows no signs of abating. As Markle predicts: 'I don't see anybody deciding that they don't like Biscoff any more.'
#Lotus Bakeries #Biscoff #TikTok
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Economy Mar 24, 2026

Global Fuel Crisis Escalates as Strait of Hormuz Closure Triggers Economic Hardship Worldwide

The closure of the Strait of Hormuz following US-Israel attacks on Iran has triggered a global fuel…
The escalating geopolitical tensions in the Middle East have triggered a worldwide energy crisis that is affecting lives far from the conflict zones. Alagesan, 35, a small business owner in Coimbatore, India, faces the potential collapse of his roadside drink and snack shop due to an acute shortage of liquefied petroleum gas (LPG) caused by the conflict."I am far away from the Middle East, but my life is affected," Alagesan stated. "The gas cylinder is not available because of the war. I don't know what to do."The closure of the Strait of Hormuz – through which one-fifth of the world's oil travels – has created a critical supply disruption, pushing international oil prices to approximately $100 per barrel. This surge is translating into higher costs for gasoline, petrol, and numerous consumer goods, placing significant pressure on households and economies globally.In response to the crisis, the International Energy Agency (IEA) has issued a series of recommendations including remote work where feasible, reduced highway speed limits, shifting from private vehicles to public transportation, carpooling, electric cooking alternatives, and avoiding non-essential air travel."The war in the Middle East is creating a major energy crisis, including the largest supply disruption in the history of the global oil market," stated IEA Executive Director Fatih Birol. "In the absence of a swift resolution, the impacts on energy markets and economies are set to become more and more severe."Individuals worldwide are implementing various coping strategies in response to fuel shortages and price increases. Many have restricted driving to essential journeys only, increased cycling, and utilized public transportation more frequently.In regions with cooler climates, heating oil usage has been drastically curtailed due to "skyrocketing prices," with some households heating only single rooms, burning wood, and adding extra layers of clothing. Others have cancelled vacations, citing inappropriate fuel consumption during heightened demand.While some expressed relief at having electric vehicles and solar panels providing "control" over their energy sources, many with limited public transport options have no alternative but to continue driving to work and essential activities, forcing difficult budget adjustments elsewhere.In India, where 60% of LPG is imported and 90% of it passes through the Strait of Hormuz, the crisis has led to severe rationing. Gangesh, 57, from Kerala, reported "most hotels are suffering the worst shortage" with "a large number of eateries shutting down leading to unemployment." One woman noted a "35-day wait for the next instalment of gas cylinders."The personal stories of adaptation continue across continents. Sue, 73, in the UK has "banned" car use except for hospital trips, opting for bicycles and a tricycle instead. Katie, 71, in Massachusetts faces impossible choices between food and gasoline for her son's essential medical care, requiring 100-mile round trips."We now consider carefully almost every mile we must drive and are trying to cut back expenses every way we can," Katie explained.In the UK, where an estimated 1.7 million households rely on heating oil, and in Northern Ireland where it serves as the primary heating source for nearly two-thirds of households, the crisis has reached critical levels. David in Londonderry expressed concern about "additional and immediate increases" in fuel costs, particularly for those with respiratory conditions requiring stable temperatures.Anne*, 50, in Perthshire, Scotland, saw the price of 1,000 liters of paraffin jump from £600 to £1,450, forcing her family to use firewood cut from fallen trees instead. "It's laborious work," she noted. "Hot-water bottles are also good. Very old school."Amanda*, 48, in Devon, UK, has only about three weeks of heating oil remaining: "I have had to turn it off as I do not have the extra money to pay the current prices. It's difficult because you obviously want to keep them [her sons] warm, and you feel guilty that you can't provide for them."Meanwhile, Alex, 46, in New South Wales, Australia, has reduced driving and increased public transport use, not only due to rising costs but also to avoid "panic buying" that could leave her without fuel. "War isn't about security or defending borders. War is what greed looks like in public," she reflected.
#Strait of Hormuz #International Energy Agency #oil prices
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Society Mar 24, 2026

Small Lifestyle Changes Found to Significantly Reduce Heart Attack Risk

A recent study has found that making small changes to daily habits, such as sleeping 11 minutes mor…
A recent study published in the European Journal of Preventive Cardiology has revealed that small changes to daily habits can have a significant impact on cardiovascular health. The research, conducted by experts from Australia, Chile, and Brazil, examined data on more than 53,000 middle-aged UK adults taking part in the Biobank study.The study found that sleeping for 11 minutes more each night, doing 4.5 additional minutes of brisk walking, and eating an extra 50g of vegetables each day can reduce the risk of major cardiovascular events, including heart attacks and strokes, by about 10%. These small behavior changes were found to be more "achievable and sustainable" compared to attempting major changes in a single behavior.According to the study, the "optimal" way to avoid cardiovascular incidents includes getting eight to nine hours of sleep each night, a good diet, and a minimum of 42 minutes of moderate-to-vigorous physical activity each day. Combining these measures leads to a 57% lower risk of heart attacks and strokes.Dr. Nicholas Koemel, the study's lead author, noted that "making a few small, combined changes is likely more achievable and sustainable for most people when compared with attempting major changes in a single behavior." He encouraged people to make small changes to their daily routine, as they can have a surprisingly large positive impact on cardiovascular health.Prof Emmanuel Stamatakis, a senior author of the study, plans to build on these findings to develop new digital tools that support people in making positive lifestyle changes and establishing sustained healthy habits.Commenting on the study, Emily McGrath, a senior cardiac nurse at the British Heart Foundation, said that "small tweaks – like getting a little more sleep, adding a few extra minutes of activity to your day or eating a bit more veg – can work together to have a meaningful positive impact on your heart health."
#sleep #exercise #diet
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World Economy Mar 24, 2026

UK Defence Industry in Crisis as Delayed Spending Plan Leaves Firms 'Bleeding Cash'

The UK defence industry is facing a crisis due to a delayed military spending plan, leaving firms s…
The UK defence industry is in a state of crisis as a long-delayed military spending plan has left firms 'bleeding cash' and in 'paralysis'. The six-month delay to the defence investment plan (DIP) has resulted in some companies going bust, while others are struggling to stay afloat.Industry groups have warned that the delay has left the UK behind Germany and the US in attracting investment from global investors. The DIP, originally expected last autumn, has been repeatedly postponed amid warnings that the military faces a £28bn funding gap over the next four years.Samira Braund, the defence director of the ADS Group trade body, described the situation as 'paralysis', stating that the government has not put effective mitigation plans in place. The boss of BAE Systems, Europe's biggest defence contractor, has urged ministers to publish the plan, while some smaller firms have been forced out of business.One such company was MTE Heat Treatment, a Yorkshire-based manufacturer with just over 30 employees that helped make turbine blades for jet engines. It fell into administration in February. Andrew Kinniburgh, the head of the trade body Make UK's defence arm, warned that the delay risks deterring investment in the UK at a time when the US and Europe are also raising military spending.The DIP will show how the government plans to fund its strategic defence review, the blueprint for transforming the military amid growing threats from Russia, rising commitments to Nato and against the backdrop of the US-Israel war on Iran. Ministers accepted all the review's recommendations when it was published last June, but the head of the military, Air Chief Marshal Sir Richard Knighton, told MPs in January that defence cuts would be needed without more funding.
#defence #military #cash
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Books Mar 24, 2026

Inaugural Hilary Mantel Prize for Fiction Awarded to Emerging Writers

The inaugural Hilary Mantel Prize for Fiction has been awarded to Anna Dempsey and Uduak-Abasi Ekon…
The innaugural Hilary Mantel Prize for Fiction has been awarded to Anna Dempsey and Uduak-Abasi Ekong, two emerging writers from the UK and Ireland. The prize, established in memory of the late Booker Prize-winning novelist Hilary Mantel, aims to support unpublished and un-agented writers.Anna Dempsey, a Florida-born writer and teacher who now lives in London, won the prize for her unpublished novel This Is About an Alligator and Nothing Else, taking home £7,500. Her novel is a coming-of-age story set on the edge of the Florida Everglades, where a small town faces a water contamination crisis linked to corporate negligence.Uduak-Abasi Ekong, a Manchester-based Nigerian writer, was named runner-up for her novel A Kind of Resurrection, receiving £2,500. Her novel is a work of psychological horror drawing on West African folklore, in which supernatural elements are intertwined with emotional trauma.The judging panel was chaired by the bestselling author Maggie O’Farrell and featured Nicholas Pearson, Ben Miles, Chetna Maroo, and Chigozie Obioma. The prize is open biennially to unpublished and un-agented writers in the UK and Ireland, who submit an extract of 15,000 words.
#mantel #her #prize
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Environment Mar 23, 2026

Chile Establishes World's Third-Largest Marine Sanctuary to Protect Endemic Fur Seals

Chile has created one of the world's largest marine protected areas, extending conservation to near…
Six decades ago, pioneering oceanographer and conservationist Sylvia Earle made a remarkable discovery while diving off Chile’s oceanic islands. She found the remains of a baby fur seal, a species endemic to the Juan Fernández archipelago that was believed to have been hunted to extinction in the 19th century. This discovery gave Earle hope that a small population might still exist, and indeed, a year later, a colony of 20 endemic fur seals was confirmed on Robinson Crusoe Island.Today, after decades of conservation efforts, the fur seal population has made an extraordinary recovery. An estimated 200,000 fur seals now inhabit the waters around the islands, returning them to their previous role as key members of the ecosystem. Earle, now 90, who returned to the island to dive in December 2025, described the archipelago as a critical 'Hope Spot' for marine protection.In a significant conservation victory, outgoing Chilean President Gabriel Boric recently signed an agreement to extend protection of 337,000 sq km of waters around Juan Fernández and the nearby Nazca-Desventuradas marine park. Once implemented, this 'no take' zone will extend to almost 1 million sq km, making it the third-largest such marine protected zone in the world. By doing so, Chile would protect more than 50% of its waters, placing it in a rare category alongside countries such as Panama and French Polynesia.The protection prohibits all fishing activities except within 12km of the coast, allowing the community of approximately 1,000 lobster fishers to continue their traditional livelihood. Chile is now out in front globally in ocean protection efforts, according to Earle, as most countries have been slower to commit to such extensive marine conservation.The initiative was driven by the Juan Fernández islanders and conservation NGOs who have advocated for decades to protect the unique ecosystem. The fishers, who witnessed the damage caused by industrial fishing of the orange roughy in the 1990s and 2000s, have practiced stewardship of their fishery. A survey showed 98% of residents supported extended protections, leading the fishers to present a proposal directly to the president.Julio Chamorro Solís, a lobster fisher and president of the local fishing organization, emphasized the importance of the unique ecosystem: 'We know the level of endemism we have and how fragile this ecosystem is. There's a biological treasure here.'However, the future of this expanded protection remains uncertain. The new Chilean government, led by President-elect José Antonio Kast, is currently reviewing environmental laws established by the previous administration. While the Chilean ministry of the environment has stated its intention is not to eliminate protections, conservationists and islanders await confirmation that the marine park extension will proceed as planned.This initiative aligns with global commitments to protect 30% of the world's oceans by 2030, a goal reinforced by the recent implementation of the high seas treaty. The expansion of Chile's marine protected areas represents a significant step toward achieving this ambitious target while safeguarding one of the planet's unique marine ecosystems.
#marine #juan #earle
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Sports Mar 23, 2026

England's World Cup Haven: Tuchel Praises Kansas City Base

England's manager, Thomas Tuchel, expresses satisfaction with the team's World Cup base in Kansas C…
Thomas Tuchel, England's manager, is optimistic about the team's chances in the World Cup, thanks in part to their base in Kansas City. The intimate boutique hotel, the Inn at Meadowbrook, with just 54 rooms, is seen as an ideal setting for the squad to bond and prepare for matches. The hotel, located on the Kansas side of the state line, offers a quiet and secluded environment, which Tuchel believes will help the team to focus.The team's training facilities will be located 20 minutes away at the Swope Soccer Village, home of Sporting Kansas City's academy teams, on the Missouri side. Tuchel noted that the hotel's small size and private setting will allow the players to get to know each other better, which he considers crucial for their success in the tournament.England will fly in and out of Kansas City for their matches, taking advantage of the city's central location in the US to minimize travel distances. The team will also have access to a local swimming pool and a basketball court for training and relaxation.Tuchel emphasized the importance of team chemistry in the World Cup, where the schedule is expected to become increasingly congested after the second group tie against Ghana. He expressed satisfaction with the team's pre-tournament schedule, which includes warm-up matches against New Zealand and Costa Rica in Florida.
#kansas #city #hotel
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Us News Mar 23, 2026

Fentanyl Contamination: Barbie Dolls Sold at Missouri Store Recalled

Fentanyl was discovered in the packaging of five Barbie dolls sold at a Missouri discount store. Au…
Local authorities in Missouri have issued a warning after fentanyl was found in the packaging of Barbie dolls sold at a discount store in Independence. The potent synthetic opiate was discovered taped inside the back packaging of the dolls.Police reported that store security at Cargo Largo, a local discount store, contacted authorities about a suspicious powder substance found in the packaging of a Barbie doll. Officers tested the substance and confirmed it was fentanyl. Further investigation revealed that five compromised units had been sold.Authorities were able to track down and recover all five packages on the same day. The investigation showed that the Barbie dolls themselves were not compromised, and there is no reason to believe that the contaminated units were sent to other retailers.According to local news station KSHB-TV, the dolls were sold between March 19 and March 20. Experts warn that even a small amount of fentanyl can be lethal, with Jeremiah Hall of Healing House stating, 'Milligrams, really. A couple of grains of salt can kill somebody.'Fentanyl has been a primary driver of drug overdose deaths in the US, which reached a record high of over 111,000 in 2022 before beginning to decline, according to federal government statistics. This incident remains an active investigation, and no injuries have been reported.
#fentanyl #dolls #store
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World Economy Mar 22, 2026

The SBA's Politicization Hurts Small Businesses

The Small Business Administration's new policy of denying loans to non-citizen small business owner…
The recent decision by the Small Business Administration (SBA) to deny loans to small business owners who are not US citizens has raised concerns about the politicization of the agency. Kelly Loeffler, the new administrator of the SBA, announced that the agency would no longer approve loans to small business owners unless they are US citizens, effectively excluding legal immigrants with green cards and full residency from accessing loans.This move has been criticized for being a political decision that harms small businesses and the economy. The SBA's mission is to support small businesses, which are the backbone of the US economy. By denying loans to certain entrepreneurs, the agency is limiting access to capital and hindering the growth of small businesses that could benefit their communities and the country at large.The decision is also seen as a reaction against the Biden administration's efforts to promote diversity and inclusion. Under Biden, the SBA had often featured diverse groups of business owners in its marketing materials, but this new policy seems to be tailoring the message to serve the Trump administration's political agenda.Supporting small businesses should not be a controversial position, and most of the time it is not. However, the SBA's politicization has made it a propaganda tool for the party in power, rather than a neutral agency serving the interests of small businesses.To address this issue, some suggest taking the SBA out of the government and spinning it off into a separate entity, similar to the Manufacturing Extension Partnership or the MITRE Corporation. This entity would be funded by both the government and private industry and would be required to report to Congress through its existing small business committees.The goal of this new entity would be to coordinate government loan guarantees, assist with federal funding, and provide training, counseling, and support to small businesses. This would help to insulate the agency from political cycles and ensure that it serves the interests of small businesses, rather than the interests of the party in power.
#small #businesses #sba
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