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Business Mar 24, 2026

The Biscoff Effect: How a Belgian Biscuit Became a Global Social Media Phenomenon

This article explores the remarkable journey of Biscoff, a Belgian biscuit brand that transformed f…
Around 15 years ago, Ashley Markle was introduced to a culinary curiosity that would later become a global phenomenon. While staying at her aunt's house, she encountered a small, plastic-wrapped biscuit that would forever change her perception of cookies. What began as an unknown airline snack evolved into one of the fastest-growing biscuit brands in the US, with Markle becoming an unwitting early adopter of what would become a cultural movement.The spiced caramel biscuit, created in 1932 by Belgian company Lotus, has experienced remarkable peaks in popularity over the past decade. From being described as 'crack in a jar' in 2014 to becoming a staple in freakshakes in 2016, the brand has consistently found new ways to capture consumer interest. The pandemic home-baking boom in 2021 propelled Biscoff into social media stardom, with chef Jon Watts demonstrating multiple Biscoff recipes on daytime television.In January 2026, Biscoff experienced another viral surge, particularly on TikTok and Instagram, where users obsessively shared recipes for a 'Japanese cheesecake' featuring the biscuits. Markle, a social media creator specializing in snack recipes, has seen her Biscoff-related content accumulate millions of views, including a cheesecake recipe that garnered over 4 million views and a two-ingredient cookie recipe with 5.6 million views.The phenomenon extends beyond social media. A teacher named Raj developed such an affinity for Biscoff that he purchased multiple boxes, declaring: 'I'd smoke Biscoff if I could.' At his school, colleagues use the biscuits as incentives for students to attend tutoring sessions, demonstrating the brand's cultural penetration.Food industry experts attribute Biscoff's success to several converging trends. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains: 'Biscoff isn't a single trend in itself, more an expression of various converging trends.' The brand taps into nostalgia, accessible indulgence, and versatility, allowing it to appear in everything from drinks to ice cream to desserts.The brand's partnerships with other companies exemplify modern 'collab culture', with Harris noting that products with distinctive flavors often develop a life of their own among consumers. 'Fans run with it and feel as if they have ownership over the product as much as the brand itself does,' she observes.Lotus Bakeries has responded strategically to the social media buzz. The company is removing the Lotus embossing from biscuits, replacing it with the word Biscoff to better resonate with younger shoppers. Niamh Leonard-Bedwell, fast-moving consumer goods editor at The Grocer, notes: 'In the week to January 17, their volume sales were up 30% on the same time last year.'The business impact has been substantial. In its 2025 annual results, Lotus announced a 10% revenue increase, with more than half coming from the Biscoff brand. The company has expanded internationally with factories in the US and Thailand, with founder's grandson Jan Boone declaring: 'We want to conquer the world.'Despite its sweet reputation, Biscoff is venturing into savory territory with recipes like prawns in Biscoff sauce and creamy Biscoff duck breast. However, chef Jon Watts remains skeptical about these applications, preferring the biscuit's traditional uses in desserts and treats.Industry analysts believe Biscoff's universal appeal will sustain its popularity. Unlike divisive trends like matcha, Biscoff offers a 'quite universally likable flavor' that balances novelty with familiarity. As Kiti Soininen of Mintel notes: 'If it's that sort of safe adventure, where it's got that newness, that freshness, but it's pairing that with familiarity – that hits the mark with a lot of people.'Despite growing concerns about ultra-processed foods, Biscoff's traditional positioning may insulate it from criticism. There's a disconnect between how products are classified and consumer intuition, with Soininen observing: 'If my grandmother can have bought this then it can't be truly ultra-processed.'With retailers developing Biscoff-inspired products including porridge, tea, popcorn, and breakfast cereal, the trend shows no signs of abating. As Markle predicts: 'I don't see anybody deciding that they don't like Biscoff any more.'
#Lotus Bakeries #Biscoff #TikTok
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Economy Mar 24, 2026

Global Fuel Crisis Escalates as Strait of Hormuz Closure Triggers Economic Hardship Worldwide

The closure of the Strait of Hormuz following US-Israel attacks on Iran has triggered a global fuel…
The escalating geopolitical tensions in the Middle East have triggered a worldwide energy crisis that is affecting lives far from the conflict zones. Alagesan, 35, a small business owner in Coimbatore, India, faces the potential collapse of his roadside drink and snack shop due to an acute shortage of liquefied petroleum gas (LPG) caused by the conflict."I am far away from the Middle East, but my life is affected," Alagesan stated. "The gas cylinder is not available because of the war. I don't know what to do."The closure of the Strait of Hormuz – through which one-fifth of the world's oil travels – has created a critical supply disruption, pushing international oil prices to approximately $100 per barrel. This surge is translating into higher costs for gasoline, petrol, and numerous consumer goods, placing significant pressure on households and economies globally.In response to the crisis, the International Energy Agency (IEA) has issued a series of recommendations including remote work where feasible, reduced highway speed limits, shifting from private vehicles to public transportation, carpooling, electric cooking alternatives, and avoiding non-essential air travel."The war in the Middle East is creating a major energy crisis, including the largest supply disruption in the history of the global oil market," stated IEA Executive Director Fatih Birol. "In the absence of a swift resolution, the impacts on energy markets and economies are set to become more and more severe."Individuals worldwide are implementing various coping strategies in response to fuel shortages and price increases. Many have restricted driving to essential journeys only, increased cycling, and utilized public transportation more frequently.In regions with cooler climates, heating oil usage has been drastically curtailed due to "skyrocketing prices," with some households heating only single rooms, burning wood, and adding extra layers of clothing. Others have cancelled vacations, citing inappropriate fuel consumption during heightened demand.While some expressed relief at having electric vehicles and solar panels providing "control" over their energy sources, many with limited public transport options have no alternative but to continue driving to work and essential activities, forcing difficult budget adjustments elsewhere.In India, where 60% of LPG is imported and 90% of it passes through the Strait of Hormuz, the crisis has led to severe rationing. Gangesh, 57, from Kerala, reported "most hotels are suffering the worst shortage" with "a large number of eateries shutting down leading to unemployment." One woman noted a "35-day wait for the next instalment of gas cylinders."The personal stories of adaptation continue across continents. Sue, 73, in the UK has "banned" car use except for hospital trips, opting for bicycles and a tricycle instead. Katie, 71, in Massachusetts faces impossible choices between food and gasoline for her son's essential medical care, requiring 100-mile round trips."We now consider carefully almost every mile we must drive and are trying to cut back expenses every way we can," Katie explained.In the UK, where an estimated 1.7 million households rely on heating oil, and in Northern Ireland where it serves as the primary heating source for nearly two-thirds of households, the crisis has reached critical levels. David in Londonderry expressed concern about "additional and immediate increases" in fuel costs, particularly for those with respiratory conditions requiring stable temperatures.Anne*, 50, in Perthshire, Scotland, saw the price of 1,000 liters of paraffin jump from £600 to £1,450, forcing her family to use firewood cut from fallen trees instead. "It's laborious work," she noted. "Hot-water bottles are also good. Very old school."Amanda*, 48, in Devon, UK, has only about three weeks of heating oil remaining: "I have had to turn it off as I do not have the extra money to pay the current prices. It's difficult because you obviously want to keep them [her sons] warm, and you feel guilty that you can't provide for them."Meanwhile, Alex, 46, in New South Wales, Australia, has reduced driving and increased public transport use, not only due to rising costs but also to avoid "panic buying" that could leave her without fuel. "War isn't about security or defending borders. War is what greed looks like in public," she reflected.
#Strait of Hormuz #International Energy Agency #oil prices
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Technology Mar 24, 2026

Anthropic Challenges Pentagon's Ban on AI Model in Court

Anthropic, an AI company, is facing off against the Pentagon in court over a ban on its AI model be…
Anthropic, a leading artificial intelligence company, has taken the US Department of Defense to court in a bid to overturn a ban on its AI model being used by the military and government contractors. The ban was imposed after Anthropic refused to allow its Claude AI chatbot to be used for domestic mass surveillance and fully autonomous lethal weapons.The dispute centers on the company's concerns about the use of its technology for purposes that could potentially infringe on civil liberties and international humanitarian law. Anthropic's CEO, Dario Amodei, has expressed concerns about AI being used in authoritarian ways, which has led to tensions with the US government and former President Donald Trump, who has labeled the company a "RADICAL LEFT, WOKE COMPANY".In a federal court in northern California, Judge Rita Lin presided over a hearing for a temporary injunction sought by Anthropic. The company's lawsuit claims that the government's actions are unprecedented and unlawful, and that they violate Anthropic's First Amendment rights. The government, on the other hand, argues that its decision to bar the use of Anthropic's technology is a legitimate exercise of its authority.The case has significant implications for the use of AI in military and government operations, and could set a precedent for the regulation of AI technology in the US. Anthropic's technology is deeply intertwined with government operations, including in the military, where it is reportedly being used to select and analyze targets of missile strikes in Iran. The company's AI model has been used by various government agencies over the past year, making it a challenging task to disentangle federal agencies from its use.
#anthropic #pentagon #lawsuit
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Sports Mar 24, 2026

FIFA Series 2026: A New Era of Random Friendly Fixtures

The FIFA Series 2026 is a new set of friendly matches pitting nations from different continents aga…
The international football break has arrived, and with it, a chance for national teams to play friendly matches against a variety of opponents. The FIFA Series 2026 is a new initiative that brings together teams from different continents in a series of four-team tournaments.Gianni Infantino, the president of FIFA, has stated that the series is 'about unlocking development potential for players, coaches and fans, while promoting football's universality and diversity through meaningful matches'. The series features a range of matches, including Puerto Rico hosting the curtain-raiser against the US Virgin Islands and American Samoa.The tournaments will be held in various locations around the world, including Rwanda, China, Indonesia, and Uzbekistan. Some of the participating teams include England, Brazil, Argentina, and Spain, who will be playing against a range of opponents from different continents.The FIFA Series 2026 aims to strengthen the game at every level and bring local communities to the global stage. As Infantino says, 'By connecting nations through competition, the Fifa Series aims to strengthen the game at every level – bringing local communities to the global stage.'
#football #fifa #series
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World Economy Mar 24, 2026

UK Veterinary Sector Faces Crackdown on Prescription Fees and Transparency

The UK's Competition and Markets Authority (CMA) has ordered vets to cap prescription fees and prop…
The UK's Competition and Markets Authority (CMA) has taken a significant step to address concerns over the rising costs of veterinary services. Following a two-and-a-half-year investigation, the CMA has found that the £6.7bn market lacks strong competition, with large chains dominating the industry. As a result, pet owners have faced huge price rises and been left in the dark about bills.The CMA has ordered vets to cap prescription fees at £21 for the first medicine and £12.50 for any additional drugs. This move is expected to save pet owners hundreds of pounds. Additionally, vets must now inform pet owners that medicines may be cheaper online and provide a written estimate in advance for any treatment expected to cost £500 or more.Public satisfaction with the cost of services was found to be low, with the CMA noting that average prices of vet services had risen sharply, by 63%, between 2016 and 2023. The watchdog also found internal documents from some large veterinary groups that linked price increases to an expectation that pet owners would not react by purchasing less or switching away.The CMA has also proposed a cost comparison website to increase competition and drive down costs. Large groups will be required to make clear that individual vet practices are part of a chain, and pet owners can expect to see changes before Christmas, including standard price lists.The measures have been welcomed by some in the industry, with CVS and Vets for Pets expressing their support for the changes. However, the British Veterinary Association president, Rob Williams, noted that delivering highly skilled veterinary medicine is costly and that prices have risen sharply in recent years due to various factors, including higher costs experienced by all businesses.
#pet #owners #not
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Film Mar 24, 2026

Empire of Lies Film Review: A Tense but Flawed Thriller

A review of the film 'Empire of Lies', a psychological thriller about a far-right conspiracist and …
The film 'Empire of Lies' starts with a promising premise for a low-budget psychological thriller, set entirely in a field in Gloucestershire. The story revolves around Dave, a middle-aged man played by Joseph Millson, who lives in a caravan and keeps a gun in his kitchen cupboard. His life takes a dramatic turn when a young woman, claiming to be a YouTuber, enters his field with a camera.The woman, played by Natalie Spence, uncovers a dark past, revealing that Dave's climate-activist daughter has been murdered, with Dave as the prime suspect. The police lack evidence to charge him, but the media has vilified him. As the story unfolds, it becomes clear that Dave is a far-right conspiracist with extreme views on various topics, including Covid and dinosaurs.The film's tension builds as Dave shares his side of the story with the YouTuber, who initially appears earnest in her pursuit of truth. However, the script and direction struggle to maintain the high-wire act, making the twist ending feel somewhat unsatisfying. Despite solid performances from the actors, the film fails to generate enough genuine emotion or intrigue to keep viewers engaged.'Empire of Lies' is set to release in UK cinemas on March 27 and on digital platforms on April 13.
#dave #youtuber #but
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News Mar 23, 2026

Arab and Muslim Ministers Unite Against Iran's Retaliatory Strikes

Foreign ministers from Arab and Muslim countries convened in Riyadh to address Iran's increasing re…
The ongoing conflict in the Middle East has taken a significant turn as foreign ministers from Arab and Muslim countries gathered in Riyadh for urgent discussions. The meeting, which included representatives from 12 countries, aimed to muster a common response to Iran's increasing retaliation against US assets and infrastructure in the region.The talks were held as Iran targeted several energy facilities across Saudi Arabia, the United Arab Emirates, and Qatar in retaliation against Israel's strike on the South Pars gasfield, Iran's biggest source of energy. This escalation comes after a series of Israeli assassinations of top Iranian security officials.The joint statement issued on Thursday confirmed that the countries present at the meeting, including Qatar, Azerbaijan, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Pakistan, Saudi Arabia, Syria, Turkiye, and the United Arab Emirates, asserted the right of states to defend themselves, citing Article 51 of the United Nations Charter on defensive action.The foreign ministers condemned deliberate Iranian attacks with ballistic missiles and drones that have struck various targets, including residential areas, water desalination plants, oil facilities, airports, and diplomatic positions. They called on Iran to:Halt its attacks.Stop "provocative actions or threats" aimed at its neighbours.Cease supporting, financing, and arming pro-Iran proxy groups based in Arab states.Refrain from actions or threats aimed at blocking the Strait of Hormuz or threatening maritime security in the Bab al-Mandeb strait.The meeting yielded a unified response to Iran's increasingly unpredictable behaviour, but the joint statement was vague about how countries would follow this up. Saudi Foreign Minister Faisal bin Farhan Al Saud emphasized his country's right to defend itself and hinted that Saudi Arabia and other Gulf states would act if necessary, adding that they have "very significant capacities and capabilities that they could bring to bear should they choose to do so".The Iranian leadership's response to these developments remains unclear, with New Supreme Leader Mojtaba Khamenei having not been seen in public since his appointment. The Islamic Revolutionary Guard Corps (IRGC) issued a statement saying that Iranian forces had responded to the "deceiving and lying enemy" that had targeted energy facilities in the country, and that they had "entered a new phase of warfare" to defend Iran's infrastructure.
#iran #saudi #meeting
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World Economy Mar 23, 2026

Poverty Drives Thousands of Children into Mine Work in DR Congo

In the Democratic Republic of Congo, poverty is forcing thousands of children into mine work, with …
In the Democratic Republic of Congo, a staggering number of children are being forced into mine work due to poverty, with many working in hazardous conditions to extract valuable minerals such as coltan, tin, and tungsten. The situation is particularly dire in the eastern Congolese city of Rubaya, where 15-year-old Mishiki Nshokano is one of the children who has been working in the mines for four years to support his family.Nshokano's story is a heart-wrenching example of the desperation that drives children to work in the mines. With his father passing away in a landslide at a mining site in 2022, Nshokano had to drop out of school to help his family survive. He now works as an artisanal miner, earning a meager $4 a day, which he sends home to his mother to help them get by.The DRC government has laws prohibiting child labor, but the informal mining sector remains largely unregulated. According to the United States Bureau of International Labor Affairs, the DRC has made minimal progress in eliminating the worst forms of child labor, with an estimated 40,000 children working in mines across the country.The situation in Rubaya is further complicated by violence between the Congolese army and various armed groups, including the Rwanda-backed M23 rebel group. The Congolese government has accused the M23 of using women and children for looting activities, but observers note that child miners have been an issue in eastern DRC long before the M23 occupied the area.As the DRC and the US sign strategic agreements to exchange minerals for security guarantees, concerns are growing about the human cost of mineral mining. The UK-based organization Global Witness has called for businesses and governments to consider the human impact of mineral mining, highlighting the need for greater accountability and regulation in the industry.
#mining #poverty #coltan
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World Economy Mar 23, 2026

Escalating Tensions Between US, Israel and Iran Impact India's Food, Water and Fuel Prices

The ongoing conflict between the US, Israel, and Iran is causing significant strain on food, water,…
The rising tensions between the United States, Israel, and Iran are having a profound impact on the Indian economy, particularly in regards to food, water, and fuel prices. As a major player in the global market, India's economy is highly susceptible to international events. The conflict has led to increased volatility in global commodity markets, affecting the cost of essential goods and services in India. With the country's reliance on imports for various necessities, the strain on food, water, and fuel supplies is becoming increasingly evident. As the situation continues to unfold, experts warn of potential long-term consequences for India's economy and the well-being of its citizens. The international community remains on high alert, closely monitoring the developments and their far-reaching implications.
#us-israeli #war #iran
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