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The UK government has introduced new guidelines on screen time for children under five, developed by a panel led by the children's commissioner for England, Rachel de Souza, and children's health expert Prof Russell Viner. Children under two years old should avoid screen time except for shared activities that encourage interaction, while children between two and five years old should limit screen time to no more than one hour a day. The guidance also advises against fast-paced, social-media style videos and AI tools, which may affect how young children learn to concentrate. Instead, it suggests 'safe screen swaps' such as replacing screens at mealtimes with background music, conversation, table games, or coloring. Parents are encouraged to prioritize activities that promote language, problem-solving skills, self-control, and social understanding, such as reading together, playing simple games, and back-and-forth conversations. The guidance acknowledges that some children with special educational needs or disabilities may need to use screens to help them communicate and participate in everyday activities. Experts warn that excessive screen time can harm children's development, with 90% of brain growth happening before the age of five. The advisory panel emphasizes the importance of parental example, as children's brains are like 'sponges' and will mimic their screen use habits. Examples of shared screen activities include video calls with relatives or looking at family photos together, which represent constructive joint screen use. The guidance also recommends avoiding screens for an hour before bedtime and reading stories together instead. By adopting these guidelines, parents can help promote healthy screen use habits and support their child's overall development.

The recent landmark decisions against Meta and YouTube by two US juries have sent a strong message to tech companies. The cases, which focused on the deliberate design of addictive products that harmed a child, have been hailed as a major victory for campaigners pushing for change.In one case, Meta was found liable for $375m in civil liabilities over the use of Facebook and Instagram for child sex trafficking in New Mexico. The state's attorney general is seeking platform changes and financial penalties.The verdicts, which are expected to be appealed, demonstrate a shifting attitude towards tech companies and their responsibility to protect users, particularly children. Internal documents revealing executives' cavalier approach to young people's safety have been made public, providing critics with valuable evidence.While it is too early to declare a reckoning similar to that faced by big tobacco in the 1990s, the current push towards stronger regulation is gaining momentum. Governments and civil society are increasingly holding tech companies accountable for their impact on public health.The precautionary approach to children's safety has been highlighted as crucial, with young minds being particularly vulnerable to the attention economy's assault. Fortunately, governments and courts are taking steps to regulate social media companies and force them to take responsibility for their impact.In Australia, social media companies have been told to leave children alone, while in the UK, the government has issued guidance on screen time and is considering restricting children's use. Design features such as infinite scroll and gaming-type rewards have been identified as key factors in the addictive nature of social media.Ultimately, a whole society approach is needed to reduce our dependence on social media and work out what safeguards are needed for adults and children alike. The events of the past week have made this goal a bit more achievable.

The UK government has introduced new guidelines aimed at helping parents manage their children's screen time. Children under five should spend no more than an hour a day on screens, according to the advice developed by a panel led by the children's commissioner, Rachel de Souza, and children's health expert Prof Russell Viner.For children under two, screen time should be avoided except for shared activities that encourage interaction. The guidance also suggests that bedtimes and mealtimes should be screen-free, with families encouraged to opt for background music, table games, bedtime stories, and colouring instead.Prime Minister Keir Starmer emphasized that the guidance will help families keep children safe and build healthy habits with screens. He stated, “Parenting in a digital world can feel relentless. Screens are everywhere, and the advice is often conflicting. My government will not leave parents to face this battle alone.”The panel's review found that long periods of solo screen time can harm sleep, physical activity, creative play, and interaction with parents, which are crucial for good development. About 98% of children watch screens daily by the age of two, and high screen time has been linked to impacts on language development.Prof Russell Viner noted, “Too much solo screen time can crowd out the things that make the biggest difference – sleep, play, physical activity and talking with parents and carers.” The guidance also recommends that parents consider their own screen use in front of their children and explore screen-free periods for the whole family.

UK Prime Minister Keir Starmer has pledged to take on social media companies in a bid to protect children from addiction, as new guidelines recommend limiting screen time for children under five to no more than an hour a day. The guidelines, developed by a panel led by the children's commissioner, Rachel de Souza, and children's health expert Prof Russell Viner, advise that children under two should avoid screen time except for shared activities. Ministers are also exploring Australia-style measures to limit or ban social media for under-16s, as part of a broader effort to regulate social media companies and protect children. Starmer emphasized that regulating social media companies will require a 'fight' to ensure they do not prioritize profits over children's well-being. 'Some of this will require a fight,' he said. 'If we're going to do more to protect children, we're going to have to fight some of the platforms that are putting the material up there because they're putting this addictive stuff up there for a reason.' The guidelines advise families to avoid fast-paced social media-style videos and toys or tools that use artificial intelligence for children aged two to five. They also recommend screen-free bedtimes and mealtimes, and encourage shared screen activities like video calling or looking through photos together. According to the government, about 98% of children watch screens daily by the age of two. Infants with high screen time are less likely to be read to or go on outdoor trips, which can impact language development. Experts have welcomed the guidelines, with Dr. Mike McKean, vice-president for policy at the Royal College of Paediatrics and Child Health, saying they will help parents protect 'short, but developmentally crucial early years.'