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Tech Jun 05, 2026

Anthropic Urges Global AI Development Pause Amid Safety Concerns

Anthropic called for a worldwide temporary pause on advanced AI development and pledged to bring to…
Executive Summary: Anthropic’s Call for a Temporary Global AI PauseAnthropic announced a proposal for a worldwide “temporary pause” on advanced AI development and pledged to convene policymakers, researchers, and civil‑society actors to discuss the emerging risks of recursive self‑improvement in its Claude model.Anthropic Details Its Latest Claude Advances and the “Recursive Self‑Improvement” NarrativeThe company’s Thursday post highlighted a steady “trend” of increasing capability in Claude, suggesting that with enough compute the system could eventually design and develop its own successor – a scenario long flagged by AI‑safety scholars as a potential pathway to superintelligence.Claude now “runs experiments” and proposes its own coding tasks.As of May 2026, more than 80% of code merged into Anthropic’s codebase was authored by Claude.Anthropic also referenced its unreleased model Mythos, described as “too powerful” for public release.Quantifying Anthropic’s Recent Milestones$1tn potential valuation from the company’s upcoming IPO filing.Embedding of Anthropic engineers inside the US National Security Agency to support offensive cyber operations, as reported by the Financial Times.Claude’s code‑generation contribution surpasses 80% of merged code, indicating a high degree of automation.Implications for AI Governance, National Security, and Public TrustThe juxtaposition of a public safety pause with behind‑the‑scenes collaboration with U.S. intelligence agencies raises questions about Anthropic’s “narrow” definition of AI safety, noted by Steven Murdoch (UCL) and Heidy Khlaaf (AI Now Institute). Critics argue that the company’s actions could undermine credibility and fuel skepticism about the sincerity of its policy outreach.Future Outlook: How a Global Pause Might Shape the AI LandscapeIf policymakers adopt Anthropic’s proposal, the pause could slow competitive pressure among AI labs, allowing regulators to craft standards for recursive self‑improvement and for the use of AI in cyber‑operations. Conversely, without coordinated enforcement, the call may remain symbolic, leaving the industry to self‑regulate amid escalating geopolitical tensions.
#Anthropic #Claude #Mythos
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Business Jun 05, 2026

Asda Chair Allan Leighton Defies Critics with Turnaround Strategy Against Aldi Threat

Veteran retail boss Allan Leighton is leading Asda's second turnaround in his career, implementing …
The Asda Turnaround Challenge"It's not bloody inevitable," that Asda will be overtaken by Aldi as the UK's third biggest supermarket, roars Allan Leighton, the veteran retail boss who returned to lead the business after 20 years in November 2024. Leighton is attempting to defy the critics and revive Asda for the second time in his career, despite grocery sales and market share continuing to fall according to industry data.The Market Position and Aldi ThreatWith 580 supermarkets, 517 convenience stores and four stand-alone George outlets, Asda faces significant challenges. In terms of market share, its rival Aldi is now less than one percentage point away from overtaking Asda, where sales and profits have dived since a debt-fuelled £6.8bn takeover in early 2021 by Blackburn's billionaire Issa brothers and the private equity company TDR Capital.The Technology TransformationLeighton admits that "Project Future" – the transfer of Asda's technology from former owner Walmart's systems to its own at an estimated cost of close to £1bn – left gaps on shelves and put plans six months behind schedule. The IT is now "stable," he says, with only smaller jobs to do, availability has improved dramatically and a new deal with Ocado will help modernize Asda's online business from next year.The Competitive Differentiation Strategy"We are more than a supermarket. Everybody thinks we are a supermarket, we are not. Almost 50% of our business does not come from food," Leighton emphasizes. He argues that where Asda can win is through its scale in clothing and general merchandise, which competitors cannot match. "Nobody else can do things the way we do it. We are trying to accentuate that," he says.The Four Pillars of Asda's FutureAsda has four cornerstones according to Leighton – superstores, the George brand, fuel and convenience stores, with online being the future. "We can be the online discounter," he states. Rejecting speculation about selling Asda's Express convenience store chain or merging with Sainsbury's or Morrisons, Leighton focuses on "just be better today than we were yesterday." He claims prices are now between 4% and 7% cheaper than other traditional supermarkets – Tesco, Sainsbury's and Morrisons.The Consumer and Economic ChallengesLeighton acknowledges that "the consumer's confidence is shot" and inflation on food is building again. "We've seen bits of it beginning to come through now," he says. All retailers are under pressure from rising labour, energy and regulatory costs as well as a squeeze on household spare cash. However, Leighton remains optimistic: "If we get it right, then we've got more ammo than anybody else."
#Asda #Allan Leighton #Aldi
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Sports Jun 05, 2026

Football Super Agent Joorabchian's £24m Derby Gamble

Football super agent Kia Joorabchian faces a pivotal moment as his £24m investment in racehorses, p…
The £24m Gamble at EpsomTwenty months after embarking on a remarkable £24m spending spree on yearlings at Tattersalls' Book 1 sale in Newmarket, football "super-agent" Kia Joorabchian stands at the threshold of potentially the biggest payoff of his career. As the 247th running of the Epsom Derby approaches, Joorabchian will watch two of his high-profile acquisitions, Poker and Ancient Egypt, compete in the premier Classic, with the outcome potentially reshaping his position in the elite world of international horse racing.The Bloodstock Investment BreakdownThe contrasting stories of Joorabchian's two Derby hopefuls illustrate the uncertainties and potential rewards of high-end bloodstock investment. Poker, the most expensive yearling colt ever sold at public auction in Europe, cost 4.3m gns (£4.5m) but has yet to win even a novice event in three attempts, starting as a 200-1 outsider to become the first maiden to win the Derby since 1887.In stark contrast, Ancient Egypt was purchased for 1.1m gns (£1.2m) – approximately a quarter of Poker's price tag – and has already established himself as a serious contender with three wins from four starts. The son of Frankel, out of a full-sister to a Group One-winning mare, represents Joorabchian's more calculated investment, with the Derby being the primary target when the colt was acquired.The Financial Calculus of Racing RoyaltyWhile the total purse for this year's Derby stands at £2m, with approximately half going to the winner's connections, the financial considerations extend far beyond prize money. For Joorabchian, the £24m investment represents an ambitious entry into the exclusive world of international Flat racing, an arena traditionally dominated by individuals with sovereign wealth from Dubai, Qatar, and Saudi Arabia.The true value lies in establishing a virtuous loop between racing success and breeding potential. A Derby-winning son of Frankel would represent an elite stallion prospect, potentially worth many times the original investment through future breeding rights. This strategic approach mirrors the model employed by John Magnier's Coolmore Stud operation, which has dominated European racing for decades.Challenging Establishment in Horse RacingJoorabchian's venture represents a significant shift in the ownership landscape of elite horse racing. For decades, the sport's premier events have been dominated by homebred horses from established operations like Godolphin, Coolmore, and the Aga Khan, as evidenced by last year's Derby where the first nine finishers included multiple homebred champions.Charlie Johnston, Ancient Egypt's trainer, acknowledges the unique position of his high-profile charge: "You try and tell yourself that from the moment they walk through the door, they all get treated the same regardless of price tag or pedigree, but let's say that, as George Orwell would say, all animals are equal but some are more equal than others." The pressure to deliver on such a significant investment is immense, yet Johnston remains focused on the task at hand.The Road to Racing LegacyShould Ancient Egypt triumph at Epsom, it would mark not only a remarkable return on Joorabchian's investment but also a historic achievement for Johnston. The Yorkshire-based trainer would become the first to saddle a Derby winner since 1869, continuing a family legacy built by his record-breaking father, Mark."There would have been time [for another run before the Derby] but I just felt he'd done enough to book his ticket for Epsom," Johnston explains of his decision to bypass additional prep races. With Ancient Egypt's proven pedigree, including connections to six-time Group One-winner Midday, and a developing race record that could complement his breeding potential, the stage is set for what could be a transformative day for both horse and owner in the world of elite horse racing.
#Kia Joorabchian #Epsom Derby #Ancient Egypt
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Sports Jun 05, 2026

French Open 2026: Zverev Faces Mensik in Semi-Final as Italian Contenders Make History

Alexander Zverev faces Czech rising star Jakub Mensik in the French Open 2026 semi-finals, with Zve…
The French Open Semi-Final ShowdownThe French Open 2026 has reached its dramatic semi-final stage with a fascinating matchup between Alexander Zverev and Jakub Mensik. With the absence of tournament favorites Jannik Sinner and Carlos Alcaraz, Zverev sees this as his best opportunity to finally break through and claim his first grand slam title, ending his reputation as the best male player without a major championship.Zverev's Path to the Semi-FinalsThe 2024 runner-up has navigated his way to his 11th grand slam semi-final with remarkable efficiency, dropping only one set en route. Zverev has been playing with the freedom of a man who knows he doesn't have to face his usual tormentors, Sinner and Alcaraz, who both exited the tournament early. This has allowed him to approach the semi-finals with less pressure than expected, though he'll need to overcome his past grand slam scars when facing the talented Czech.The Rising Star: Jakub Mensik's Remarkable JourneyAt just 20 years old, Jakub Mensik has emerged as one of the stories of the tournament. The Czech player with the huge serve has proven his metropolis by defeating notable players including Alex de Minaur and Andrey Rublev. His most impressive performance came in the quarter-finals where he brilliantly neutralized the nuclear forehand of fellow rising star Joao Fonseca. While raw and unproven at this stage of a slam, Mensik represents Zverev's biggest challenge to date.Italian Tennis History in the MakingThis French Open has witnessed a historic development with three Italian players reaching the semi-finals for the first time in a major tournament. Flavio Cobolli and Matteo Arnaldi join Mensik in the last four, creating the first ever all-Italian men's semi-final at a grand slam. Arnaldi has set records by spending the most time on court in grand slam history to reach the last four, while Cobolli has been channelling his inner Rafa, even using the 14-time champion's favorite shower cubicle after every match in a superstitious nod to success.Championship Outlook and Future ImplicationsWith Sinner long gone from his home slam, this wildest and weirdest of French Opens could yet end with an Italian champion. The semi-finals feature a fascinating contrast between experience (Zverev) and youth (Mensik), along with the historic Italian matchup. Should Zverev overcome Mensik, he would face either Cobolli or Arnaldi, potentially becoming the first German French Open champion since Boris Becker in 1986. Regardless of the outcome, this tournament has reshaped the men's tennis landscape, proving that the duopoly of Sinner and Alcaraz is far from unbreakable.
#French Open #Alexander Zverev #Jakub Mensik
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Sports Jun 05, 2026

Scotland's Steve Clarke Secures Four-Year Extension Amid World Cup Ambitions

Scotland manager Steve Clarke has signed a four-year contract extension, securing his position unti…
Clarke's Contract Extension: A Calculated Risk or Strategic Masterstroke? The summit of Scottish football provides a wonderful environment for those who value long-term career stops. Neil Doncaster, chief executive of the Scottish Professional Football League, arrived at the then Scottish Premier League in 2009. Ian Maxwell, bizarrely headhunted from relegation-bound Partick Thistle, has been the Scottish Football Association's chief executive since 2018. Scot Gemmill's tenure as the nation's under-21 manager has lasted a decade despite underwhelming results. Glass half full or half empty; either this is a domain that delivers admirable continuity or one in which no one makes sufficient progress to appeal to those in bigger ponds. The Extension and Its Timing Amidst Controversy Against this backdrop, Steve Clarke's four-year extension as Scotland manager is really no surprise. "It's pretty staggering for anyone to say that giving him a new contract is a gamble," said Maxwell. The Scottish FA's president, Mike Mulraney, delivered standard bluster when assessing the deal. "I don't need other people to vindicate my decision," insisted Mulraney. Maxwell and Mulraney lauded Clarke before Scotland toiled at Euro 2024. All three were nowhere to be seen, with no explanations offered, as a footballing nation recoiled with anger at the manner of the team's tournament exit. The Scottish FA has never given the sense of being anything other than beholden to Clarke, or that it is the manager himself who determines his own future. Despite sentiment to the contrary, affording Clarke fresh terms immediately before the World Cup was a bold – and dangerous – call. It at least leaves the impression that finals performance does not matter when, in this one, it absolutely does. The rush to disregard that obvious fact is curious. If Clarke's qualification record was sufficient to earn him a new contract, it should have been actioned immediately after the extraordinary victory over Denmark that secured a World Cup berth. Instead, the topic disappeared until Clarke made plain before March's friendlies that he was uncomfortable with his contractual position. Scotland's Tournament Record Under Clarke The 62-year-old had earlier seemed content to leave after the World Cup until a change of heart that will, in theory, take his reign to 11 years. Cynics may suggest Clarke and his paymasters deduced it will be far more difficult for Scotland not to qualify for Euro 2028 – for which they are a host nation – than to feature in the event. The manager has doubled his salary by way of bonus each time Scotland exited a qualifying phase. Clarke has been a superb Scotland manager. He has massively enhanced standards and attitudes. Three tournament qualifications in four attempts have arrived in different ways, which point towards a multi-dimensional coach. In the past two years Clarke has been more hands-on than ever on the training ground with players responding exceptionally well. Scotland's World Cup Hopes and Managerial Strategy Scotland's World Cup, their bid to make history, essentially boils down to their opening Group C game. Comprehensive victory against Haiti would almost certainly be enough to seal a knockout berth for the first time. Anything else and the situation will feel immediately grim, with Morocco and Brazil lying in wait. Haiti turned heads with a 4-0 dismissal of New Zealand on Wednesday. Still, they are ranked outside the world's top 80 national teams, with their World Cup absence since 1974 making Scotland's 28-year wait appear brief. There will be no excuse for Scotland, armed with five-star facilities, a small army of staff and a playing contingent for whom this World Cup arrives in a career sweet spot, not seizing this moment. Scotland are a decent team rather than an excellent one and the next step on their World Cup journey comes with Saturday evening's warm-up against Bolivia in New Jersey. That night against Denmark was highly rare in that it dipped into the spectacular. Other sides of the same ilk – Australia, the USA, Denmark and Algeria – have progressed from groups in recent World Cup finals. It is apt for the Tartan Army to celebrate their return to this environment but that should not overshadow a serious competitive goal, to show they have learned from shortcomings in 2021 and 2024. What's Next for Scottish Football Post-World Cup? Clarke shot a glance towards the future by involving Tyler Fletcher in his World Cup squad. The Manchester United midfielder has a far higher ceiling than those he edged out for a seat on the plane. Lennon Miller will feel hard done by but the Udinese midfielder, once lauded in Scotland's top flight, can appear one-paced in elite company. Fletcher is precisely the player Scotland can build a future team around. This was an astute Clarke move. So, too, was penning his latest contract; no wonder Scotland's manager looks in high spirits. Whenever he does leave, the challenge will be to fund a coach who Scotland's squad hold in similar esteem. That successor is not readily identifiable, which gives the Scottish FA a slight pass when it comes to sticking to who they know. The narrow-minded obsession with a Scot in the dugout limits their options. Berti Vogts was a long time ago. It would have been judicious for the Scottish FA to wait and see how the World Cup plays out. The standing of managers is a movable feast, rather that one based on guarantees because of prior achievement. If there is trauma, those Scottish FA officials will be in an invidious position. It leaves the rest wonder why on earth they flirted with such needless risk.
#Steve Clarke #Scotland football #World Cup 2026
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Science Jun 05, 2026

Scientists Warn of 'Flying Blind' Without US Ocean Monitoring System

The Trump administration's plan to dismantle the US ocean observation system could severely degrade…
The Threat to Ocean Monitoring The Trump administration's plan to dismantle an ocean observation system vital to understanding the climate crisis and marine ecosystems would “severely degrade” the accuracy of weather predictions and El Niño forecasts, with economic consequences for the US, European and American scientists have warned. The Ocean Observatories Initiative The Ocean Observatories Initiative (OOI), run by the US National Science Foundation, is a vast network of seafloor systems, underwater gliders and moored surface platforms that feeds data to researchers, policymakers, educators and mariners worldwide. The initiative, which covers both US coastlines and extends into the North Atlantic and Southern Ocean, has been used to study marine heatwaves, harmful algal blooms, subduction zone earthquakes, ocean acidification and fisheries variability. The Data Analysis Decommissioning the US system, which plays a major part in a global ocean observation network, would lead to a massive increase in error in the annual estimates of ocean heating rates, according to research published last month. Removing US observations alone would produce a 163% increase in error for annual ocean heating rates. The Impact Analysis The loss of US observations, in a year predicted to be an El Niño year, with “supercharged” weather extremes, could also “lose the ability to see it coming clearly to act in time”. The stakes are concrete: farmers in the US and across South America use El Niño forecasts to decide what to plant and when – whether to expect drought or flooding shapes every agricultural decision months in advance. The Prediction “The US government wants to save less than a billion in sensors, which are the eyes and ears of the ocean” said Abrahams. “We have hundreds of billions in climate costs per year. The cost of the observation system is a fraction of the climate costs from hurricanes and storms that hit the US. ” The system, is, Abraham said is “quite an inexpensive way to reduce climate-related costs”.
#Ocean Monitoring #Climate Change #US Trump Administration
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Sports Jun 05, 2026

FIFA World Cup 2026: Historic North American Edition Brings Unprecedented Changes

The FIFA World Cup 2026 marks a historic first as the tournament spans three North American nations…
The Historic North American World CupWith less than a week to go until the FIFA World Cup 2026 begins, football's most prestigious tournament is set to make history. The monthlong spectacle will be the longest and biggest edition in the tournament's 96-year history, featuring 48 teams competing across 104 matches in 39 days.The First Three-Nation TournamentAll men's World Cup editions between 1930 and 2022 were held in a single host nation, with the exception of 2002 when Japan and South Korea cohosted. This year marks the first time a FIFA World Cup – men's or women's – will be played across three countries: the United States, Mexico and Canada. Sixteen stadiums in 16 cities across North America will host matches, with the 2030 World Cup also spanning three nations: Spain, Portugal and Morocco.Expanded Format and CompetitionThe upcoming World Cup will be the most diverse edition so far, featuring 48 teams. Among those, nations from UEFA (Europe) had the most direct slots (16), followed by CAF (Africa) with nine and AFC (Asia) with eight. More teams mean more matches, and thus the addition of an extra phase. For the first time in World Cup history, teams that make it past the group stage will begin the knockouts with a round of 32 clash. The World Cup winners will have to go through eight games en route to title victory – one more than the seven games Argentina won to lift the World Cup in Qatar four years ago.North American Spectacle: NFL-Style Half-Time ShowThis year's World Cup has a distinctly North American touch. For the first time in history, a football World Cup final will feature a half-time show inspired by the NFL's Super Bowl. Expect fireworks to light up the New York skyline when a pop party kicks off during the July 19 final at MetLife Stadium. K-pop supergroup BTS, Madonna, and Colombian star Shakira will co-headline the programme, while British rock band Coldplay's lead singer Chris Martin will curate the 11-minute half-time show.Design Revolution: The Beautiful KitsThe hype around the World Cup this year first started when the teams' kits dropped in late March. Jerseys by sportswear giant Adidas emerged as the people's favourite, featuring beautiful designs: from the concentric ribbed pattern spreading across Japan's bright blue home kit to the lemon yellow away shirt of Curacao, inspired by the colourful buildings found in the island's capital, Willemstad. Other notable designs include Argentina's black and blue away kit featuring Fileteado folk art style, France's dark blue home kit with a pristine white collar, and South Africa's lush gold and forest green away kit adorned with vertical stripes made up of triangular hand-drawn tile patterns.Fan Experience Evolution: New Pre-Game CeremonyFIFA has announced a new pre-game ceremony that will take place before every World Cup match. All players in the matchday squad – not just the starting 11 – will line up around the centre circle before the national anthems are played. The ceremony, which FIFA said "transforms the stadium into a shared stage", will include extra-large country flag banners and will see players enter the pitch through a dedicated arch closest to the tunnel. This innovation aims to provide "each [fan] with a distinct and engaging perspective, with extra-large country flag banners and on-pitch elements carefully positioned to involve the crowd in an authentic and meaningful way."
#FIFA #World Cup 2026 #USA
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Sports Jun 05, 2026

The Magical History of Baseball's Superstitions and Curses

A new book explores baseball's rich history of superstitions, rituals, and curses, examining why Am…
The Enduring Magic of Baseball Baseball's relationship with superstitions and curses stretches back to its earliest days, with the infamous Curse of the Billy Goat being just one example. When Chicago bar owner William Sianis was denied entry to the 1945 World Series with his pet goat Murphy, he allegedly cursed the team, which then went 71 years without winning another championship. This story, along with countless other rituals and beliefs, forms the foundation of baseball's unique relationship with the magical and supernatural. A New Book Explores Baseball's Mystical Side Author, journalist, and New York Mets fan Addy Baird has chronicled baseball's rich tradition of superstitions in her new book, "The Magical Game: The Spirit and History of Baseball's Superstitions, Rituals, and Curses." Baird became fascinated with baseball's magical elements while cheering for the Mets, finding herself becoming increasingly superstitious as the team had successful stretches. "I changed the way I acted, things I did, wore, watched, said, ate," she admits, trying to influence the team's performance through her own rituals. Legendary Superstitions and Rituals The book documents numerous baseball superstitions throughout history. Turn-of-the-century managers like Connie Mack and John McGraw relied on human mascots to bring their teams good luck. Wade Boggs famously ate chicken before every game during his career in the 1980s and 1990s. More recently, a Seattle Mariners fan believes that holding a pair of slippers somehow negatively affected his team's performance, while a Tampa Bay Rays fan plays Middle Earth music during difficult innings despite having no interest in Lord of the Rings. Even in softball, superstitions persist—this week it was revealed that a top college player eats ladybugs in the dugout for good luck. The Psychology Behind Baseball's Magic When asked what makes baseball particularly prone to magical thinking, Baird identifies several factors: the presence of luck, the game's unique structure, and its repetitive nature. "Basically, when a sport has fewer instances of scoring, luck is a bigger factor," she explains. Baseball's structure is also distinctive as "one of the only games we play, and the only major North American sport, where the defense has the ball," creating an uncertain environment. The repetitive nature of the game—with batters facing dozens of pitches over a 162-game season—further compounds the uncertainty, creating what Baird calls "a perfect environment for magic to thrive." Baseball's Mythological Foundations Baird connects baseball's structure to ancient mythological patterns, noting that MLB's official historian John Thorn observed that "the form of the game itself mirrors that of the Odyssey." The nine innings represent the hero's journey: starting at home, facing potential failure, and embarking on a journey with the goal of returning home. "The story of this myth is embedded in the game itself. Magic is in its very structure," Baird concludes. This connection helps explain why baseball has developed such rich traditions and superstitions throughout its history. Evolution of Baseball's Magic The book also examines how recent changes to baseball, including sabermetrics and new rules like the pitch clock, might affect the game's magical elements. Initially, Baird believed these changes were killing baseball's magic, but her research revealed a long tradition of people claiming "baseball is dying" since the 1860s. She now believes "the game should evolve, an unchanging thing is a dead thing." Interestingly, she finds that sabermetrics actually "help us to see what makes [baseball] unique, what makes it special, what makes players exceptionally good... Those numbers reveal to us the magic." Baseball's Appeal Beyond the Field Through her research, Baird not only completed a manuscript but also discovered a new career path. In addition to her journalism work, she has become a practicing astrologer. "It was one of my really interesting side quests," she says. "I do readings for people, reading charts." Whether you're a baseball enthusiast or someone interested in magic and ritual, "The Magical Game" offers something for everyone. As Baird explains, "it's a book for people who love baseball, also for those who do not care about baseball at all" and "for the people who love magic, looking at it through a lens they may never have considered before."
#Baseball #MLB #Superstitions
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Environment Jun 05, 2026

The Plant-Based Paradox: Why Meat Still Dominates Despite Growing Alternatives

Despite growing environmental awareness, improved plant-based alternatives, and health concerns, me…
The Plant-Based Paradox: Growing Alternatives vs. Meat Dominance Should I tuck into a juicy steak or stick a tofu patty in a bun and call it a burger? Twenty years ago, that question was largely seen as a moral dilemma influenced by grim conditions in factory farms and slaughterhouses. Back then, animal rights activists were the loudest campaigners arguing for people to abstain from meat. They had limited success because vegetarians and vegans made up less than 5% of the population in rich countries – and the best fake meats were bland replicas of real flesh. The word flexitarian had not yet made it into the dictionary. The debate has shifted sharply. The pollution from animal agriculture, which makes up 12-20% of planet-heating gas, is now part of public discourse around eating meat. A dramatic rise in rates of obesity and diseases linked to red meat have made health concerns part of individual decisions to eat less of it. Meanwhile, some plant-based alternatives have improved in texture and taste to the point where even meat lovers struggle to tell that they did not come from an animal. The Rise of Plant-Based Alternatives: Market Transformation In one sense, there is a powerful story of personal action to tell. The tiny market share of vegetarians in the early 2000s provided the demand that companies needed to invest in making substitutes taste better. These alternatives are now helping meat eaters reduce their intake – an easier sell than convincing people to give it up entirely. Add that to a growing awareness about the environmental harm that livestock cause, and a rise in public support for stopping climate breakdown, and you have the ingredients for what could be a major societal shift away from damaging levels of meat-eating. Early signs of the trend are visible in countries such as Germany, a sausage-hungry nation where about one in 10 people are vegan or vegetarian and a further 37% describe themselves as flexitarian. Plant-based alternatives have become so common that a third of the population buy them regularly, a government survey found in November, and discount supermarkets have launched their own brands. Village cafes in far-right regions seem perfectly happy to serve oat milk with coffee. The Meat Consumption Data: Global Trends and Statistics The broader picture, though, is still dominated by animals. Data in a new report from the UN's Food and Agriculture Organisation suggests the average person eats six times as much chicken and twice as much pork as their grandparents did, with global meat supply having risen fourfold in the last 60 years. Much of the growth has taken place in poor countries in which better access to meat has helped counter hunger and malnutrition. But consumption is projected to keep rising, albeit at a slower rate, even in rich countries, where climate scientists and doctors recommend cutting down. Livestock are expected to contribute the vast majority of the projected 7.6% rise in global agricultural emissions over the next decade, at a time when global emissions from other parts of the economy, such as electricity generation, are set to fall. Industry Resistance and Consumer Behavior Patterns It is too early to tell whether the backlash signals a reversal or stalling of efforts to shift diets toward plants. In the UK, YouGov data shows the proportion of people who are vegetarians and vegans peaked in 2021 at 10% and has since fallen to 7%, while survey data in many other European countries suggests little change or even continued growth. The meat industry, meanwhile, is working hard to safeguard its dominance. In March, EU politicians voted to ban meaty names such as steak and bacon for plant-based alternatives. In the US, the "Make America Healthy Again" campaign from the Trump administration has enthusiastically promoted eating more meat, including many cow products such as beef tallow, going against medical advice. The pro-meat movement may also benefit from the protein obsession that has gripped rich countries, as well as growing fears about the health risks of ultra-processed food. Doctors are sceptical of the former – protein deficiencies in rich countries are rare, unlike fibre deficiencies – while there is little evidence to say much about the health impacts of processed plant-based products compared with processed meat ones. Future Outlook: Environmental and Health Implications The calculation is made more concerning by the indirect health impacts of meat-heavy diets, which stretch well beyond the risks to the person following them. Knock-on effects from the livestock industry range from stronger extreme weather events caused by climate breakdown to antimicrobial resistance that spreads superbugs. On Wednesday, an FAO report found that the use of antibiotics on livestock would rise by nearly a third in the next 15 years without government intervention, with potentially disastrous consequences for protection from disease. Health research is full of contradictory studies, and some advocates of meat-free diets have made sweeping claims that are not supported by the science. But what is clear, at a population level, is that people in rich countries are eating more meat and fewer plants than doctors consider healthy. And at a global level, the environmental harm from animal agriculture is likely to rise at a time when the planet needs it to fall.
#Plant-based diets #Meat consumption #Environmental impact
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