UK Social Media Users Post Less Due to Video Apps and Online Reputation Fears

Social media users in the UK are posting, sharing, and commenting less on tech platforms, driven by the rise of video-oriented apps and fears that online posts could harm their reputation. According to Ofcom, 49% of adult social media users now post, share, or comment, down from 61% in 2024.

The proportion of users exploring new websites has also decreased, from 70% to 56%. Joseph Oxlade, senior research manager at Ofcom, cited the popularity of video apps like TikTok and Instagram Reels as a reason for the decline in active use.

Concerns about the long-term impact of online posts on personal and professional lives are also a factor. 49% of adults are now concerned about posts causing them problems in the future, up from 43% in 2024. This fear is not unfounded, as historic internet posts have been known to cause embarrassment for public figures.

Despite this, social media use remains widespread, with 89% of adult internet users using at least one social media platform. The Ofcom data was based on a survey of 7,500 people across the UK last year over the age of 16.

The data also showed that use of AI tools like ChatGPT has increased, with 54% of UK adults using them, up from 31% in 2024. Some users are interacting with AI as if it were a person, using it for tasks like seeking relationship advice or generating creative content.