UK Marmalade Labels May Need to Change Under New EU Rules

The UK is facing a potential rebranding of its beloved breakfast spread, marmalade, due to new EU rules. The proposed changes are part of a planned food deal with the EU, which would require the UK to align with the bloc's naming rules for food products.

Under the new rules, marmalades may need to be relabelled to specify the type of fruit used, such as 'citrus marmalade'. However, the government has clarified that 'orange marmalade' will still be allowed and that jars on UK shelves will remain unchanged.

The Conservative former home secretary, Priti Patel, has accused Labour of 'attacking the great British marmalade', claiming that the prime minister is 'desperate to fit in with his EU pals and unpick Brexit'. However, the government spokesperson has denied this, stating that the deal simply supports trade by cutting unnecessary red tape.

The UK is being asked to align with regulations already in force within the EU, which allow all conserves to be marketed as marmalades as long as the type of fruit is specified. The rules were relaxed in 2004 to allow fruit-based spreads to be referred to as marmalades in certain European countries.

A government source pointed out that marmalade on UK supermarket shelves is already usually labelled as 'orange marmalade', which they suggested is in compliance with the EU rules. The government has assured that the agreement supports exporters while fully preserving the UK's ability to shape food rules in the national interest.