Spotting Fake Vapes: How to Identify and Avoid Illegal Devices

The UK vape industry is sounding the alarm about the proliferation of fake vapes on the market, which can pose serious health risks to users. These counterfeit devices are often sold in high street shops and can look identical to legitimate products, making them difficult to spot.

According to the UK Vaping Industry Association (UKVIA), around 5m illegal devices have been seized over the last three years, with a street value of £39m. These devices often lack safety features, such as circuit protection to prevent overheating, which can cause them to catch fire.

John Dunne, head of the UKVIA, warns that fake vapes may cause damage to people's health as they have not undergone the same testing regime as legal devices. 'Where the packaging might look similar and the product itself may look similar, these companies may not have the same safety features built into the device, because the copycats tend to try and make the product as cheap as possible,' he says.

So, how can you spot a fake vape? One of the key telltale signs is if the box does not have a UK distributor's address on it. Other signs include poor-quality packaging with low-resolution photos or labels, and missing nicotine warnings and ingredient lists. The device name or labelling may also be written in a foreign language.

If you suspect that you have bought a fake vape, you can file a report through the UKVIA or contact your local Trading Standards office. You can also check whether a brand has been registered with the MHRA through its website.