Sony Hikes PS5 Prices by $100 Amid AI and Iran War-Driven Memory Chip Costs

Sony has announced a significant price hike for its PlayStation 5 consoles worldwide, with a $100 increase in the US, citing rising costs of key components such as memory chips. The price increase is effective April 2, with the standard PS5 now priced at $649.99, up from $549.99.

The tech industry's rapid expansion of artificial intelligence infrastructure has led to a surge in demand for high-margin datacenter chips, reducing supply for consumer devices like the PS5. Additionally, Iran's recent attack on Qatar's natural gas export facility has threatened supplies of helium, a critical component in producing computer chips.

Qatar supplies a third of the world's helium, and the shutdown is expected to slash helium exports by 14%. This reduction in supply is likely to drive up prices, particularly if the conflict prolongs. Helium is not only used in party balloons but is also essential for manufacturing semiconductors used in computers and various tech devices.

The price hike is expected to dampen growth in the video-game market this year. This development follows Epic Games' announcement of cutting 1,000 jobs, citing sluggish console sales as one of the reasons. In the October-December holiday quarter, Sony's PlayStation 5 sales fell 16% from the previous year to 8 million units.

Sony had previously raised PS5 prices by about $50 in the US in August last year. Microsoft also increased prices of its console, the Xbox, last year.