'Got!': Panini 1970 World Cup sticker book completed after 56 years

The Journey Through Time

Stephen Butler, now 69, recently completed a collection that began when he was just 13 years old in 1970. The story began five years ago when Butler discovered his old Panini World Cup sticker book while moving house. Tucked away in a box with his school cap, exercise books, and photos, the album brought back a flood of memories from a time when the World Cup meant everything to a young boy in Ribble valley, Lancashire.

A Collector's Quest

The 1970 World Cup was a significant event in Butler's life. He recalls watching England play in color for the first time, from Mexico City, on his family's new color television. The tournament held special significance as England entered as cup holders, having won in 1966. As he flicked through the pages of his sticker book, he remembered his favorite players – Pelé and Jairzinho from Brazil, and Italian players like Boninsegna and Facchetti.

The Missing Piece

Upon examining the album as an adult, Butler noticed something was missing: a sticker for Chile, which had hosted the 1962 World Cup in Santiago. This one sticker had eluded him for 56 years. The collection remained unfinished until recently, when Butler heard on the radio that Panini would be ending its partnership with FIFA in 2030. Concerned about losing this heritage, he decided to complete his collection.

The Value of Memories

Butler went online and found someone selling the missing Chile sticker for £150 – a price he considered high but acceptable for completing his lifelong collection. While complete 1970s sticker books have auctioned for £7,000-£10,000, Butler has no interest in selling his. "It's a part of my life – it brings back interesting memories," he says. "My memories are not someone else's, you know?"

A Legacy for Future Generations

Butler and his wife Helen have three adult children who would love to get their hands on the completed sticker book. "They'll have to bid for it, won't they?" he jokes. The completed album represents more than just a valuable collectible; it's a tangible connection to a significant moment in sports history and a personal journey that spans nearly six decades.