LIV Golf Targets National Opens, Escalating Power Struggle with DP World and PGA Tours

LIV Golf is shifting its focus from recruiting individual stars to securing whole tournaments, with the Saudi‑funded circuit now eyeing the possibility of hosting traditional national open championships. This strategic pivot could reshape the ongoing power tussle in elite golf.

The proposal threatens the DP World Tour—formerly the European Tour—which already boasts a dense calendar of national opens across Europe and emerging markets like China, India and Australia. Adding more of these marquee events to LIV’s roster would intensify competition for the most coveted tournament slots.

Although the recent exodus of top players from established tours to LIV appears to have stalled or even reversed, the battle for prime tournament markets is far from settled. Securing historic national opens would give LIV a foothold in events that carry deep cultural and commercial weight.

To date, LIV has built a largely international schedule, staging events in Australia, South Africa, Mexico City, Hong Kong and Singapore for the 2026 season. While these locations broaden the circuit’s global reach, none possess the longstanding prestige of a national open.

By contrast, the DP World Tour has successfully leveraged national opens to expand its brand beyond Europe, tapping audiences in Asia and the Pacific. This experience underscores the strategic value of such tournaments for sponsors and broadcasters.

Meanwhile, the DP World Tour is engaged in high‑level negotiations with the PGA Tour to extend a strategic alliance that currently runs until the end of 2027. The PGA is reportedly pushing for a reduced annual financial underpin for DP World prize funds, and the emerging threat from LIV is a key bargaining chip in those talks.

Recent player movements have added nuance to the rivalry: the PGA Tour welcomed back Brooks Koepka and Patrick Reed after their departures to LIV, yet the Saudi Public Investment Fund shows no sign of scaling back its ambitious golf project.

On the player front, Jon Rahm, who remains with LIV, is slated to address the media at Augusta National ahead of the Masters. Having lost an appeal over fines imposed for playing on LIV, Rahm is currently barred from the Ryder Cup and has refused to settle the penalties, leaving him in strained relations with the DP World Tour. His comments are expected to dominate the pre‑Masters press conference.