Meet In the Weights: The AI-Centric Vanity Search
The Concept of In the Weights
Anyone who’s Googled themselves recently knows that it doesn’t quite hit the way it used to. Sure, there’s everything going on with Google search itself, but there’s also an inescapable feeling that web search isn’t the canonical source of information that it used to be, with just as many people learning about you and me from chatbots.
The Creation of In the Weights
Thomas Dimson and Joey Flynn had a similar feeling, leading them to create In the Weights. The “weights” in question are the numerical parameters that shape an AI model’s training and output, so the website purports to measure how well “a model is able to recall someone without using tools like web search.”
How In the Weights Works
To achieve this, In the Weights supposedly queries different models (including Grok, Gemini, multiple versions of GPT, Claude, and Llama, plus lesser known models) with a question similar to, “Who is
The Results and Implications
For example, this humble tech blogger received a strength score of 641, placing me in the top 6% of names. The results also show which models returned answers for a given name, and they highlight potential hallucinations — apparently GPT-5.4 Mini says that Anthony Ha is an “ambiguous name form that could refer to multiple people with the initials A.H.A.”
The Future of In the Weights
Dimson said he plans to dig in further into why different models in the same series return different results, which models are biased towards different types of people, and which people “should have a Wikipedia article but don’t.”