Ikea's Solar Panel Partner Collapse Leaves Customers £3,000 Out of Pocket

A customer who invested in solar panels through Ikea's website is now £3,000 out of pocket after the collapse of the European operation of Soly, the installer's partner. The customer had signed up for the solar panels late last year, confident in the partnership with a well-known company like Ikea.

Ikea had partnered with Soly to offer solar panels to customers, advertising the service on its website and promising 'Ikea pricing'. However, in February, the customer emailed Soly to check on the installation status and received an out-of-office notification. Subsequent emails bounced back, and phone numbers were no longer working.

The customer discovered that Soly's European operation had gone bust, but Ikea's website still advertised the partnership, and agents assured them that Soly's UK division was still operational. However, the UK arm had entered liquidation in January, and Ikea quietly removed Soly from its website without informing customers who had paid deposits.

The customer has contacted Ikea multiple times for help but received no reply. Ikea's silence has been criticized given the fanfare with which it launched its solar partnership last September. Customers were encouraged to invest in a 'better future life at home' in 'five easy steps' by applying for a free quote via the Ikea website.

Soly's administrators, S&W Group, have advised customers to register a claim, but the chance of a refund is uncertain. Unfortunately, the customer paid the deposit by bank transfer, making it unlikely that they will see their money again.