Guardian Offers Tate Membership and Tracey Emin Merchandise in Summer Competition
The Guardian is running a summer competition in partnership with Tate Modern, offering a special‑edition one‑year Tate membership and a range of Tracey Emin‑branded items to one lucky winner.
What the Prize Package Includes
- A special‑edition one‑year Tate Membership for you and a friend
- Lunch for two at Tate Modern
- A Tracey Emin Teacup and Pancake blanket (worth £200)
- An exhibition catalogue for A Second Life
- A Tracey Emin tote bag
- A Tracey Emin cap
Key Dates and Eligibility Rules
- Promotion runs from Tuesday 9 June 2026 to Sunday 5 July 2026, 11:59 pm
- Open to UK residents aged 18 and over
- Entry requires answering a question on the Guardian’s competition page
Why This Promotion Matters for Tate and the Art Community
The competition is tied to the largest ever exhibition of Tracey Emin’s work, A Second Life, which showcases career‑defining pieces and previously unseen works. By offering a tangible incentive, Tate hopes to drive footfall, deepen engagement with younger audiences, and generate buzz around the exhibition’s catalogue and merchandise.
Potential Long‑Term Effects on Visitor Numbers
If the competition succeeds in converting participants into museum visitors, Tate could see a measurable uplift in ticket sales and membership renewals during the exhibition period. The added exposure may also encourage repeat visits and bolster the museum’s profile in future high‑profile shows.