Gianni Infantino's Self-Promoting Football Book Sparks Controversy

The Lead: A Questionable Football Autobiography

In the lead-up to the upcoming World Cup, FIFA President Gianni Infantino released his autobiography 'Forward – The Revolution of Football.' Rather than providing insight into football's future, the book has been met with criticism for being more of a self-promotional mission statement filled with name-dropping and flattering descriptions of world leaders, offering little substantive analysis of the sport itself.

The Book's Self-Promotional Nature

Infantino's book, published in-house and written by Alessandro Alciato, reads less like a traditional biography and more like an internal directive or alibi. The reviewer notes that despite being described as an 'anecdote-based biography,' the text lacks journalistic detachment, with the author comparing Infantino to both Albert Einstein and Leonardo da Vinci in the introduction. The format is unusual, with text presented in random gobbets resembling biblical verses, and contains excessive references to magic, including repeated mentions of the 'magic ball' that the author claims to play with daily in his office.

The FIFA President's Image

The book reveals much about how Infantino wishes to be perceived rather than providing genuine insight. The cover shows him in a dark suit, white shirt, and clip mic, arms spread in a gesture of 'healing, benevolence, love,' resembling 'a man addressing from the bridge of his personal asteroid of hope.' Throughout the text, Infantino positions himself as a savior figure who single-handedly fought for women's rights in Iran (taking selfies with female spectators) and saved the world from COVID-19 and racism. The numerous photographs in the book, particularly one with Cristiano Ronaldo, show Infantino with 'strangely flat and haunted eyes,' suggesting a man who 'literally cannot believe what is happening to him.'

The World Cup Context

Published just before a 'morally and geographically labyrinthine World Cup,' the book arrives as the closest thing to a guide or press conference from FIFA. However, rather than providing clarity, the book's strange energy and incoherent ramblings leave readers with more questions than answers. The chapter titled 'A Clean Slate,' which promises to address how Infantino rid FIFA of corruption, is disappointingly brief at just four pages, focusing mainly on his decision not to remove Sepp Blatter's old wall safe and his anger about spending on the FIFA museum.

The Literary Critique

From a literary perspective, the book falls short of expectations. The reviewer notes that after an interesting anecdote about Infantino's childhood collecting scrap metal on trains, the content becomes increasingly tedious. The book contains incredibly boring travel anecdotes, including a game of football against 40 North Korean children and self-congratulatory stories about how football legends like Diego Maradona changed their tune about FIFA leadership during his tenure. The writing style is described as reading like 'a series of voice notes intoned into the bathroom mirror via a piece of software called dictatorblather.app,' with the text sliding over itself in a display of what the reviewer identifies as 'cognitive dissonance.' Ultimately, the book fails to provide the coherent narrative or genuine insight one would expect from the leader of world football.