Exeter Chiefs poised for American takeover as Tony Rowe calls for fresh cash and league expansion

At a damp morning meeting in Sandy Park, Exeter Chiefs chairman Tony Rowe outlined the club’s next chapter: a potential sale to an American investment group that will be decided by the club’s 700‑plus members at an extraordinary general meeting on 7 May.

Rowe, now 77, has steered the Chiefs for more than three decades, guiding the team from a modest county‑ground side to Premiership champions in 2010. Yet he admits that “romance doesn’t pay the bills” in today’s professional rugby, and a well‑funded owner could finally provide the financial muscle the club needs.

The proposed buyer is described as a “mega‑wealthy multi‑sport investor” already active in British football. If the vote passes, the investor would inject fresh capital, allowing Exeter to compete for top talent such as marquee player Immanuel Feyi‑Waboso and to pursue broader ambitions.

Rowe argues that English club rugby must look beyond nostalgia. “We’ve got to wake up and smell the coffee,” he said, emphasizing the need for an owner with deep pockets. He warned that the club’s current shareholder structure, which “has no money,” limits growth.

The takeover is part of a wider trend of foreign money entering English rugby, following recent investments in Newcastle Red Bulls and Bath. Rowe believes a cash‑rich owner will position Exeter to help expand the Premiership from its current ten clubs to twelve, and eventually fourteen, with a view to incorporating Welsh sides.

He suggested that adding “two Welsh clubs” could revitalise Welsh rugby, which he described as “on its arse,” and noted that travel logistics would not be a barrier for English clubs making weekend trips to Wales.

Financial pressures remain acute. Rowe cited a £25 million loss from Covid and the post‑pandemic mini‑recession, compounded by a government grant that was later converted into a loan and a Rugby Football Union (RFU) contribution that covered only half of the promised support.

He also criticised a £200 million 2018 deal that gave private‑equity firm CVC Capital Partners a 27 % share of the club’s commercial rights. “We should never have sold those shares,” Rowe lamented, adding that CVC has done little to boost sponsorship or “razzmatazz” for the sport.

Looking ahead, Rowe stresses the importance of attracting a younger, millennial fan base, noting that “our future supporters are millennials” and that they will be the financial lifeline of the club.

Despite the uncertainties, Rowe remains optimistic. He confirmed he will stay on under the new ownership, describing the investors as “long‑term” and “understanding of the sport.” He warned the new owners must respect Exeter’s Devonian heritage, likening the club’s future to a bus that needs a fresh fuel supply to reach “even greater success.”