The Rise of 'Doomspending': Young Westerners' Frivolous Spending Amid Economic Anxiety
The Emergence of 'Doomspending'
The term 'doomspending' has become synonymous with the declining fortunes of young Westerners. It refers to spending frivolously with no concern for future financial consequences. A survey by Credit Karma found that 27% of Americans doomspend to deal with stress, with the numbers rising to 37% of Gen Z and 39% of millennials.
The Cultural Context of Doomspending
The discourse around doomspending echoes commentary that traces back to the aftermath of the Great Recession. The term 'doomspending' is a more recent phenomenon, tied to changes in Western economies since the financial crisis cratered the traditional life script almost 20 years ago.
The Data Analysis: Financial Anxiety and Spending Habits
Elderly North Americans and Western Europeans have difficulty internalizing the changing economic landscape. In the United States, the dollar lost 30% of its value since Covid, according to the Truflation index. More importantly, when discussing the perspective of boomers, it lost 60% of its value since the 90s, and 88% of its value since the 70s.
The Impact Analysis: Shifting Attitudes Towards Spending and Saving
Young people just don't believe that the economy is moral in general, that those with wealth earned it through playing by the rules. They see the economy as a casino, where some get lucky, but most lose. This has led to a shift in attitudes towards spending and saving, with many young people opting to spend today rather than save for tomorrow.
The Prediction: A New Economic Reality
Spend today because there won't be a tomorrow is a self-fulfilling prophecy. The only way to stop it is to make people believe that an average person of average abilities can wake up every day, play by the rules, and expect to lead a fulfilling, if uneventful, life. If the general public doesn't believe that to be true, let them eat Deliveroo.