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Technology
Mar 31, 2026

Australia Investigates Meta, TikTok, and Google for Alleged Non-Compliance with Social Media Ban

AI Summary
The Australian government has launched an investigation into Meta, TikTok, and Google for allegedly disobeying the country's social media ban on under-16s. A survey found that many children still have social media accounts despite the ban.

The Australian government has accused major tech firms, including Meta, TikTok, and Google, of failing to comply with a landmark ban on under-16s using social media. The ban, which came into effect last December, aims to protect children from the potential harms of social media.

A survey of 900 Australian parents found that around a third (31%) said their children still had one or more social media accounts after the ban, compared to 49% before the laws. Specifically, the survey revealed that 70% of under-16s who had accounts on Instagram, Snapchat, and TikTok before the ban maintained access.

The eSafety Commission claimed that the technology being used by these companies, such as facial age estimation, was not effective enough. The commission alleged that the firms had lax guardrails which allowed teens to repeatedly attempt age verification until they were successful. 'None of this is impossible. None of this is even difficult for big tech who are innovative billion-dollar companies. What this update shows is unacceptable,' said Australia's communications minister, Anika Wells.

The social media minimum age laws specify that Facebook, Instagram, Snapchat, Threads, TikTok, Twitch, X, YouTube, Kick, and Reddit are 'age-restricted platforms', banning under-16s from holding accounts and requiring those companies to take reasonable steps to prevent children from opening or holding accounts. The laws carry a maximum A$49.5m (US$33.9m, £25.7m) penalty.

In response, Meta said it was committed to complying with the social media ban and working with eSafety and the government. The company highlighted the challenge of accurately determining age online, particularly at the age-16 boundary. 'The most effective, privacy-protective and consistent approach is to require robust age verification and parental approval at the app store and operating system level before a teen can download an app or create an account,' Meta stated.

TikTok and Google were contacted for comment but did not respond by publication time. The government said in January that more than 4.7m social media accounts were deactivated, removed, or restricted in the first days after the ban came into effect.