Tech
Apple's App Store Billings and Sales Hit $1.4 Trillion, 90% Commission-Free
AI Summary
Apple's App Store facilitated over $1.4 trillion in developer billings and sales in 2025, with 90% of transactions commission-free. The company highlighted growth in AI apps, China, and physical goods and services.
The App Store's Financial Milestone
Apple on Thursday offered its annual update on the state of the App Store ecosystem ahead of its Worldwide Developers Conference (WWDC) that begins next week. The technology giant said that its App Store facilitated over $1.4 trillion in developer billings and sales in 2025, a figure up from the $1.3 trillion it announced last year around this time.Breaking Down the Numbers
The figure, which includes all business taking place through apps on its platform, is meant to represent how the App Store creates financial opportunities for mobile developers that extend beyond sales from in-app purchases. It also helps to frame Apple’s portion of this business — a commission on in-app purchases of digital goods — as a much smaller portion of the overall pie. As Apple noted in its announcement, 90% of the $1.4 trillion involved transactions where developers didn’t pay any commissions.The Data Analysis
Broken down further, the 2025 total included:- $1.1 trillion in sales of physical goods and services
- $149 billion in billings and sales for digital goods
- $151 billion in in-app revenue from ads, up from $150 billion the year prior