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The Tobacco Industry's Strategic Pivot to the Grocery AisleA comprehensive new investigation published in the American Journal of Public Health (AJPH) has exposed how titans of the tobacco industry seamlessly transitioned their controversial business practices into the food sector. After acquiring major food brands in the late 20th century, companies like RJ Reynolds and Philip Morris utilized the exact same playbook used to sell cigarettes to engineer and market ultra-processed foods (UPFs). This strategic crossover fundamentally altered the global food landscape, prioritizing consumer addiction over nutritional value.Engineering Addiction: From Nicotine to Hedonic FoodsAccording to Tera Fazzino, a psychology professor and addiction researcher at the University of Kansas, an analysis of over 100 previously secret industry documents proved that tobacco executives replicated their international tobacco strategies to build their food businesses. The primary focus was on optimizing product formulations to create a rapid, fleeting sense of reward.Maximizing Hedonic Impact: Formulations of carbohydrates and fats were optimized for rapid delivery to the brain's reward centers.Portion Manipulation: The introduction of king-sized food items directly mirrored the strategy behind king-sized cigarettes.Illusion of Health: The development of light and reduced-fat UPFs was borrowed directly from the tobacco industry's creation of light cigarettes, designed specifically to retain health-conscious customers who might otherwise quit.Targeting Children: Following Philip Morris's acquisition of Kraft in 1988, the company launched Lunchables. Laura Schmidt, a health policy professor at UC San Francisco, noted that product designers used psychological research to target children's underlying drives for independence, autonomy, and play.The Cognitive and Cardiovascular Toll of UPFsThe health ramifications of applying addiction-driven frameworks to everyday foods are now becoming undeniably clear. During the AJPH press briefing, Cindy Leung, a public health nutrition professor at Harvard, highlighted the severe cognitive risks associated with high UPF consumption. Because clinical trials on long-term nutrition are often impractical, experts rely on robust observational studies that are considered biologically plausible.The data reveals that individuals with diets high in UPFs face:A 58% higher risk of developing dementia.A 46% higher risk of developing mild cognitive impairment.An overall 47% higher risk of experiencing either of these cognitive decline outcomes.Furthermore, UPFs are heavily linked to a rise in cardiovascular diseases and certain cancers, drawing a grim parallel to the historical public health battles fought against the tobacco industry.Political Movements and Flawed Agricultural SubsidiesThe growing outrage over UPFs has fueled political movements like Make America Healthy Again (Maha). While experts like nutritionist Marion Nestle applaud the movement for shifting the blame away from a lack of personal willpower and onto the food industry, they warn that current policy directions are actively exacerbating the crisis.Instead of redirecting government corn subsidies toward whole fruits and vegetables, current policies continue to prop up the production of high fructose corn syrup, a cornerstone ingredient in UPFs. Additionally, efforts by the Trump administration to reduce enrollments in the Supplemental Nutrition Assistance Program (Snap) threaten to limit public access to affordable whole foods, pushing lower-income populations further toward cheap, ultra-processed alternatives.The Looming Regulatory Reckoning for Food ManufacturersAs the scientific evidence linking UPFs to severe health crises mounts, the food industry is facing a landscape increasingly reminiscent of the 1990s tobacco lawsuits. With Philip Morris having rebranded as Altria, and Kraft merging with Heinz to form Kraft-Heinz, these corporate giants may soon face intense regulatory scrutiny. As public awareness shifts from personal diet choices to systemic industry manipulation, we can expect a surge in legislative demands for transparent formulation practices, stricter marketing limits on child-targeted foods, and a fundamental overhaul of agricultural subsidies.

Internet Blackout Flickers Back: The Human Toll After 88 DaysAt about 5 pm on Tuesday, the first wave of messages, images and poems broke through Iran’s near‑total internet blackout that began on 8 January. While many celebrated the return of any connection, the tone was dominated by scepticism, anxiety and grief.Partial Restoration Triggers Mixed Reactions Across IranFirst‑hand accounts illustrate the emotional split:Ellie, 42, an artist from Tehran, described lighting a cigarette, playing SoundCloud and crying, calling the glimpse of connectivity “a small taste of a much greater freedom.”Maryam, a photographer, called the celebrations “nauseating” and warned that the internet is a basic right, not a regime achievement.Mina, 23, a recently arrested protester, warned that the limited return could be a prelude to expanded surveillance, dubbing it “filternet.”Other voices, from students posting “Hello, fellow prisoners” to diaspora activists monitoring loved‑ones, echoed a blend of relief and dread.Scale of Disruption: Numbers Behind the BlackoutDuration: 88 days of near‑total outage.Start date: 8 January – imposed to crush nationwide anti‑government protests.Partial lifts: Gradual restoration in February, a second blackout after late‑February US/Israeli strikes, and the latest limited connectivity on 30 May 2026.Access cost: VPNs became “rocketing” in price, leaving most citizens in digital isolation.Why the Partial Return Deepens Political and Social StrainThe limited connectivity does not signal a liberalisation of digital rights. Instead, it reveals a strategic use of the internet as a tool of control:Regime supporters applauded the government, framing the partial lift as a victory.Iranians on the ground reported that essential services—mobile internet, WhatsApp—remain largely unusable, hampering work and communication.The national security council’s recent approval of “Internet Pro”—a restricted, sector‑specific service—suggests a move toward monitored, commercial‑grade connectivity rather than open access.Diaspora observers noted heightened anxiety over possible surveillance, with many fearing that the restored channels will be used to track dissent.What the Next Phase of “Internet Pro” Could Mean for IraniansAnalysts warn that the rollout of Internet Pro may cement a two‑tiered digital landscape: a limited, state‑approved network for businesses and a heavily throttled, surveilled channel for the general public. If the regime expands this model, the following outcomes are plausible:Increased reliance on costly VPNs and satellite links for uncensored communication.Further erosion of trust in online platforms, driving more citizens to offline or encrypted alternatives.Potential escalation of international pressure as human‑rights groups highlight the disparity between “partial restoration” and genuine freedom of expression.For now, the flicker of connectivity serves as a stark reminder that “what truly came back online is our misery, not freedom.”

Food Truck Turns Cigarette Butts into Dutch PancakesThe WasteBar food truck, spotted at the Het Vrije Westen liberation festival in Amsterdam’s Westerpark, offers a plate of poffertjes in exchange for 20 cigarette butts. The quirky payment method is designed to make people rethink litter by turning a common pollutant into a tangible reward. How WasteBar Converts Litter into Free Food at Dutch FestivalsCustomers hand over cigarette butts (or plastic pieces) at the truck.Pricing: 20 butts for a poffertje, 10 butts for a drink, 15 butts for fruit or candy.The truck appears at festivals, children’s events and business gatherings throughout the year. Scale of the Problem and Collected Butts: Numbers Behind the InitiativeGlobal production of cigarette butts exceeds 4.5 trillion each year; the Netherlands alone generates hundreds of millions.Municipalities spend roughly €36 million annually on butt cleanup.Since its 2022 launch, WasteBar has serviced > 50 events and collected > 500,000 cigarette butts.At the Westerpark festival, participants gathered 6,000 butts, enough for several hundred pancake portions. Potential Ripple Effects on Litter Behaviour in the NetherlandsBehavioural scientist Reint Jan Renes notes that the initiative leverages social norms and visible collective action, turning an abstract problem into a shared activity. By rewarding litter collection, WasteBar aims to create a “civic‑pride” mindset that could extend to other waste streams, such as dog poo, where the Netherlands has already made progress. Future Plans: Scaling Up and Recycling PartnershipsFounder Noreen van Holstein acknowledges that a single truck cannot solve the issue alone. She is seeking partners to recycle the amassed butts—currently stored in a drum with about 100,000 pieces—and to expand the model to more events. If successful, the concept could be replicated in other cities, reinforcing a broader cultural shift toward anti‑littering attitudes.

The Churchill Exhibition: War Leader's Artistic EscapeBritain's eloquent war leader kept himself sane by puffing on cigars, swilling brandy – and painting the world around him. The Wallace Collection in London is hosting "Winston Churchill: The Painter" from 23 May to 29 November, offering a rare glimpse into the artistic side of the historical figure.New Voices in Contemporary ArtThe London art scene is buzzing with new exhibitions featuring contemporary artists:Kira Freije presents hollow metal people at Modern Art Oxford, showing shadows of Berlin Dada in her work. The exhibition runs from 23 May to 16 August.Miriam Elia, known for her witty take on Ladybird books, turns her eye towards Moses in this exhibition for Jewish Cultural Month at JW3, until 30 June.Liam Young offers futuristic but lo-fi worlds you can walk through at the Barbican, until 6 September, with installations finding hope for our planet.Zsuzsi Ujj presents her first UK solo show at Arcadia Missa, from 22 May until 18 July, establishing her presence from Hungary's dissident art and underground music scenes.Remembering Valie ExportThe art world mourns the passing of Austrian feminist artist and film-maker Valie Export, who died this week. Her 1968 performance piece "Tapp und Tastkinema" (Tap and Touch Cinema) is highlighted as typically provocative but playful, giving people the opportunity to interact with and appraise a real female body: her own. Export's fearless approach to challenging beauty standards continues to influence contemporary artists.Notable Art News and DevelopmentsThe week brought several significant stories from the art world:Taiba Akhuetie makes wild creations out of hair – Rihanna and Cate Blanchett are fansWhistler should have used better paint to capture his motherNina Simone's chewing gum is going on show in a new exhibition celebrating the superfanChristo made the invisible visibleGrayson Perry's life story is to be made into a musicalFlorentina Holzinger rocked this year's Venice Biennale with naked jetskiers, human bells and urine diversGen Z can't get enough of the king of colour, Mark RothkoSanya Kantarovsky's paintings of Christian iconography and children will haunt youMasterpiece of the Week: The Judgement of ParisJoachim Wtewael's "The Judgement of Paris" (1615) stands as this week's masterpiece. The painting depicts the moment when Trojan prince Paris foolishly rates the beauty of Minerva, Venus, and Juno, giving the prize to Venus in return for her helping him seduce Helen. This decision sparked the Trojan War, with the Greeks supported by the furious Juno. Wtewael's mannerist style, with its bony, angular forms and deliberate distortions, creates an overabundance that presages doom, reflecting the war-torn Europe of the 1600s. The painting is on display at the National Gallery in London.

Lead: A Ouija‑Board Dialogue with the CanvasSanya Kantarovsky describes his process as “like a Ouija board, I listen to the painting,” a sentiment that permeates his latest exhibition, Basic Failure, which opened in May 2026 at Venice’s Institute of Sciences, Letters and Arts. The show, timed with the 2026 Biennale, confronts viewers with dishevelled figures, uncanny transformations and a lingering sense of alienation. Basic Failure Opens in a Historic Venetian PalazzoSet within a palazzo of high ceilings, dark terrazzo‑marbled floors and walls lined with antique books, the exhibition begins with the diminutive portrait Boy With Cigarette. The painting’s pallid, down‑turned youth, rendered in thick blue brushstrokes, “feels both familiar and kind of alien at the same time,” according to the artist. Nearby, a child spins carefree, creating a visual tension between innocence and menace. Quantifying the Exhibition: Scale and ReachOpening date: May 2026Artist age: 44Venue capacity: approximately 200 visitors per hour during peak Biennale daysNumber of works displayed: over 30 paintings and installations Impact: Re‑defining the Supernatural in Contemporary ArtKantarovsky’s work draws on Russian literary darkness while echoing the metaphysical concerns of Pablo Picasso, Giorgio de Chirico and Milton Avery. By rendering subjects from memory rather than direct observation, he creates “narrative fragments” that challenge conventional storytelling in visual art. The exhibition’s dialogue with religious iconography—referencing Masaccio’s expulsion of Adam and Eve—adds a layer of cultural critique that resonates with the Biennale’s broader exploration of identity and displacement. Looking Ahead: The Future of Narrative FragmentationKantarovsky predicts that his “basic failure” methodology—embracing the inability to fully translate internal visions—will inspire a new wave of artists to explore the unconscious through fragmented, non‑linear imagery. As the Biennale draws global attention, the show is poised to cement his reputation as a provocateur who bridges psycho‑analysis and contemporary painting.

The LeadPunk, intellectual, feminist, theorist, brave as hell, vulnerable, funny—Valie Export was a hero to many women. Since the 1960s, she was driven by a fierce conviction that art and media would play an essential role in women's liberation: that women must picture their own reality in the name of social progress. In Women's Art: A Manifesto (1972), she wrote that women must "use art as a means of expression, so as to influence the consciousness of all of us". What she demanded was revolution.The Revolutionary Art of Valie ExportI keep returning to her work. Can't stay away. Her work was heavy with explicit threat and pain, and she made evident the violence of forcing women's bodies to inhabit structures that were not designed for them. For the 1973 performance Hyperbulia she crept naked through a corridor of electrified wires, exposing herself voluntarily to shocks. Her 1976 photocollage The Birth Madonna shows a woman positioned like a Renaissance Madonna seated on a drying machine from which spews a bloody towel—it still provokes shock.Challenging Societal ConstraintsExport spoke with tremendous clarity about her work and the ideas underpinning it. Her father died during the war, and she was sent to a convent with her two sisters while their mother worked as a primary school teacher. The first of her many expulsions came aged 10 when she was discovered exploring the nun's living quarters. Her experience of girlhood was of constraint—of having little or no control over her own life.In 1967, aged 27, she swapped her married name Waltraud Höllinger for the moniker VALIE EXPORT. A play on a cigarette brand, written in capital letters, it was a decisive rejection of patriarchal structures. She would be known neither by her father's name, nor by her ex-husband's.The Power of PerformanceHer work was intended to explode the structures containing her—in cinema, in art and in the wider society. In Action Pants: Genital Panic (1969) she walked along the rows of a Munich art cinema with her exposed pubic region level with punters' faces, and plastered the walls of Vienna with posters of herself in crotchless trousers holding a gun.For Tap and Touch Cinema in 1968, she constructed a theatre in a box strapped to her chest, with people on the street invited to reach into the darkness and touch her breasts while she watched them. Documentary of the performance exposes the shifting power dynamic between Export and the men who accept the invitation. It was brilliantly subversive and unsettling.More recently, her 1968 performance From the Portfolio of Doggedness has drawn attention—during which she led Peter Weibel crawling through the streets of Vienna by a dog lead. Weibel was dressed in a business suit, a disturbing echo of the commuters milling around him.A Lasting Feminist LegacyHer 1972 manifesto described how the spark kindled by women's art might ignite far-reaching social change. It concludes by stating the importance of documenting and honouring the life and work of those who had come before, as we must now do hers. "The future of women will be the history of woman."I grieve her in the most selfish way: there were so many things I wanted to ask her about. Having survived decades in which women's art was marginalised and ignored, she had so much to tell us. Like a fool, I kept delaying a planned interview. Now it's too late.

Lead: Valie Export’s Death Marks End of a Pioneering EraThe Austrian performance artist and filmmaker Valie Export passed away in Vienna on May 15, 2026, just three days shy of her 86th birthday. Her death closes a chapter on a career that consistently challenged the male gaze and redefined feminist expression in contemporary art.Groundbreaking Performances that Redefined the Male GazeExport’s early work shocked and fascinated audiences. In 1968 she staged "Tap and Touch Cinema", strapping a miniature theatre stage to her chest and inviting passers‑by to touch her bare breasts through a curtain, while a megaphone‑wielding colleague timed each action. The 1980 Venice Biennale centerpiece "Birth Bed" featured an oversized female abdomen, neon lights emanating from a vulva, and a TV broadcasting a Catholic mass, confronting patriarchal power structures head‑on.Key Milestones and Numbers in Export’s Career1940: Born Waltraud Lehner in Linz, Austria.1967: Adopted the name Valie Export (nickname + cigarette brand).1968: Co‑founded the Austrian Filmmakers Cooperative.1970: Faced pornography charges; custody of her daughter briefly withdrawn.1977 & 2007: Exhibited at Kassel’s documenta.1980: First female artist (with Maria Lassnig) to fill the Austrian pavilion at the Venice Biennale.1985: Feature film The Practice of Love nominated for the Golden Bear at Berlin.1995‑2005: Professor of multimedia and performance at the Academy of Media Arts, Cologne.2015: Linz opened the Valie Export Centre for Media and Performance Art.Impact on Feminist Art and Contemporary CultureCritics and curators, including gallerist Thaddaeus Ropac, describe Export as “one of the most visionary feminist artists” of post‑war Europe. Her interventions exposed the objectification of the female body, influencing artists such as Marina Abramović, who re‑enacted Export’s “Genital Panic” in 2005 at the Guggenheim. Museums worldwide now feature her work as a cornerstone of feminist art history.Looking Ahead: Preservation and Influence of Export’s WorkWith the establishment of the Linz centre and ongoing retrospectives, Export’s oeuvre is set to remain a reference point for future generations. Scholars anticipate new scholarly editions of her performances, while digital archives aim to make her interventions accessible to a global audience, ensuring that her challenge to patriarchal structures endures beyond her lifetime.

Anti‑tobacco advocates have condemned Philip Morris International’s (PMI) new global advertising push, arguing the “I AM Marlboro” campaign is a thinly veiled attempt to lure a younger audience while the company touts its transition to smoke‑free products.Global “I AM Marlboro” Campaign Sparks Accusations of Youth TargetingThe campaign features billboards, television ads and online videos that portray young adults climbing mountains, playing in rock bands and competing for branded merchandise such as scooters. PMI has filed or owns trademarks for the campaign in roughly 20 countries, including Indonesia, Morocco, Bangladesh and Germany.Roadside stands in the Philippines offer competitions to win a scooter for buying Marlboro packs.An Indonesian TV spot shows youthful adventure scenes tied to the brand.Critics note the slogan “I AM Marlboro” mirrors a previous “Be Marlboro” campaign that was banned in Germany for appealing to teenagers.Financial Snapshot: Smoke‑Free Products Now Dominate PMI’s RevenuePMI’s own spokesperson highlighted that in Q1 2026 43 % of net revenues came from smoke‑free products, a stark contrast to “essentially zero” a decade ago. Over the past ten years the company reports having sold 240 billion fewer cigarettes, while shipments of alternatives have risen annually.Implications for Tobacco Regulation and Youth HealthPublic‑health experts argue the campaign’s focus on identity, belonging and self‑expression directly targets adolescents, a demographic most vulnerable to nicotine addiction. The use of platforms like YouTube, Instagram and TikTok amplifies reach among youth, raising concerns for regulators in markets where the ads are most visible, such as Indonesia and the Philippines.Mark Hurley, vice‑president of the Campaign for Tobacco‑Free Kids, called the effort “doubling down” on cigarette promotion.Jorge Alday of Vital Strategies warned that genuine commitment to ending cigarettes would preclude any tobacco advertising.What the Future Holds for PMI’s Smoke‑Free TransitionIf regulatory bodies act on the alleged youth‑targeting tactics, PMI may face bans similar to the earlier “Be Marlboro” prohibition in Germany. The company’s claim that its marketing is “restricted to adults” will likely be scrutinized against the campaign’s visual and narrative cues that resonate with younger audiences. Continued pressure could accelerate PMI’s shift toward a fully smoke‑free portfolio, but only if it aligns its branding strategies with public‑health expectations.

The LeadRivals season 2 returns with an unapologetically preposterous bonkbuster extravaganza that defies conventional criticism. Jilly Cooper's review praises the show's naked audacity and its ability to make 80s excess look like a delightful romp through scandal and seduction.The Bonkbuster PhenomenonThe series centers around Rupert Campbell-Black, a bounder and braggart described as having "a head for business and a body for wearing jodhpurs while shouting 'ARE YOU READY FOR ME TO COME DOWN YOUR CHIMNEY?' during sex." His character, the MP for Chalford and Bisley and "most handsome man in England," serves as the throbbing nub of this adaptation of Cooper's 80s novel. The show doesn't shy away from explicit content, featuring "frantic halfway-up-the-stairs sex," "shouting-into-a-full-length-mirror sex," and even a soft-focus barnyard tryst.The Performances That Define ExcessThe acting is described as "huge and gleeful within the ever-present fug of hairspray," with everyone involved "clearly having the time of their life." Special praise is reserved for Aidan Turner as densely moustached broadcast hunk Declan O'Hara, whose shower scene performance is said to "live long in the memory." The show's ability to balance outrageous content with superb performances creates a viewing experience that is simultaneously ridiculous and captivating.Cultural Impact of 80s ExcessEvery frame of Rivals is "saturated with cigarette smoke and an affection for the 80s so intense it almost manages to make the era's casual bigotry and venality look as quaint as boil-in-the-bag cod." The show navigates outdated attitudes with a wink and a nod, addressing "hideously outdated attitudes to homophobia and the ignorance and panic that once surrounded Aids" while maintaining its campy charm. This delicate balance of critique and celebration gives the show a unique cultural resonance.The Future of Escapist TelevisionRivals season 2 represents a bold statement in the current television landscape—proof that audiences still crave unapologetically excessive, character-driven storytelling. Its success on Disney+ suggests that there's room for big, bold, bonkbuster-style entertainment in an increasingly cautious media environment. As Cooper concludes, "Rivals is beyond earthly praise"—a sentiment that perfectly captures the show's ability to transcend criticism through sheer audacity and charm.