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Diane Keaton’s personal items fetched $1.2 million at a Bonhams auction, underscoring a rapid expansion of the “deleb” market for dead‑celebrity memorabilia.The $1.2 Million Bonhams Auction of Diane Keaton’s Personal EffectsFour auctions of Keaton’s archive were staged in New York, featuring everything from the original “Annie Hall” script to a box of her signature black‑turtlenecks. The first auction alone sold 47 of 50 lots above estimate, raising $1.2 million.Price Premiums Reveal a Multi‑Million‑Dollar Market Upswing“Annie Hall” script: sold for $394,000 (estimate $2,000).Black felt cup hat: $5,888 (estimate $200‑$300).Six polka‑dot scarves: $6,144 (estimate $200‑$300).Curated box of safety pins and nail clippers: $960 (estimate $200‑$300).Thick‑rimmed reading glasses (lot 2216): $2,176 (estimate $200‑$300).Bonhams’ estate‑sale division: revenue up 185% last year, averaging 28.5% annual growth since 2022.Why Fans and New Collectors Are Driving the ‘Deleb’ BoomIndustry insiders say a younger, affluent collector base feels a personal connection to iconic figures like Keaton and Matthew Perry, preferring intimate objects over traditional art. The Fine Art Group’s director Shane David Hall notes that “people want something they can keep and talk about,” turning even modest items into conversation pieces and status symbols.What the Next Wave of Celebrity Estate Sales Could Look LikeAnalysts expect the “deleb” market to broaden as more estates partner with specialist advisers and auction houses. With sales of Gene Hackman, Ruth Bader Ginsburg and others already delivering multi‑million‑dollar results, future auctions are likely to feature larger, more diversified collections and increasingly accessible price points to capture both high‑net‑worth buyers and enthusiastic fans.