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LeadPresident Claudia Sheinbaum said she stayed away from the Mexico‑South Africa World Cup opener because stadium tickets are "very expensive" for the average citizen, and she chose to hand her ticket to a young female fan instead.Sheinbaum’s Reason for Missing the Azteca Stadium Opening MatchDuring her daily morning news conference, Sheinbaum noted that the cost of a match ticket would be unaffordable for most Mexicans. She explained that she gave her place to Yolett Cervantes Cuaquehua, a Nahua athlete from Veracruz who won a government‑run contest to claim the president’s seat in the VIP section.Ticket Price Figures Highlight Affordability GapAverage World Cup match ticket price: $3,000Contest attracted 1,000 finalists from across MexicoMexico City set up 18 neighbourhood viewing spots for fans unable to purchase ticketsImplications for Public Perception and Women’s Sports EmpowermentThe president’s decision underscores the socioeconomic divide in access to major sporting events and positions her administration as supportive of gender inclusion. By spotlighting Cervantes—who showcased traditional dress and barefoot ball‑juggling—the government framed the contest as a way to “open doors” for women in football, refereeing, commentary and sports hosting.Potential Policy and Fan‑Engagement Moves Ahead of the TournamentAnalysts expect the administration may expand community‑viewing sites and consider subsidised ticket schemes to mitigate criticism over price barriers. Continued promotion of female‑focused sports initiatives could also become a hallmark of Sheinbaum’s term, aiming to translate symbolic gestures into lasting institutional support.