Business
Jun 13, 2026
Andrew Yang Says Cutting Living Costs Is the Next Big Startup Frontier
Former presidential candidate Andrew Yang argues that the next wave of startup value will come from…
Yang Positions Cost‑Reduction as the New Startup GoldmineEntrepreneur and former presidential candidate Andrew Yang told TechCrunch that founders are overlooking the biggest opportunity: businesses that return margins to customers instead of extracting them. Inspired by Mark Cuban's Cost Plus Drugs, Yang compiled a list of everyday expense categories—housing, education, food, fuel, transportation, media, and wireless—and launched Noble Mobile to test the hypothesis.
Noble Mobile’s Model: Low‑Cost Service with Profit‑SharingLaunched in September 2025, the mobile‑virtual‑network‑operator offers cell service at a fraction of traditional carrier prices and refunds customers who use less data. Yang describes the venture as "unit profitable per customer" and says the company now serves "thousands and thousands" of users, generating "millions in revenue."
Numbers That Illustrate the Value PropositionAverage monthly savings per subscriber: $50Compounded over 40 years at a modest 5% return: $24,000 (enough for a retirement down‑payment)Customer base: "thousands and thousands" (exact figure undisclosed)Revenue: "millions" (exact figure undisclosed)
Why a Margin‑Returning Model Could Reshape Consumer MarketsYang warns that AI will compress wages and displace workers, leaving Americans to focus on meeting basic needs more cheaply. When policy solutions like Universal Basic Income stall, market‑driven approaches—such as giving customers a share of profits—can sustain purchasing power and keep extractive firms viable. Early examples beyond Noble Mobile include Light Phone, Misfits Markets, and Cuban’s Cost Plus Drugs.
Looking Ahead: Market‑Based Redistribution in an AI‑Dominated EconomyInvestors remain cautious, often demanding an AI angle before committing capital. Yet Yang believes the tide is shifting as even high‑margin tech firms need a consumer base with disposable income. He urges founders to break groupthink, target essential‑cost reductions, and build enterprises that profit by sharing profits.
#Andrew Yang
#Noble Mobile
#Cost Plus Drugs
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