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The Allegations Against David Sullivan David Sullivan's Sport newspapers used sexualized images of underage girls as "bait for predatory men", the former victims' commissioner has said. Vera Baird spoke amid scrutiny of the newspapers' 'Countdown to 16' feature, where during Sullivan's tenure as owner, models were pictured in lingerie and bikinis in the weeks before their 16th birthdays, until they could legally be shown topless. The 'Countdown to 16' Feature Sullivan founded the Sunday Sport in 1986, followed by the Daily Sport in 1991. For more than 15 years, the titles celebrated the 16th birthdays of young models by showing them semi-naked. Some appeared in sexualised shoots in the weeks before they turned 16. One 15-year-old model who appeared in the Sunday Sport was photographed with just her hands covering her chest. The newspaper also printed drawings of how its readers imagined another 15-year-old girl would look topless. The Impact on the Models Some models who appeared in the newspapers at 16 said their glamour modelling careers affected their education, or had a detrimental effect on their mental health. The Regulatory Response The new football regulator could force Sullivan to sell his 38.8% stake in West Ham United, where he remains the largest shareholder despite his resignation as co-chair and director. An IFR spokesperson said: "These are extremely serious allegations. We are in contact with West Ham on this matter and will use our statutory powers to seek urgent information from David Sullivan relating to his suitability under our owners, directors and senior executives regime." The Future Outlook The allegations against Sullivan have raised questions about his suitability to hold a powerful role in football, with some critics calling for him to be held accountable for his actions.