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Nissan announced a non‑binding agreement to explore contract manufacturing for Chery International UK at its Sunderland plant, a step that could secure employment at the country’s largest car factory.Nissan Signs Non‑Binding Agreement to Build Chery VehiclesThe Japanese automaker confirmed that discussions are ongoing to produce Chery‑branded models on production line 1 in Sunderland. The agreement is non‑binding, with final terms to be negotiated in the coming months.Projected Timeline and Production CapacityTarget start: 2027 financial year.Location: Sunderland plant, line 1.Workforce: Approximately 6,000 employees at the site.Current output: Qashqai, Juke, and Leaf models.The plant recently consolidated to a single line, freeing capacity for a new Chinese entrant without cutting jobs.Strategic Implications for the UK Automotive SectorPartnering with Chery, which has quickly risen in the UK market with models like the Jaecoo 7 PHEV, could bolster Sunderland’s utilisation rates and offset the broader decline in European car sales. The deal also aligns with Chery’s ambition to become a top‑three manufacturer in Britain and its recent investment in a UK R&D; hub in Liverpool.Future Outlook: Potential Shifts in UK Car ManufacturingIf the partnership proceeds, Nissan may expand its hybrid or electric portfolio at Sunderland, though details remain undisclosed. The arrangement could set a precedent for further Chinese‑European collaborations, while the British government continues to explore similar partnerships, such as the speculative involvement of Jaguar Land Rover.

The Sunderland Pivot: From Exclusive Production to Contract ManufacturingNissan is actively exploring a strategic shift at its UK flagship plant in Sunderland, moving away from a model of exclusive production toward contract manufacturing for external partners. CEO Ivan Espinosa confirmed that the company is "looking at options" to bring in additional volume, specifically mentioning talks with Chinese automaker Chery. This potential collaboration comes as Nissan struggles with faltering demand for its own vehicles, having announced the closure of one of its two production lines at the facility.Financial Strain and Volume ConstraintsThe decision to consider outsourcing production is driven by a critical volume crisis. Espinosa emphasized that the Sunderland plant is "viable" but faces challenges due to insufficient output. This financial pressure is reflected in Nissan's recent performance, which posted a net loss of ¥533bn (£2.5bn) for the year to March. Operating profits fell nearly 12% on the previous year, forcing the company to merge production lines and cut 900 jobs across Europe, including roles in the UK.The European Auto Industry's Strategic ShiftNissan's potential move mirrors a broader trend in the European automotive sector, where legacy manufacturers are monetizing underused capacity to survive. This trend is driven by Chinese competitors who can undercut European prices due to lower production costs. Notable examples include Stellantis building cars for Leapmotor in Spain and Ford reportedly discussing plant sales with Geely. Furthermore, BYD is actively negotiating with Stellantis and other European firms to take over idle factories, signaling a new era of cross-border collaboration.A New Era of Cross-Border CollaborationLooking ahead, the automotive landscape is shifting from pure competition to strategic partnerships. Espinosa, appointed a year ago with a mandate to restore profitability, views external collaboration as essential for survival. As Chinese brands like Chery and BYD aggressively expand into Europe, the traditional boundaries between domestic and foreign manufacturing are blurring, suggesting that contract manufacturing will become a standard survival strategy for struggling legacy automakers.

Nissan announced a sweeping overhaul that places AI‑defined vehicles at the core of its revival strategy. Chief executive Ivan Espinosa said the automaker will eventually embed autonomous‑driving technology in 90% of its cars, positioning the brand for a future where self‑driving functions become standard. As part of the same initiative, Nissan will reduce its lineup from 56 to 45 models, redirecting capital toward higher‑margin offerings. The move follows a painful restructuring that has already seen seven factory closures and the loss of 20,000 jobs since Espinosa took the helm last year. Speaking at Nissan’s Yokohama headquarters, Espinosa warned that “structural challenges have compounded over time,” noting that the company’s portfolio has aged faster than the market and that fixed costs remain high despite declining scale. The Japanese automaker also unveiled its new battery‑electric Juke, a crossover SUV that will be built at the Sunderland plant in northern England. This model is a keystone of Nissan’s broader electrification push in Europe. While accelerating its EV agenda, Nissan reaffirmed a commitment to hybrid technology, unveiling a new hybrid Rogue (known as the X‑Trail in some markets) aimed at the US, where recent policy shifts have reduced incentives for fully electric cars. To fuel growth, Nissan set ambitious sales targets: an additional 550,000 units in Japan by 2030 and one million units each in the United States and China. The rapid rollout of autonomous capabilities is expected to boost demand for the technology, benefitting partners such as Wayve, the British AI startup that signed its first deal with Nissan a year ago. Bernstein analyst Masahiro Akita called the plan “reasonable” but cautioned that “ongoing macro uncertainty makes it unclear whether Nissan can sustain top‑line growth and achieve a genuine turnaround.”

UK car production experienced a significant decline in February 2026, with 17% fewer cars rolling off production lines compared to the same period in 2025. According to the Society of Motor Manufacturers and Traders (SMMT), this downturn is attributed to a sharp drop in exports, which fell by 12% overall.The industry is sounding the alarm, describing the situation as 'extremely worrying.' Mike Hawes, chief executive of the SMMT, emphasized that these figures pre-date the crisis in the Middle East, which is expected to further strain the sector. The ongoing conflict has led to soaring global energy prices, potentially denting consumer demand and exacerbating the decline.UK carmakers are facing challenges in key markets, including China, where demand has cratered due to the rise of domestically made competitors. Additionally, US tariffs imposed by Donald Trump have put pressure on UK manufacturers. Exports to the EU did see a 5% increase, but this was offset by a 34% decline in exports to the US and a 66% plunge in exports to China.The production of battery-electric, plug-in hybrid, and hybrid cars also experienced a decline, falling by 3% to 26,629 units. Despite this, these vehicles accounted for 40% of total output.The industry's current challenges stand in stark contrast to the UK government's ambitions, as outlined by Labour, to have 1.3 million vehicles manufactured annually by 2035. This target is nearly double the 764,715 cars and vans produced in 2025.The SMMT has warned that if the UK is not fully included in the EU's proposed 'Made in Europe' manufacturing rules, European sales could take a hit. The Japanese carmaker Nissan has threatened to close its Sunderland plant if these rules are introduced, citing potential damage to the £70 billion-a-year cross-channel trade.