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The Rise of Cancoillotte: From Niche Product to Social Media SensationIn the village of Franois, eastern France, a stream of what looks like runny, beige gloop is being potted, packaged and dispatched for delivery as fast as it can be made. The freezer room, normally piled high with pallets of the product, is almost empty. This is cancoillotte - a cheese product that until recently was little known outside the eastern Franche-Comté region - and it's experiencing unprecedented demand.The Health Food Breakthrough: Why Cancoillotte Captured Influencers' AttentionUnlike most cheeses, cancoillotte is low in fat, high in protein, cheap and until recently something of a niche product outside the Franche-Comté, the region flanking France's border with Switzerland. This unique nutritional profile has made it a favorite among health and fitness influencers who want to enjoy cheese without compromising their dietary goals.Julie Morin, director of the Poitrey la Belle Étoile fromagerie near Besançon, and president of the Association for the Promotion of Cancoillotte, said the sudden demand had taken her and the region's 22 cancoillotte producers by surprise. "There's been a slow progression in sales of cancoillotte over the last seven years, but the influencers have produced a big boom, which we didn't expect," said Morin during a tour of the fromagerie established almost 150 years ago.The Economic Impact: Shortages and Production ChallengesThe boom in sales has resulted in what producers call a "rupture" in supplies - an unprecedented shortage of the product. "What with all the new enthusiasm for the cheese and the May bank holidays we couldn't produce as much as usual so we had a bit of a shortfall, but we're making it up," explained Morin. The sudden surge in demand has caught local producers off guard, with many struggling to scale up production quickly enough to meet the new market demand.Content creator Johan Papz, with 1.5 million followers on TikTok, called it "the best day" of his life when he tasted cancoillotte, adding: "My eating has changed forever." Influencer Itscindyoff has made 178 TikTok videos lauding cancoillotte and traveled 500km to the Franche-Comté to buy as many different flavors as possible.Regional Transformation: How Cancoillotte is Changing Franche-Comté's Food LandscapeFrance may be what Charles de Gaulle described as an ungovernable country of 246 kinds of cheese, but only one of them can claim to have won the hearts of fitness fanatics and social media influencers. This sudden popularity is transforming the local food industry in Franche-Comté, where cancoillotte has been produced for centuries.The cheese even has its own eating competition. Last year's winner, Maximilien Reverchon, put away 1.75kg at Larians-et-Munans in the Franche-Comté without the help of bread or biscuits. Such cultural recognition, combined with the social media buzz, is elevating cancoillotte from a regional specialty to a national phenomenon.The Future of Cancoillotte: Sustaining the MomentumUntil now, cancoillotte has been a product that was difficult to advertise. So we are surprised and happy it's become something of a craze and hoping it will last," said Morin. Local producers are now exploring ways to capitalize on this unexpected popularity while maintaining the traditional methods that give the cheese its unique character.Nicknamed "the glue" by some local people because of its sticky consistency, the history of cancoillotte is said to date from the middle ages in the Jura mountains. It went into production around the first world war when it became popular with soldiers on the frontline. This rich heritage, combined with its modern health credentials, positions cancoillotte for potential long-term success beyond its current social media moment.

The Rise of Diaspora-Driven Investment Zimbabwe's real estate and farming sectors are seeing a surge in diaspora-driven investment, with two young content creators quietly emerging as unexpected influencers shaping the trend. Kundai Chitima, 31, and Kelvin Birioti, 20, each running their own social media channel, have built followings that seem to influence a growing number of Zimbabweans abroad considering return or investment. The Power of Social Media Influencers On YouTube and Instagram, they share short videos and posts highlighting opportunities in Zimbabwe. Their popular content ranges from property tours and agricultural tips to market trend analysis. For some in the diaspora, decisions about returning or investing increasingly appear to be shaped less by official narratives and more by social media content offering on-the-ground perspectives of life in Zimbabwe. A Shift in Investment Patterns One of those influenced is Catherine Mutisi, who spent 17 years living in the United Kingdom working as an accountant. During that time, she had already begun investing in Zimbabwe, building two houses, buying a small plot and starting a business. She said her thinking shifted after coming across Birioti's content during construction. Economic Pressure and Unemployment The Zimbabwe National Statistics Agency (Zimstat) reported a 21.8 percent unemployment rate in the third quarter of 2024, based on strict International Labour Organization definitions. Between 76 percent and 80 percent of workers are in the informal sector, relying on subsistence or unregulated employment. Youth unemployment is particularly acute: a 2025 World Bank report estimates it at 76.8 percent. Emigration Pressures Remain Strong Against that backdrop, migration still features heavily in the decisions of young Zimbabweans. Sibanda said she now considers that 'leaving Zimbabwe is in my best interest'. Keeping Ties Alive from Abroad The economic link between Zimbabwe and its diaspora remains strong. According to real estate agents, diaspora buyers now account for a significant share of high-end residential properties sold. In some regions, land prices have risen by 20-30 percent year-on-year, a surge partly attributed to diaspora buyers. Remittances reached $1.7bn in 2023 and continue to rise. In 2025, Zimbabweans abroad sent $2.45bn home, with the UK and South Africa the largest sources, according to government data.

The LeadTwo decades after the original film captivated audiences, The Devil Wears Prada 2 emerges as a timely sequel that captures the dramatic transformation of the fashion and publishing industries in the digital era. The film brings back familiar faces while introducing new challenges that reflect contemporary tensions between luxury and accessibility, tradition and innovation.The Fashion EvolutionThe sequel masterfully portrays how the fashion world has shifted since the mid-2000s. Runway magazine, once the epitome of high-fashion excess, now faces budget constraints, ethical dilemmas about sweatshop labor, and the pressure to adapt to digital metrics and click-driven content. The film highlights the tension between maintaining artistic integrity and chasing online engagement, with characters forced to navigate body positivity initiatives and inclusive language policies that were nonexistent in the original film.The Character ReturnsThe film reunites key characters from the original, with Meryl Streep's Miranda Priestly showing no signs of aging, maintaining her formidable presence in the industry. Anne Hathaway returns as Andy Sachs, now a more seasoned journalist who finds herself back at Runway after being laid off from a traditional publication. Emily Blunt reprises her role as Emily, now the powerful head of Dior who represents the new guard of luxury fashion. The sequel introduces new dynamics, including Andy's lackluster romance with an Australian real estate magnate and Miranda's relationship with a string quartet violinist played by Kenneth Branagh.The Modern Media LandscapeThe sequel effectively satirizes contemporary media challenges, portraying how traditional fashion publications struggle to remain relevant in an era dominated by social media influencers and Gen Z consumers with different values. The film depicts the industry's scramble for digital relevance, with characters forced to confront uncomfortable truths about their complicity in fast fashion and the environmental impact of luxury goods. Miranda's character, in particular, undergoes significant development as she's forced to fly coach and adapt to workplace norms that would have been unthinkable in the original film.The Legacy ContinuesDespite the changed industry landscape, The Devil Wears Prada 2 maintains the spirit of the original while offering fresh commentary on contemporary issues. The film revisits iconic moments from the first movie—Andy's cafeteria conversations with Nigel, fashion emergencies, and high-stakes corporate maneuvers—while updating them for the current media environment. The sequel manages to balance nostalgia with relevance, offering both longtime fans and new viewers an entertaining exploration of how power, fashion, and media have evolved in the twenty years since the original film's release.

The recent video of McDonald's CEO Chris Kempczinski sampling the chain's new 'Big Arch burger' sparked widespread ridicule. This incident highlights a growing trend: CEOs and corporate leaders increasingly seeking to center themselves in the spotlight. This phenomenon, which can be termed 'CEOism,' raises important questions about the motivations behind it and its impact on consumers.Examples of CEOism abound. During the Super Bowl, the founder of Ring featured in the company's ad, only to face backlash for the dystopian undertones of the doorbell technology being promoted. In the sporting world, Fifa president Gianni Infantino has taken to inserting himself into high-profile events, including interrupting the start of the World Cup to give a welcoming address and unveiling the official sticker album.The reasons behind CEOism are complex and multifaceted. On one hand, companies are seeking to be seen as more relatable and approachable, which may explain why CEOs want to center themselves in advertising. On the other hand, the current cultural and political climate appears to have emboldened corporate leaders, who now seem more willing to express their opinions and insert themselves into public discourse.The article's author, Larry Ryan, expresses skepticism about the trend, suggesting that CEOs are mistaking interest in their products with interest in the people themselves. He longs for a time when CEOs focused on financial performance rather than seeking to be in the spotlight.However, some argue that audiences want to hear from the people behind brands and that 'CEOism' can be an effective marketing strategy. The success of podcasts like 'The Diary of a CEO' and social media influencers suggests that people may indeed be interested in hearing from corporate leaders.