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The Rise of AI in Football: Combating Social Media Abuse Fifa will expand the use of AI at the World Cup to reduce the amount of abusive messages that teams and players are exposed to on social media. AI-Powered Moderation: A Game-Changer for Football World football’s governing body introduced a social media protection service after the 2022 World Cup in Qatar and has offered its moderation element for free to all football associations at the 2026 tournament, which starts next Thursday. The Football Association has not confirmed whether it is taking up the offer. The Data Behind the Abuse: A Growing Concern An increasing number of Premier League clubs are using AI to hide racist, homophobic and misogynist content from players on their social media channels. Tottenham, Arsenal, and other clubs have partnered with AI platform Respondology to address abusive comments. Respondology estimates that it has removed 1.5bn hateful impressions from global football and 15m racist and homophobic comments. The Impact on Players' Mental Health The technology filters abusive and offensive comments from 30,000 keywords on the social media channels of teams and players and hides them in under two seconds. This helps protect players' mental health, allowing them to focus on their game without being exposed to abuse. The Future of AI in Football: A Prediction Erik Swain, Respondology’s co-founder and CEO, believes every Premier League club will follow Manchester United's lead in introducing a social media code of conduct in the next 12-24 months. With the World Cup being held in the US, where sports betting is now legal in most states, the use of AI to combat social media abuse is expected to become even more crucial.

The Road to the 2026 World Cup Saudi Arabia has qualified for the 2026 World Cup, but their journey has been marked by significant changes. Hervé Renard was fired as head coach in April and replaced by Georgios Donis, who had to pick his squad without overseeing a game. Donis, a Greek winger formerly of Blackburn, has coached four Saudi Pro League clubs and knows the league and players, which is why he got the job. His first competitive game as head coach will be against Marcelo Bielsa and Uruguay. The Coach's Challenge Donis faces a tough task in preparing his team for the World Cup. The team's previous coach, Hervé Renard, had a successful stint from 2019 to 2023, overseeing a famous win against Argentina at the Qatar World Cup. However, his second spell was underwhelming, and the team scraped through qualification. Star Player: Salem Al-Dawsari Salem Al-Dawsari is Saudi Arabia's star player. The Asian Player of the Year scored the winning goal against Argentina in 2022 and has consistently been one of the stars of Al-Hilal, cutting in from the left to maximum effect. One to Watch: Musab Al-Juwayr Musab Al-Juwayr is 22, but has already made more than 30 appearances for the Green Falcons. More is still expected of the creative midfielder who won the Saudi Pro League’s Most Promising Player award last season for his vision, passing skills and ability to slow things down when others are rushing around. Unsung Hero: Firas Al-Buraikan Firas Al-Buraikan is an important player for Saudi Arabia. Saudi strikers get a bad press, but Al-Buraikan has scored goals when given time and opportunities. He hasn’t quite become the undisputed No 9 for his country that many expected, but never stops working or running. Probable Starting XI The probable starting XI for Saudi Arabia includes: Goalkeeper: Mohammed Al-Owais Defenders: Omar Hawsawi , Ali Al-Bulaihi , Hassan Kadesh , Saud Abdulhamid Midsfielders: Nasser Al-Khateeb , Abdullah Otayf , Salman Al-Faraj Forwards: Salem Al-Dawsari , Firas Al-Buraikan , Moussa Marega What to Expect from Fans at Games Saudi Arabian fans are expected to be well-represented at the World Cup, with ticket sales described as “steady” from fans in the country and with the Saudi community in the United States. There should be a few thousand in Miami, Atlanta and Houston. Relationship with the US/Trump Saudi Arabia has a close relationship with the US, being one of President Trump's favourite countries. However, Saudi Arabian players and staff don't make political statements as a matter of course.

The LeadOnce a symbol of national unity and joy, Iran's World Cup qualification now reflects deep political divisions. The national football team's relationship with the public has transformed amid social unrest and political tensions following the death of Mahsa Amini.The Cultural Significance of Football in IranIranian filmmaker Abbas Kiarostami captured the profound importance of football in Iranian society through his film "Life, and Nothing More..." set during the 1990 World Cup. The film depicted a villager, despite having lost family members in an earthquake, adjusting a television antenna to watch Argentina play Brazil. Kiarostami later wrote about this scene: "This sequence is directly drawn from a similar experience during my trip to the earthquake-stricken region in the early days after the disaster. [The man] had his left arm in a cast, was shirtless, and with his right hand was striking one stone against another at the base of the antenna to secure it. I saw that after that event, what mattered there was life – and then football."The Evolution of National PrideAt one time, football and the World Cup held such importance for Iranians that they symbolized hope for continuing life. Qualifying for the 1998 World Cup – after defeating Australia over two legs – was celebrated for years like a national occasion, with special programs, interviews, and repeated broadcasts of match highlights on national television. Four decades later, football – and specifically the national team – has become one of the most controversial aspects of Iranian life at a critical historical moment; a controversy with roots in politics and Iran's collective memory.The Changing Landscape of CelebrationIran have missed two World Cups since 1998 and each qualification has been accompanied by street celebrations – except the most recent one. While videos of past qualification celebrations are easily found online, there are virtually no videos on social media of festivities marking qualification for this World Cup. A segment of Iranian society began distancing itself from the national team after September 2022, when the death of Mahsa Amini in police custody triggered one of the most intense waves of protests since the Islamic Revolution. These protests became known as the "Woman, Life, Freedom" movement.The Political DivideAt the time, just before the Qatar World Cup, protesters believed national-team players had not taken a clear stance against the suppression of the demonstrations. Even the players' act of solidarity before the first match, against England, standing in silence during the national anthem in memory of those killed in the unrest, did not bring protesters closer to the team. From that point, for some Iranians, the national team became "the regime's team," and this divide has widened.The Economic and Social ContextEconomic pressure, declining purchasing power and the shadow of war (which had not yet happened) contributed to football's importance for Iranians falling to its lowest level in decades. There is a stark contrast to the atmosphere around the 2014 World Cup, when even a 1–0 loss to Argentina in the second group game led to hopeful street celebrations. During the 2018 World Cup the team's matches were shown on the big screens at Azadi Stadium and received a great response.The Future of Iranian FootballNima, 42, who has lived outside Iran for years, says: "Iran's national team has gone from being a team that represented the people during the war with Iraq or the 1998 World Cup, to a team that now promotes the regime. That's why I no longer care what results they get." This sentiment reflects a growing divide between the national team and a significant portion of the Iranian population, suggesting that football's role in Iranian society may continue to evolve in response to political and social changes.

The £24m Gamble at EpsomTwenty months after embarking on a remarkable £24m spending spree on yearlings at Tattersalls' Book 1 sale in Newmarket, football "super-agent" Kia Joorabchian stands at the threshold of potentially the biggest payoff of his career. As the 247th running of the Epsom Derby approaches, Joorabchian will watch two of his high-profile acquisitions, Poker and Ancient Egypt, compete in the premier Classic, with the outcome potentially reshaping his position in the elite world of international horse racing.The Bloodstock Investment BreakdownThe contrasting stories of Joorabchian's two Derby hopefuls illustrate the uncertainties and potential rewards of high-end bloodstock investment. Poker, the most expensive yearling colt ever sold at public auction in Europe, cost 4.3m gns (£4.5m) but has yet to win even a novice event in three attempts, starting as a 200-1 outsider to become the first maiden to win the Derby since 1887.In stark contrast, Ancient Egypt was purchased for 1.1m gns (£1.2m) – approximately a quarter of Poker's price tag – and has already established himself as a serious contender with three wins from four starts. The son of Frankel, out of a full-sister to a Group One-winning mare, represents Joorabchian's more calculated investment, with the Derby being the primary target when the colt was acquired.The Financial Calculus of Racing RoyaltyWhile the total purse for this year's Derby stands at £2m, with approximately half going to the winner's connections, the financial considerations extend far beyond prize money. For Joorabchian, the £24m investment represents an ambitious entry into the exclusive world of international Flat racing, an arena traditionally dominated by individuals with sovereign wealth from Dubai, Qatar, and Saudi Arabia.The true value lies in establishing a virtuous loop between racing success and breeding potential. A Derby-winning son of Frankel would represent an elite stallion prospect, potentially worth many times the original investment through future breeding rights. This strategic approach mirrors the model employed by John Magnier's Coolmore Stud operation, which has dominated European racing for decades.Challenging Establishment in Horse RacingJoorabchian's venture represents a significant shift in the ownership landscape of elite horse racing. For decades, the sport's premier events have been dominated by homebred horses from established operations like Godolphin, Coolmore, and the Aga Khan, as evidenced by last year's Derby where the first nine finishers included multiple homebred champions.Charlie Johnston, Ancient Egypt's trainer, acknowledges the unique position of his high-profile charge: "You try and tell yourself that from the moment they walk through the door, they all get treated the same regardless of price tag or pedigree, but let's say that, as George Orwell would say, all animals are equal but some are more equal than others." The pressure to deliver on such a significant investment is immense, yet Johnston remains focused on the task at hand.The Road to Racing LegacyShould Ancient Egypt triumph at Epsom, it would mark not only a remarkable return on Joorabchian's investment but also a historic achievement for Johnston. The Yorkshire-based trainer would become the first to saddle a Derby winner since 1869, continuing a family legacy built by his record-breaking father, Mark."There would have been time [for another run before the Derby] but I just felt he'd done enough to book his ticket for Epsom," Johnston explains of his decision to bypass additional prep races. With Ancient Egypt's proven pedigree, including connections to six-time Group One-winner Midday, and a developing race record that could complement his breeding potential, the stage is set for what could be a transformative day for both horse and owner in the world of elite horse racing.

The Historic North American World CupWith less than a week to go until the FIFA World Cup 2026 begins, football's most prestigious tournament is set to make history. The monthlong spectacle will be the longest and biggest edition in the tournament's 96-year history, featuring 48 teams competing across 104 matches in 39 days.The First Three-Nation TournamentAll men's World Cup editions between 1930 and 2022 were held in a single host nation, with the exception of 2002 when Japan and South Korea cohosted. This year marks the first time a FIFA World Cup – men's or women's – will be played across three countries: the United States, Mexico and Canada. Sixteen stadiums in 16 cities across North America will host matches, with the 2030 World Cup also spanning three nations: Spain, Portugal and Morocco.Expanded Format and CompetitionThe upcoming World Cup will be the most diverse edition so far, featuring 48 teams. Among those, nations from UEFA (Europe) had the most direct slots (16), followed by CAF (Africa) with nine and AFC (Asia) with eight. More teams mean more matches, and thus the addition of an extra phase. For the first time in World Cup history, teams that make it past the group stage will begin the knockouts with a round of 32 clash. The World Cup winners will have to go through eight games en route to title victory – one more than the seven games Argentina won to lift the World Cup in Qatar four years ago.North American Spectacle: NFL-Style Half-Time ShowThis year's World Cup has a distinctly North American touch. For the first time in history, a football World Cup final will feature a half-time show inspired by the NFL's Super Bowl. Expect fireworks to light up the New York skyline when a pop party kicks off during the July 19 final at MetLife Stadium. K-pop supergroup BTS, Madonna, and Colombian star Shakira will co-headline the programme, while British rock band Coldplay's lead singer Chris Martin will curate the 11-minute half-time show.Design Revolution: The Beautiful KitsThe hype around the World Cup this year first started when the teams' kits dropped in late March. Jerseys by sportswear giant Adidas emerged as the people's favourite, featuring beautiful designs: from the concentric ribbed pattern spreading across Japan's bright blue home kit to the lemon yellow away shirt of Curacao, inspired by the colourful buildings found in the island's capital, Willemstad. Other notable designs include Argentina's black and blue away kit featuring Fileteado folk art style, France's dark blue home kit with a pristine white collar, and South Africa's lush gold and forest green away kit adorned with vertical stripes made up of triangular hand-drawn tile patterns.Fan Experience Evolution: New Pre-Game CeremonyFIFA has announced a new pre-game ceremony that will take place before every World Cup match. All players in the matchday squad – not just the starting 11 – will line up around the centre circle before the national anthems are played. The ceremony, which FIFA said "transforms the stadium into a shared stage", will include extra-large country flag banners and will see players enter the pitch through a dedicated arch closest to the tunnel. This innovation aims to provide "each [fan] with a distinct and engaging perspective, with extra-large country flag banners and on-pitch elements carefully positioned to involve the crowd in an authentic and meaningful way."

Iraq has clinched a historic spot at the 2026 World Cup, becoming the final nation to qualify and ending a 40‑year absence from football’s biggest stage. The Epic Journey to Mexico and Qualification Twenty hours on a bus, a charter plane out of the Middle East, and a one‑off game carrying the expectations of 48 million people defined Iraq’s road to the tournament. After a two‑year, 21‑match qualification marathon, the Lions of Mesopotamia travelled overland to Jordan, endured a 24‑hour flight delay, and finally landed in Monterrey for the inter‑continental playoff against Bolivia. Coach Graham Arnold gave his squad three days to recover before the decisive match, insisting they “don’t use it as an excuse.” The plan worked: a 2‑1 victory, sealed by a corner‑kick goal from 24‑year‑old forward Ali Al‑Hamadi, booked Iraq’s place at the World Cup for the first time since 1986. Numbers Behind Iraq’s Historic Qualification 21 matches played over more than two years 48 million Iraqi fans cheering the campaign Travel itinerary: 20‑hour bus ride → charter plane → 24‑hour flight delay → 3‑day recovery period Playoff result: Iraq 2 – Bolivia 1 First World Cup goal scorer: Ali Al‑Hamadi (on loan at Luton Town) What Iraq’s Return Means for Middle‑East Football The qualification marks a symbolic victory for a nation scarred by decades of conflict, sanctions and political instability. Football has become a “vehicle for happiness” for Iraqis, offering a rare moment of unity and pride. The success also revives the legacy of the 2007 Asian Cup triumph, reminding the region that Iraqi football can still compete on the continental stage. Beyond national morale, the achievement may inspire investment in grassroots programs across the Middle East, encouraging other war‑torn nations to view sport as a pathway to global recognition. Looking Ahead: Iraq’s Group‑of‑Death Challenge and Prospects With only a short preparation window, the squad will train in Spain and face friendlies against Spain and Andorra before heading to the United States. Drawn in a “group of death” with France, Norway (featuring Erling Haaland) and Senegal, Iraq’s path is steep. Arnold’s experience—guiding Australia to the round of 16 at Qatar 2022—provides tactical know‑how, but success will hinge on the team’s “mindset of shocking the world.” Midfielder Aimar Sher, born in Iraq but raised in Sweden, epitomises the blend of diaspora talent and home‑grown determination that could fuel an upset. If the Lions can translate their fighting spirit into disciplined performances, they may not only spoil a party but also rewrite the narrative of Middle‑East football on the world stage.

FIFA has successfully concluded a months-long standoff with India’s Zee Entertainment, securing a broadcast deal for the World Cup in one of the world's most populous nations. The agreement, finalized on Monday, resolves the availability of the tournament in a key market where rights had previously remained unsold.The $60 Million Settlement for India's World Cup RightsThe financial terms of the deal were not disclosed in full, but reports indicate FIFA initially sought around $100 million for the 2026 and 2030 tournaments before slashing its asking price to approximately $60 million. This price adjustment was crucial in unlocking the deal.Package Scope: Zee has acquired rights to 39 FIFA events over an eight-year period extending through 2034.Inclusion of Women's Football: The agreement covers the Women's World Cup in 2027.Stock Reaction: Following the announcement, shares of Zee Entertainment rose by about 7 percent.Time Zones and Viewer Fatigue: The Broadcaster's DilemmaThe primary hurdle in finalizing this deal was the logistical challenge of scheduling matches for Indian viewers. With a 10-12 hour time difference between host cities and South Asia, the viewing experience has historically been difficult.Only 14 out of the total 104 World Cup games are scheduled to begin before midnight for Indian audiences. The final, set to be played in New Jersey on July 19 at 19:00 GMT (12:30am local time in India), exemplifies this challenge. This contrasts sharply with previous tournaments, where 98.4 percent of matches in 2018 and 82.5 percent in Qatar started before midnight.Market Dominance: Zee vs. JioStarSecuring this deal provides Zee with a toehold in India's highly competitive sports broadcast landscape. The market is currently dominated by the Reliance-Disney joint venture, JioStar, which holds rights to major properties including the Indian Premier League (IPL) and the English Premier League.While Zee has now entered the fray, the financial commitment of $60 million highlights the diminishing appetite among traditional broadcasters for marquee sporting events that do not align with prime viewing hours.The Shift Toward Digital MonetizationMarket analysts suggest that the traditional television medium is struggling in India. Karan Taurani, executive vice president at Elara Capital, noted that when it comes to high-value sports, digital platforms are the primary drivers of monetization.“Only a small fraction of people who watch the Indian Premier League will watch the FIFA World Cup,” Taurani explained, adding that an even smaller fraction tune in past midnight. This trend indicates that future sports rights deals in India will likely favor platforms with strong digital capabilities over traditional linear TV networks.

The Final Bow for Football's GreatestThe FIFA World Cup 2026 could be the final act for some of football's finest talents. Although some of this tournament's players will set a men's football record by appearing in their sixth World Cup, age is catching up, and other players have struggled with injuries.Cristiano Ronaldo - Portugal's Ageless WonderAlthough fitness has been one of Ronaldo's biggest strengths during his illustrious career, at 41, the Portugal forward knows his playing days are numbered. Numbers have always been on the former Manchester United and Real Madrid forward's side, though, and he fired in 30 in 37 matches for Al-Nassr this season, while his tally for Portugal currently sits at 143 goals.The second-oldest player at this year's tournament, only behind Scotland's 43-year-old Craig Gordon, Ronaldo heads to his record sixth World Cup, well aware it could be his final chance to lift the coveted golden trophy: the only one missing from his glittering cabinet.Lionel Messi - Argentina's Final ChapterLike Ronaldo, Messi is also off to his record sixth finals appearance, one where he will lead Argentina's defense of the title they won in Qatar four years ago. Argentina's all-time leading scorer and appearance holder, Messi, has struggled with injury in the build-up to the tournament, raising doubts about whether he will feature in each game and if his body can keep up with the gruelling demands of an expanded World Cup.The eight-time Ballon d'Or winner's impact and talent, however, are such that, even at 38, he remains the heartbeat of the football-crazy South American nation.Luka Modric - Croatia's Midfield MaestroAfter playing a key role in Croatia's run to the 2018 final and a third-place finish in 2022, Modric is ready for his fifth and final appearance at the World Cup. As the 40-year-old heads to the tournament after undergoing cheekbone surgery, the veteran knows the team still relies heavily on him for his playmaking prowess.The ageing midfielder, also the Balkan nation's captain, still enjoys a hero's status within a side that has often defied expectations on the global stage. Enjoy his magic in midfield before he bows out.Neymar Jr - Brazil's Comeback KingAt 34, Brazil's all-time leading scorer Neymar is much younger than Messi or Ronaldo, but unlike the two greats of the game, his place in the national team is not guaranteed. Neymar's comeback in the Brazil squad after a two-and-a-half-year hiatus electrified football fandom, and only time will tell whether it was a gamble or a tactical masterclass by coach Carlo Ancelotti.With a history of fitness issues, a series of injuries and mounting age (he would be 38 by the 2030 World Cup), what looks more certain is that this could be Neymar's fourth and final act at the tournament.Manuel Neuer - Germany's Goalkeeping LegendSuch is the "aura" of Neuer, as coach Julian Nagelsmann said last month, that the 40-year-old came out of retirement to be named Germany's first-choice goalkeeper for the 2026 World Cup. Back in the squad after nearly two years, fans will have a final chance to see him at the World Cup.Widely regarded as one of the greatest goalkeepers, Neuer has played at four World Cups, most notably having a key role in Germany's 2014 World Cup triumph on Brazilian soil.Mohamed Salah - Egypt's African StarArguably Africa's greatest player of all time, Salah became a global superstar on the back of his success at Liverpool, where he won nine trophies. At 33, and no longer at the peak of his powers, this could be the forward's second, and possibly final, World Cup.An underwhelming season and his subsequent departure from Liverpool may have tempered expectations. Yet Egyptians continue to place their faith in their beloved number 10, hoping he can inspire the nation and help deliver something it has never experienced before: the joy of celebrating a World Cup victory.Kevin de Bruyne - Belgium's Playmaking EngineA big part of Belgium's "golden generation" between 2014 and 2022, playmaker De Bruyne continues to flourish in his duties for club and country. Age, however, is starting to catch up with the playmaker, who turns 35 later this month.The Napoli midfielder's performance is central to Belgium's odds of a deep run at the 2026 World Cup, and he will be eager to drive them to a memorable finish in what will be his fourth and presumably final appearance at the tournament.Virgil van Dijk - Netherlands' Defensive LeaderExperienced centre-back van Dijk is not quite the force he was a few years ago, when he won the Champions League and Premier League in back-to-back seasons with Liverpool. The Netherlands captain turns 35 next month, and the Dutch could move on with a younger defensive core by the time the 2030 edition comes around.After reaching the 2022 World Cup quarterfinals and Euro 2024 semifinals, van Dijk will hope to take the team one step further in what will be his third finals.Sadio Mane - Senegal's Inspirational CaptainWidely regarded as one of the world's best wingers, Mane heads to the World Cup seeking to make up for the disappointing leg injury that denied him a shot at Qatar 2022. At 34, the Senegal international is far from the peak of his career, which saw him enjoy trophy-laden spells at Liverpool and Bayern Munich.Despite his mounting age, Mane remains the team's source of inspiration and creativity, and he was an integral part of the side that beat Morocco in the Africa Cup of Nations final – only for the result to be overturned due to Senegal's mid-game protest.Mane will feature in his third, and likely final, World Cup, given that the Teranga Lion has said the last AFCON was his last, although the coaching team have said they have not given up on changing his mind.Guillermo Ochoa - Mexico's Record-Setting GoalkeeperPart of an esteemed group which includes Messi and Ronaldo, Ochoa is also set to play at a record sixth World Cup. The goalkeeper, who will turn 41 next month, had not been part of the national squad in recent years, but was picked for the tournament, which is being co-hosted by his country, Mexico.Known for being a formidable figure in Mexico's previous World Cup campaigns, Ochoa will retire at the end of the team's run at the tournament.The FIFA World Cup begins on June 11. You can follow the action on Al Jazeera's dedicated World Cup 2026 page with all the latest news, match build-up and live text commentary, and keep up to date with group standings, real-time match results and schedules.

The Lead The 2026 World Cup is approaching, and the race for the Golden Boot is heating up. Several top players have a chance to lift the award, but only a few are considered favourites. Contenders for the Golden Boot Kylian Mbappe, Harry Kane, and James Rodriguez are all looking to bag the top goal-scorer prize for a second time. Here’s a look at the top contenders: Harry Kane – England Previous World Cup appearances: 2 (won Golden Boot at Russia 2018) 2025-2026 club scoring stats: Bayern Munich, 61 goals in 51 matches England scoring total: 78 goals in 112 matches Harry Kane’s goal-scoring resume is undeniable: World Cup 2018 Golden Boot winner with six goals, Euro 2024 Golden Boot cowinner and a three-time Premier League Golden Boot winner. Kylian Mbappe – France Previous World Cup appearances: 2 (won Golden Boot at Qatar 2022) 2025-2026 club scoring stats: Real Madrid, 42 goals in 44 matches France scoring total: 56 goals in 96 matches Mbappe’s heroics in the 2022 World Cup final weren’t enough to secure victory for France against Argentina, but his hat-trick at Lusail Stadium took his goal-scoring tally to eight for the tournament. Cristiano Ronaldo – Portugal Previous World Cup appearances: 5 2025-2026 club scoring stats: Al-Nassr, 30 goals in 37 matches Portugal scoring total: 143 goals in 226 matches At 41 years old, it would be a remarkable achievement if Ronaldo were to top the scoring charts at this World Cup, but this is a player who can never be written off. Lionel Messi – Argentina Previous World Cup appearances: 5 (winner in 2022) 2025-2026 club scoring stats: Inter Miami, 13 goals in 16 matches Argentina scoring total: 116 goals in 198 matches As one of the greatest players of all time, Messi has assembled a glittering array of trophies throughout an illustrious career. But a World Cup Golden Boot is one title that is missing from his cabinet. Outside Chances for the Golden Boot Other players who could make a surprise impact include Erling Haaland, Vinicius Jr, and Mikel Oyarzabal.