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The Rise of Cringe Culture In a TikTok video, Katie Whitney, a 25-year-old with 2.5 million followers, addresses Cynthia Erivo in a way that is described as 'toe-curling' or 'cringe' to watch. This type of content is part of what is known online as CringeTok, a subsection of the internet that deals in content designed to make your toes curl. The Psychology of Cringe Cringe has been identified by some working in mental health as a relatively new form of shame. According to Roger Giner-Sorolla, a professor of social psychology at the University of Kent, cringe is a slang term for the feeling of 'vicarious shame'. This places a person who has done something embarrassing or even morally shameful 'under the dim regard of other people'. Mark Beal, a professor of communications at Rutgers University, describes cringe as 'feeling awkward, feeling embarrassed, feeling uncool'. A key aspect of cringe is a lack of self-awareness. The Impact on Gen Z According to a Yahoo/YouGov poll, the fear of coming across as cringe has stopped more than half of Gen Z from expressing themselves freely online, and 55% of those surveyed said it had stopped them from opening up emotionally. This fear is affecting not only online behavior but also offline interactions, with some people feeling hesitant to participate in activities or express themselves for fear of being ridiculed. The Future of Cringe Culture So can Gen Z get over the fear of cringe? According to Giner-Sorolla, the way to survive is to 'narrow your focus ... have a reference group of people you can be authentic with, and even if other people think your authenticity is cringe, at least you've got your people.' Having connections, having friends, having people you can relate to and share with, is good for the brain. However, not everyone benefits from an audience.

The Enduring Magic of Baseball Baseball's relationship with superstitions and curses stretches back to its earliest days, with the infamous Curse of the Billy Goat being just one example. When Chicago bar owner William Sianis was denied entry to the 1945 World Series with his pet goat Murphy, he allegedly cursed the team, which then went 71 years without winning another championship. This story, along with countless other rituals and beliefs, forms the foundation of baseball's unique relationship with the magical and supernatural. A New Book Explores Baseball's Mystical Side Author, journalist, and New York Mets fan Addy Baird has chronicled baseball's rich tradition of superstitions in her new book, "The Magical Game: The Spirit and History of Baseball's Superstitions, Rituals, and Curses." Baird became fascinated with baseball's magical elements while cheering for the Mets, finding herself becoming increasingly superstitious as the team had successful stretches. "I changed the way I acted, things I did, wore, watched, said, ate," she admits, trying to influence the team's performance through her own rituals. Legendary Superstitions and Rituals The book documents numerous baseball superstitions throughout history. Turn-of-the-century managers like Connie Mack and John McGraw relied on human mascots to bring their teams good luck. Wade Boggs famously ate chicken before every game during his career in the 1980s and 1990s. More recently, a Seattle Mariners fan believes that holding a pair of slippers somehow negatively affected his team's performance, while a Tampa Bay Rays fan plays Middle Earth music during difficult innings despite having no interest in Lord of the Rings. Even in softball, superstitions persist—this week it was revealed that a top college player eats ladybugs in the dugout for good luck. The Psychology Behind Baseball's Magic When asked what makes baseball particularly prone to magical thinking, Baird identifies several factors: the presence of luck, the game's unique structure, and its repetitive nature. "Basically, when a sport has fewer instances of scoring, luck is a bigger factor," she explains. Baseball's structure is also distinctive as "one of the only games we play, and the only major North American sport, where the defense has the ball," creating an uncertain environment. The repetitive nature of the game—with batters facing dozens of pitches over a 162-game season—further compounds the uncertainty, creating what Baird calls "a perfect environment for magic to thrive." Baseball's Mythological Foundations Baird connects baseball's structure to ancient mythological patterns, noting that MLB's official historian John Thorn observed that "the form of the game itself mirrors that of the Odyssey." The nine innings represent the hero's journey: starting at home, facing potential failure, and embarking on a journey with the goal of returning home. "The story of this myth is embedded in the game itself. Magic is in its very structure," Baird concludes. This connection helps explain why baseball has developed such rich traditions and superstitions throughout its history. Evolution of Baseball's Magic The book also examines how recent changes to baseball, including sabermetrics and new rules like the pitch clock, might affect the game's magical elements. Initially, Baird believed these changes were killing baseball's magic, but her research revealed a long tradition of people claiming "baseball is dying" since the 1860s. She now believes "the game should evolve, an unchanging thing is a dead thing." Interestingly, she finds that sabermetrics actually "help us to see what makes [baseball] unique, what makes it special, what makes players exceptionally good... Those numbers reveal to us the magic." Baseball's Appeal Beyond the Field Through her research, Baird not only completed a manuscript but also discovered a new career path. In addition to her journalism work, she has become a practicing astrologer. "It was one of my really interesting side quests," she says. "I do readings for people, reading charts." Whether you're a baseball enthusiast or someone interested in magic and ritual, "The Magical Game" offers something for everyone. As Baird explains, "it's a book for people who love baseball, also for those who do not care about baseball at all" and "for the people who love magic, looking at it through a lens they may never have considered before."

A New Vision for Global ProsperityIn our increasingly dystopian world, the World Justice Report offers a utopian antidote by outlining how to build a prosperous, equitable world within safe planetary boundaries. This ambitious plan from the modern eco-socialist left presents a comprehensive vision for the future that could see the majority of people working less and earning more by the end of the century while keeping temperatures down and avoiding much of the current destruction of nature.The Core Principles of the Justice ReportThe report incorporates important concepts of "sufficiency" and "planetary habitability," addressing the fundamental question of how to reduce the material impact of economic activity—a topic long ignored by the traditional left. By widening the definition of prosperity and emphasizing "sufficiency," the report demonstrates that quality of life is more valuable than quantity of material goods, echoing ancient philosophies of a "golden mean" and Bhutan's concept of "gross national happiness."Challenging Economic OrthodoxyThomas Piketty, one of the coordinators of the report, argues that the ambition of the mega-rich has become unrealistic and undesirable. "Their new dream is to cover the entire planet with data centres," Piketty states, "This is their economic project for the world. But everybody can see that this is just going to increase the material footprint of our economy, that this is going to make global warming even worse."The Alternative to Techno-ExtractivismThe report stands in stark contrast to the far-right techno-extractivist vision currently being championed by the US president and his supporters in Silicon Valley, who are putting artificial intelligence ahead of renewable technology. In the quest for "energy dominance," the US is using tariffs and military power to widen markets for oil, gas and coal—a strategy that drives the world toward catastrophic levels of global heating and inequality.Bridging the Climate Science GapThe report fills a significant hole that has existed since the inception of the global climate science infrastructure in the 1990s. Robert Watson, a former chair of the UN Intergovernmental Panel on Climate Change, noted that if he could go back in time, he would have added more social scientists to the climate discussion. The "pure scientists" from physics and chemistry initially believed data alone would persuade governments to act, but later wished they had taken more account of social dynamics, economics, politics and psychology.Overcoming the Green Growth IllusionThe report challenges what Piketty calls the "illusion of classless ecology" or the "green growth illusion" that everything will be solved by producing more without worrying about distribution, sufficiency, or structural transformation. This illusion, he argues, has made green policy unpopular for many lower and middle-income voters by ignoring the social dimensions of climate action.The Path to Cultural Transformation"Sufficiency does not mean degrowth," explains Cornelia Mohren, Environmental Coordinator of the World Inequality Lab. "It is about less working hours, a different composition of consumption, and more health and education." The authors emphasize that they don't want to force people to change their lifestyles but rather initiate a cultural shift in how society perceives the good life.A Future Forged in CrisisPiketty acknowledges that crises are inevitable but argues it's important to initiate debates now so that alternatives are already in people's minds and will become more palatable in the future. "People need to get accustomed to the fact that big change will happen in any case," he states. "We are not in a situation where things can just continue as they are forever." The report remains open for suggestions and revisions, inviting global participation in shaping this alternative vision for our shared future.

Podcast Overview: Heatstroke, Sports Washing and VAR PsychologyGuardian’s latest Science Podcast episode dives into three critical issues shaping the 2026 World Cup: player health risks from heatstroke, the growing practice of sports washing, and the psychological impact of VAR decisions.Core Topics DiscussedHeatstroke: How extreme temperatures affect player performance and safety protocols.Sports Washing: Examination of nations using the tournament to improve international image.VAR Psychology: Insights into how referees’ video‑assistance decisions influence player mindset.Why These Issues Matter for the TournamentUnderstanding these factors is essential for governing bodies, teams, and fans as they navigate competitive integrity, health standards, and ethical considerations.Future Outlook and Continuing ConversationThe Guardian invites listeners to follow upcoming episodes that will track how these themes evolve throughout the World Cup.

The Tobacco Industry's Strategic Pivot to the Grocery AisleA comprehensive new investigation published in the American Journal of Public Health (AJPH) has exposed how titans of the tobacco industry seamlessly transitioned their controversial business practices into the food sector. After acquiring major food brands in the late 20th century, companies like RJ Reynolds and Philip Morris utilized the exact same playbook used to sell cigarettes to engineer and market ultra-processed foods (UPFs). This strategic crossover fundamentally altered the global food landscape, prioritizing consumer addiction over nutritional value.Engineering Addiction: From Nicotine to Hedonic FoodsAccording to Tera Fazzino, a psychology professor and addiction researcher at the University of Kansas, an analysis of over 100 previously secret industry documents proved that tobacco executives replicated their international tobacco strategies to build their food businesses. The primary focus was on optimizing product formulations to create a rapid, fleeting sense of reward.Maximizing Hedonic Impact: Formulations of carbohydrates and fats were optimized for rapid delivery to the brain's reward centers.Portion Manipulation: The introduction of king-sized food items directly mirrored the strategy behind king-sized cigarettes.Illusion of Health: The development of light and reduced-fat UPFs was borrowed directly from the tobacco industry's creation of light cigarettes, designed specifically to retain health-conscious customers who might otherwise quit.Targeting Children: Following Philip Morris's acquisition of Kraft in 1988, the company launched Lunchables. Laura Schmidt, a health policy professor at UC San Francisco, noted that product designers used psychological research to target children's underlying drives for independence, autonomy, and play.The Cognitive and Cardiovascular Toll of UPFsThe health ramifications of applying addiction-driven frameworks to everyday foods are now becoming undeniably clear. During the AJPH press briefing, Cindy Leung, a public health nutrition professor at Harvard, highlighted the severe cognitive risks associated with high UPF consumption. Because clinical trials on long-term nutrition are often impractical, experts rely on robust observational studies that are considered biologically plausible.The data reveals that individuals with diets high in UPFs face:A 58% higher risk of developing dementia.A 46% higher risk of developing mild cognitive impairment.An overall 47% higher risk of experiencing either of these cognitive decline outcomes.Furthermore, UPFs are heavily linked to a rise in cardiovascular diseases and certain cancers, drawing a grim parallel to the historical public health battles fought against the tobacco industry.Political Movements and Flawed Agricultural SubsidiesThe growing outrage over UPFs has fueled political movements like Make America Healthy Again (Maha). While experts like nutritionist Marion Nestle applaud the movement for shifting the blame away from a lack of personal willpower and onto the food industry, they warn that current policy directions are actively exacerbating the crisis.Instead of redirecting government corn subsidies toward whole fruits and vegetables, current policies continue to prop up the production of high fructose corn syrup, a cornerstone ingredient in UPFs. Additionally, efforts by the Trump administration to reduce enrollments in the Supplemental Nutrition Assistance Program (Snap) threaten to limit public access to affordable whole foods, pushing lower-income populations further toward cheap, ultra-processed alternatives.The Looming Regulatory Reckoning for Food ManufacturersAs the scientific evidence linking UPFs to severe health crises mounts, the food industry is facing a landscape increasingly reminiscent of the 1990s tobacco lawsuits. With Philip Morris having rebranded as Altria, and Kraft merging with Heinz to form Kraft-Heinz, these corporate giants may soon face intense regulatory scrutiny. As public awareness shifts from personal diet choices to systemic industry manipulation, we can expect a surge in legislative demands for transparent formulation practices, stricter marketing limits on child-targeted foods, and a fundamental overhaul of agricultural subsidies.

The Harsh Reality of Penalty Shootouts The greatest lie ever told about penalty shootouts is that they are a lottery. This is a recognisable and trainable footballing skill, a test not just of ball-striking and placement but research, psychology, mettle under pressure. Arsenal's Unfortunate Loss Were Arsenal unlucky in Budapest, then? Once we sieve out the righteous rage and endless counterfactuals, the minor quibbles over major refereeing calls, Arsenal probably got what they deserved. To lose on penalties after making the defending champions sweat and fluster for 120 minutes is undoubtedly harsh. The Data Analysis Arsenal's style of football is geared explicitly towards narrowing the range of realistic outcomes, and then catching the breaks that remain. The team's tactics and gameplan largely brought them to this point. Arsenal's recruitment in the last few windows has put a premium on bolstering the back line, adding depth, bringing up the overall level of the squad rather than signing the electrifying X-factor players who can win a big game with a moment of brilliance. The Impact Analysis The gulf in resources is obviously a factor here, but so too the gulf in priorities. Clubs who can rely on the largesse of a state have much fatter margins for error. An expensive misstep on the scale of the Neymar/Messi/Mbappé fiasco would derail most clubs for a decade. Paris, on the other hand, can simply shrug it off and go again. The Prediction Future generations may marvel at Arsenal's fortune in reaching a Champions League final by beating Bayer Leverkusen, Sporting Lisbon and Atlético Madrid. Will the circumstances really be any more favourable for them next time? The window of opportunity at the very highest level is vanishingly small, contingent on luck as well as skill, and has no guarantees of coming again.

The Power of Group Emotions The article delves into the concept of emotional contagion in groups, where individuals experience and express emotions more intensely than they would alone. This phenomenon was first observed by Gustave Le Bon, who noted that crowds have a psychology of their own, greater than the sum of its individual parts. The Science Behind Anger Contagion Research has confirmed that anger is highly contagious, more so than sadness. This is due to the way our brains process emotions in group settings, where the collective release of adrenaline and other hormones creates a feedback loop of emotional intensity. Historical Examples The Paris Commune of 1871, where Parisians from all walks of life were lost in the mass psychology of the crowd, leading to brutal violence. The "Battle of Seattle" in 1999, where anti-globalization protesters clashed with police, resulting in widespread anger and violence. The Role of Anonymity and Online Platforms The article highlights how anonymity and online platforms can amplify emotional contagion, allowing individuals to express anger and other negative emotions without restraint. This can lead to a sense of empowerment and belonging within the group, but also perpetuates a cycle of angertainment. The Importance of Collective Emotions While emotional contagion can have negative consequences, it also has positive evolutionary implications. Collective emotions enable cohesion and coordinated action, making society possible. Émile Durkheim's concept of "collective effervescence" describes the intense, shared emotional energy that binds individuals together and reinforces group identity. The Future of Emotional Contagion As we continue to navigate the complexities of group emotions, it is essential to recognize the power of emotional contagion and its implications for our individual and collective well-being. By understanding the science behind anger contagion, we can work towards creating more positive and constructive group dynamics.

The Zen Attitude of North London: Fans Prioritize History Over GloryThe streets of Holloway, usually bustling with daily life, fell into a tense silence on Saturday afternoon, only to erupt in celebration moments later as Arsenal walked onto the pitch for the Champions League final. However, the defining narrative of the evening was not the result on the field, but the psychological state of the supporters. Unlike previous generations burdened by the weight of near-misses, this cohort of Gooners approached the match with a 'zen' attitude, expressing contentment regardless of the outcome.Atmosphere in Holloway: A City in Celebration ModeThe atmosphere around the Emirates stadium was electric, with pubs like the Victoria Tavern at full capacity and local businesses adapting to the occasion. A creative touch on the Holloway Road saw an Argos sign modified to read 'Ar-senal,' symbolizing the community's embrace of the team. The mood was one of collective pride rather than desperate anxiety. Kai Havertz gave the team a dream start with a goal just five minutes in, but the fans remained calm, understanding that the season's narrative had already been rewritten.Scene: North London streets quiet until Arsenal walked onto the pitch.Support: Fans traveled from Paris, Ghana, and across the UK to celebrate.Signage: Local businesses adapted to the event, including the Argos sign modification.Historical Context: The Weight of a 22-Year DroughtThe 'zen' attitude stems from the resolution of a 22-year wait for the Premier League title. For fans like Lucy, a 30-year supporter, the achievement of winning the league was the pinnacle of the season. The loss in the shootout to Paris Saint-Germain (PSG) was viewed as a secondary disappointment to the historic league win. This perspective highlights a significant shift in fan psychology, where the tangible reward of a league title outweighs the intangible glory of a European cup.Cultural Shift: The Rise of a Mature FanbaseThe resilience displayed by fans like Jack Devonport and Issac from Ghana illustrates a maturation of the Arsenal fanbase. Having witnessed past heartbreaks, including cup finals and heavy defeats, the current generation views the season as a complete success. The ability to be 'happy either way' suggests a psychological fortitude that allows the club to move forward without the crippling fear of failure that has haunted the club in previous decades.Future Outlook: Building on a Foundation of ResilienceArsenal's ability to secure the league title despite a challenging season sets a strong foundation for future ambitions. The fanbase's acceptance of the Champions League final result, coupled with the joy of the league win, indicates a sustainable model for club success. As the club looks to build on this season, the psychological barrier of 'almost' has been broken, paving the way for a new era of competitive stability.

The Evolution of Enrichment: From Blood Lollies to Misting SystemsAs global temperatures rise, zoos are increasingly turning to innovative behavioral enrichment to ensure animal welfare. The Zoological Society of London (ZSL) has introduced a unique dietary intervention for big cats: frozen blood-based ice blocks, often spiced or containing edible treats. This approach not only provides a cooling mechanism but also encourages natural investigative and hunting behaviors.While lions and Sumatran tigers receive the blood lollies, other species employ a variety of biological and environmental tactics. Chester Zoo experts note that miniature wallabies use evaporative cooling by licking their wrists, while aardvarks and African crested porcupines retreat underground. Meanwhile, rhinos and capybaras submerge themselves in mud wallows to regulate body temperature.Operational Data: A Spectrum of Cooling StrategiesZoological management relies on a diverse portfolio of cooling solutions tailored to specific species' physiological needs. The following breakdown illustrates the range of interventions currently employed:Big Cats: Frozen blood ice lollies to stimulate hunting instincts and lower body heat.Humboldt Penguins: Utilization of heat-escape bills and bare facial patches, supplemented by misting systems and fans.Primates: Special fruit and vegetable ice lollies for chimpanzees, bears, and red pandas.Ungulates: Refreshing showers and mud wallows for greater one-horned rhinos.Apes: Sugar-free fruit tea ice blocks for gorillas.Shifting the Paradigm of Zoo ManagementThe core philosophy driving these interventions is the principle of choice. Angela Ryan, ZSL’s head of zoological operations, emphasizes that the goal is not to over-intervene but to provide a range of options. “Some will head straight for pools or shaded spots, while others really enjoy things like misting or frozen treats,” she stated.This approach highlights a significant shift in modern zoo management. It moves away from rigid environmental controls toward a model that respects the animals' ability to self-regulate, provided they are given the tools to do so. The integration of misting systems, specialized pools, and dietary enrichment demonstrates a sophisticated understanding of animal physiology and psychology.Preparing for a Warmer Climate: The Future of Wildlife ConservationAs climate patterns become more unpredictable, the reliance on environmental enrichment will likely increase. The current strategies at ZSL and Chester Zoo serve as a blueprint for the future of wildlife conservation. We can expect to see a continued investment in climate-resilient habitats, including advanced misting technologies and more sophisticated enrichment diets designed to withstand heatwaves. The focus will remain on creating environments where animals can thrive naturally, regardless of external weather conditions.