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The Digital Bully in Every PocketFor First Nations people across Australia, social media has become a constant source of racial abuse and stereotyping. Recent weeks have seen a flood of racist content targeting Aboriginal and Torres Strait Islander communities, with a particularly harmful video showing a white woman mocking Indigenous culture going viral. This content isn't just offensive—it's taking a serious toll on mental health, with many describing it as 'carrying a bully in your pocket' at all times.The Rising Tide of Online RacismThe recent video featuring Lisa Jane Spencer, who portrays herself as 'Aunty Lisa' while wearing inappropriate Indigenous symbols and making references to petrol sniffing, has sparked widespread condemnation. Though Spencer defended it as 'satirical comedy,' First Nations communities see it as racism disguised as humor. This incident is not isolated—it's part of a growing pattern of online racism that's amplified by social media algorithms designed to promote divisive content.The problem has reached such proportions that a federal parliamentary inquiry into racism, hate and violence directed at Aboriginal and Torres Strait Islander peoples received more than 420 submissions. Many describe an increasingly toxic online environment where harmful stereotypes about Indigenous people are not only prevalent but actively promoted by platform algorithms.Mental Health ConsequencesThe psychological impact of this constant exposure to racism is profound. Content creators like Sam Bennell, who shares Noongar culture and language, have noticed a distinct change in comments when they post more cultural content. 'All the racists started commenting,' Bennell reports, noting that the negativity has taken such a toll on his mental health that he's reduced his posting activity.Support groups like Townsville-based Helping Our Mob Everywhere (HOME) document rising offensive content targeting First Nations organizations, groups and individuals including elders. As co-founder Irene Leard explains, 'These narratives create real-world harm, intimidation, threats and community division.' The cumulative effect is a persistent stress that affects daily life and wellbeing.The Algorithmic AmplificationWhat makes this problem particularly challenging is how social media platforms actively promote divisive content. Content creators like Jordan Hindmarsh-Keevil (known as Your Online Brother) have noticed that their cultural content is being pushed to wider audiences that include those with racist views. 'Facebook seems to be pushing my content to racists for some reason, which I don't get,' Bennell observed.The Australian Human Rights Commission has recommended the government introduce a 'digital duty of care' requiring social media companies to 'identify, assess and mitigate foreseeable risks arising from recommender systems and monetisation practices that incentivise the amplification and normalisation of racist narratives.' This would hold platforms accountable for how their algorithms promote harmful content.Calls for AccountabilityCurrently, social media platforms face limited consequences for allowing racist content to proliferate. While Meta eventually removed Spencer's video for breaching community standards on 'hateful conduct' after nine days, many feel this response is inadequate. 'I thought anything racist [said on social media], anything tech related is to be banned and put down, but Facebook and all the other platforms just seem to let them go,' said Carl Lymburner of HOME.The parliamentary inquiry represents a significant step toward addressing these issues, with submissions calling for stronger regulatory frameworks, better reporting mechanisms, and greater transparency from social media companies about how their algorithms work and why certain content is promoted.The Path ForwardAddressing online racism against First Nations people will require a multi-faceted approach. This includes stronger regulations holding social media platforms accountable, better education about the impact of racist content, and increased support for those affected. As Hindmarsh-Keevil points out, videos like Spencer's 'directly affects the mental health and wellbeing of First Nations people' and require more than just removal—they demand systemic change.The growing awareness of this issue suggests that momentum is building for meaningful action. With over 400 submissions to the parliamentary inquiry and increasing public awareness of how algorithms amplify harmful content, there's hope that the digital space can become safer for First Nations communities to share their culture and stories without fear of abuse.