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The Birth of a Modern Classic The one-woman play Iphigenia in Splott was first performed in 2015. Eleven years on, Gary Owen's reworking of Greek tragedy, transplanted to working-class Splott in Cardiff, has earned its place as a modern classic. It reimagines the mythological heroine Iphigenia as Effie, a young woman filling her days drinking vodka out of a mug in her dressing gown. The play is about poverty and social inequality, closures and cuts, services scraped to the bone by austerity. The Data Behind the Drama First performed in 2015 Translated into French and Spanish Welsh-language film adaptation titled 'Effi o Blaenau' The Impact of Austerity The play's writer, Gary Owen, says that expectations were not high for Iphigenia in Splott on opening night at the Sherman theatre in Cardiff in 2015: "They only put it on for two and a half weeks and they were quite worried about whether it would sell the tickets." When he wrote the play, in 2014, he was living in Splott in the thick of the austerity era. "We were being told that we all had to take these cuts because we were all in it together." The Shift to Screen The idea for a Welsh-language film came from the producer Branwen Cennard at S4C, the free-to-air television channel for Welsh speakers. Making the film in Welsh with subtitles was non-negotiable, she says: "I wouldn’t have entertained any other way." The film is directed by Marc Evans, who co-wrote the script with Owen, changing the location from Cardiff to Blaenau Ffestiniog, a former slate-mining town in north-west Wales. The Future of Welsh-Language Cinema The film's star, Leisa Gwenllian, grew up down the road from Blaenau Ffestiniog. "I don’t think I’d quite realised how Welsh my area is until I moved out. We’d go months without speaking English at all, except on the phone. You can go to my local McDonald’s and order in Welsh. It’s quite a bubble." The success of 'Effi o Blaenau' could pave the way for more Welsh-language films and help to promote the language and culture.