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The Rise of AI in Football: Combating Social Media Abuse Fifa will expand the use of AI at the World Cup to reduce the amount of abusive messages that teams and players are exposed to on social media. AI-Powered Moderation: A Game-Changer for Football World football’s governing body introduced a social media protection service after the 2022 World Cup in Qatar and has offered its moderation element for free to all football associations at the 2026 tournament, which starts next Thursday. The Football Association has not confirmed whether it is taking up the offer. The Data Behind the Abuse: A Growing Concern An increasing number of Premier League clubs are using AI to hide racist, homophobic and misogynist content from players on their social media channels. Tottenham, Arsenal, and other clubs have partnered with AI platform Respondology to address abusive comments. Respondology estimates that it has removed 1.5bn hateful impressions from global football and 15m racist and homophobic comments. The Impact on Players' Mental Health The technology filters abusive and offensive comments from 30,000 keywords on the social media channels of teams and players and hides them in under two seconds. This helps protect players' mental health, allowing them to focus on their game without being exposed to abuse. The Future of AI in Football: A Prediction Erik Swain, Respondology’s co-founder and CEO, believes every Premier League club will follow Manchester United's lead in introducing a social media code of conduct in the next 12-24 months. With the World Cup being held in the US, where sports betting is now legal in most states, the use of AI to combat social media abuse is expected to become even more crucial.

Clarke's Contract Extension: A Calculated Risk or Strategic Masterstroke? The summit of Scottish football provides a wonderful environment for those who value long-term career stops. Neil Doncaster, chief executive of the Scottish Professional Football League, arrived at the then Scottish Premier League in 2009. Ian Maxwell, bizarrely headhunted from relegation-bound Partick Thistle, has been the Scottish Football Association's chief executive since 2018. Scot Gemmill's tenure as the nation's under-21 manager has lasted a decade despite underwhelming results. Glass half full or half empty; either this is a domain that delivers admirable continuity or one in which no one makes sufficient progress to appeal to those in bigger ponds. The Extension and Its Timing Amidst Controversy Against this backdrop, Steve Clarke's four-year extension as Scotland manager is really no surprise. "It's pretty staggering for anyone to say that giving him a new contract is a gamble," said Maxwell. The Scottish FA's president, Mike Mulraney, delivered standard bluster when assessing the deal. "I don't need other people to vindicate my decision," insisted Mulraney. Maxwell and Mulraney lauded Clarke before Scotland toiled at Euro 2024. All three were nowhere to be seen, with no explanations offered, as a footballing nation recoiled with anger at the manner of the team's tournament exit. The Scottish FA has never given the sense of being anything other than beholden to Clarke, or that it is the manager himself who determines his own future. Despite sentiment to the contrary, affording Clarke fresh terms immediately before the World Cup was a bold – and dangerous – call. It at least leaves the impression that finals performance does not matter when, in this one, it absolutely does. The rush to disregard that obvious fact is curious. If Clarke's qualification record was sufficient to earn him a new contract, it should have been actioned immediately after the extraordinary victory over Denmark that secured a World Cup berth. Instead, the topic disappeared until Clarke made plain before March's friendlies that he was uncomfortable with his contractual position. Scotland's Tournament Record Under Clarke The 62-year-old had earlier seemed content to leave after the World Cup until a change of heart that will, in theory, take his reign to 11 years. Cynics may suggest Clarke and his paymasters deduced it will be far more difficult for Scotland not to qualify for Euro 2028 – for which they are a host nation – than to feature in the event. The manager has doubled his salary by way of bonus each time Scotland exited a qualifying phase. Clarke has been a superb Scotland manager. He has massively enhanced standards and attitudes. Three tournament qualifications in four attempts have arrived in different ways, which point towards a multi-dimensional coach. In the past two years Clarke has been more hands-on than ever on the training ground with players responding exceptionally well. Scotland's World Cup Hopes and Managerial Strategy Scotland's World Cup, their bid to make history, essentially boils down to their opening Group C game. Comprehensive victory against Haiti would almost certainly be enough to seal a knockout berth for the first time. Anything else and the situation will feel immediately grim, with Morocco and Brazil lying in wait. Haiti turned heads with a 4-0 dismissal of New Zealand on Wednesday. Still, they are ranked outside the world's top 80 national teams, with their World Cup absence since 1974 making Scotland's 28-year wait appear brief. There will be no excuse for Scotland, armed with five-star facilities, a small army of staff and a playing contingent for whom this World Cup arrives in a career sweet spot, not seizing this moment. Scotland are a decent team rather than an excellent one and the next step on their World Cup journey comes with Saturday evening's warm-up against Bolivia in New Jersey. That night against Denmark was highly rare in that it dipped into the spectacular. Other sides of the same ilk – Australia, the USA, Denmark and Algeria – have progressed from groups in recent World Cup finals. It is apt for the Tartan Army to celebrate their return to this environment but that should not overshadow a serious competitive goal, to show they have learned from shortcomings in 2021 and 2024. What's Next for Scottish Football Post-World Cup? Clarke shot a glance towards the future by involving Tyler Fletcher in his World Cup squad. The Manchester United midfielder has a far higher ceiling than those he edged out for a seat on the plane. Lennon Miller will feel hard done by but the Udinese midfielder, once lauded in Scotland's top flight, can appear one-paced in elite company. Fletcher is precisely the player Scotland can build a future team around. This was an astute Clarke move. So, too, was penning his latest contract; no wonder Scotland's manager looks in high spirits. Whenever he does leave, the challenge will be to fund a coach who Scotland's squad hold in similar esteem. That successor is not readily identifiable, which gives the Scottish FA a slight pass when it comes to sticking to who they know. The narrow-minded obsession with a Scot in the dugout limits their options. Berti Vogts was a long time ago. It would have been judicious for the Scottish FA to wait and see how the World Cup plays out. The standing of managers is a movable feast, rather that one based on guarantees because of prior achievement. If there is trauma, those Scottish FA officials will be in an invidious position. It leaves the rest wonder why on earth they flirted with such needless risk.

Manchester United’s chief executive Omar Berrada told the Inside Carrington podcast that the club would "like him to stay" regarding captain Bruno Fernandes, yet stopped short of guaranteeing his future beyond the 2026‑27 season.Berrada Signals Uncertainty Over Bruno Fernandes’ FutureFernandes, the Football Writers’ Footballer of the Year with a record‑breaking 21 Premier League assists, has sent mixed signals. In November he said he felt "hurt" by the club and considered leaving, but in March he reaffirmed his ambition to win the Premier League. Berrada emphasized Fernandes’ leadership off the pitch and his alignment with United’s values, while acknowledging the contract expires next summer with an optional 12‑month extension.Financial Context: Redundancies, £35m Ederson Deal and Contract TimelineRedundancy programme earlier this year cut roughly 450 staff positions, a cost Berrada admitted was "very high" but now shows "fruit" in recent financial results.United have agreed a £35 million fee with Atalanta for Brazilian midfielder Éderson, signalling continued investment despite tighter budgets.Fernandes’ current deal runs out in summer 2026, with a club‑option for an additional year.Potential Ripple Effects on United’s Transfer Strategy and Squad BalanceBerrada outlined a “clear plan” that avoids market or agent pressure, aiming to replicate last summer’s template of blending experience and youth. The uncertainty around Fernandes could influence:Whether United pursue a high‑profile replacement or promote internal talent.Budget allocation, given the £35 m outlay for Éderson and the need to respect the club’s financial discipline.Team dynamics, as Fernandes is praised for mentoring younger signings.What Next? Scenarios for Fernandes and United’s Summer PlansAnalysts see three likely outcomes:Renewal: United meet Fernandes’ terms, retaining the captain and building around his play‑making.Departure: Fernandes leaves on a free or for a modest fee, prompting United to accelerate the recruitment of midfield reinforcements.Staggered Exit: A short‑term extension is agreed, allowing United to plan a phased transition while maintaining squad stability.Regardless of the path, United’s emphasis on fiscal prudence and a balanced squad suggests any decision will be weighed against long‑term competitiveness in the Premier League.

The Final Bow for Football's GreatestThe FIFA World Cup 2026 could be the final act for some of football's finest talents. Although some of this tournament's players will set a men's football record by appearing in their sixth World Cup, age is catching up, and other players have struggled with injuries.Cristiano Ronaldo - Portugal's Ageless WonderAlthough fitness has been one of Ronaldo's biggest strengths during his illustrious career, at 41, the Portugal forward knows his playing days are numbered. Numbers have always been on the former Manchester United and Real Madrid forward's side, though, and he fired in 30 in 37 matches for Al-Nassr this season, while his tally for Portugal currently sits at 143 goals.The second-oldest player at this year's tournament, only behind Scotland's 43-year-old Craig Gordon, Ronaldo heads to his record sixth World Cup, well aware it could be his final chance to lift the coveted golden trophy: the only one missing from his glittering cabinet.Lionel Messi - Argentina's Final ChapterLike Ronaldo, Messi is also off to his record sixth finals appearance, one where he will lead Argentina's defense of the title they won in Qatar four years ago. Argentina's all-time leading scorer and appearance holder, Messi, has struggled with injury in the build-up to the tournament, raising doubts about whether he will feature in each game and if his body can keep up with the gruelling demands of an expanded World Cup.The eight-time Ballon d'Or winner's impact and talent, however, are such that, even at 38, he remains the heartbeat of the football-crazy South American nation.Luka Modric - Croatia's Midfield MaestroAfter playing a key role in Croatia's run to the 2018 final and a third-place finish in 2022, Modric is ready for his fifth and final appearance at the World Cup. As the 40-year-old heads to the tournament after undergoing cheekbone surgery, the veteran knows the team still relies heavily on him for his playmaking prowess.The ageing midfielder, also the Balkan nation's captain, still enjoys a hero's status within a side that has often defied expectations on the global stage. Enjoy his magic in midfield before he bows out.Neymar Jr - Brazil's Comeback KingAt 34, Brazil's all-time leading scorer Neymar is much younger than Messi or Ronaldo, but unlike the two greats of the game, his place in the national team is not guaranteed. Neymar's comeback in the Brazil squad after a two-and-a-half-year hiatus electrified football fandom, and only time will tell whether it was a gamble or a tactical masterclass by coach Carlo Ancelotti.With a history of fitness issues, a series of injuries and mounting age (he would be 38 by the 2030 World Cup), what looks more certain is that this could be Neymar's fourth and final act at the tournament.Manuel Neuer - Germany's Goalkeeping LegendSuch is the "aura" of Neuer, as coach Julian Nagelsmann said last month, that the 40-year-old came out of retirement to be named Germany's first-choice goalkeeper for the 2026 World Cup. Back in the squad after nearly two years, fans will have a final chance to see him at the World Cup.Widely regarded as one of the greatest goalkeepers, Neuer has played at four World Cups, most notably having a key role in Germany's 2014 World Cup triumph on Brazilian soil.Mohamed Salah - Egypt's African StarArguably Africa's greatest player of all time, Salah became a global superstar on the back of his success at Liverpool, where he won nine trophies. At 33, and no longer at the peak of his powers, this could be the forward's second, and possibly final, World Cup.An underwhelming season and his subsequent departure from Liverpool may have tempered expectations. Yet Egyptians continue to place their faith in their beloved number 10, hoping he can inspire the nation and help deliver something it has never experienced before: the joy of celebrating a World Cup victory.Kevin de Bruyne - Belgium's Playmaking EngineA big part of Belgium's "golden generation" between 2014 and 2022, playmaker De Bruyne continues to flourish in his duties for club and country. Age, however, is starting to catch up with the playmaker, who turns 35 later this month.The Napoli midfielder's performance is central to Belgium's odds of a deep run at the 2026 World Cup, and he will be eager to drive them to a memorable finish in what will be his fourth and presumably final appearance at the tournament.Virgil van Dijk - Netherlands' Defensive LeaderExperienced centre-back van Dijk is not quite the force he was a few years ago, when he won the Champions League and Premier League in back-to-back seasons with Liverpool. The Netherlands captain turns 35 next month, and the Dutch could move on with a younger defensive core by the time the 2030 edition comes around.After reaching the 2022 World Cup quarterfinals and Euro 2024 semifinals, van Dijk will hope to take the team one step further in what will be his third finals.Sadio Mane - Senegal's Inspirational CaptainWidely regarded as one of the world's best wingers, Mane heads to the World Cup seeking to make up for the disappointing leg injury that denied him a shot at Qatar 2022. At 34, the Senegal international is far from the peak of his career, which saw him enjoy trophy-laden spells at Liverpool and Bayern Munich.Despite his mounting age, Mane remains the team's source of inspiration and creativity, and he was an integral part of the side that beat Morocco in the Africa Cup of Nations final – only for the result to be overturned due to Senegal's mid-game protest.Mane will feature in his third, and likely final, World Cup, given that the Teranga Lion has said the last AFCON was his last, although the coaching team have said they have not given up on changing his mind.Guillermo Ochoa - Mexico's Record-Setting GoalkeeperPart of an esteemed group which includes Messi and Ronaldo, Ochoa is also set to play at a record sixth World Cup. The goalkeeper, who will turn 41 next month, had not been part of the national squad in recent years, but was picked for the tournament, which is being co-hosted by his country, Mexico.Known for being a formidable figure in Mexico's previous World Cup campaigns, Ochoa will retire at the end of the team's run at the tournament.The FIFA World Cup begins on June 11. You can follow the action on Al Jazeera's dedicated World Cup 2026 page with all the latest news, match build-up and live text commentary, and keep up to date with group standings, real-time match results and schedules.

The LeadTunisia is preparing for the 2026 World Cup with a fresh approach, having qualified without conceding a single goal in 10 matches. The North African nation has undergone significant changes, with new leadership and a focus on rebuilding around young talent as they prepare to face Sweden, Japan, and Netherlands in Group F.Coaching Transition and Tactical ShiftTunisia's qualification campaign was marked by instability, with three different coaches leading the team: Jalel Kadri, Montasser Louhichi, and Sami Trabelsi. The current manager, Sabri Lamouchi, took charge after Tunisia's elimination from the Africa Cup of Nations in January. Lamouchi's appointment carries special significance as he came close to representing Tunisia in 1993 but ultimately chose France, a painful memory for supporters. Since taking charge, Lamouchi has emphasized rebuilding around young players and has limited the squad to just three goalkeepers, addressing a controversy that arose when Tunisia took four to Qatar in 2022.Key Players and New FacesThe team's transformation is evident in its personnel. Hannibal Mejbri has emerged as the face of this national team, wearing the iconic No. 10 shirt previously held by Wahbi Khazri. After struggling to establish himself at Manchester United, the midfielder has flourished at Burnley and is now the first name on the teamsheet. Another rising star is 22-year-old attacking midfielder Ismaël Gharbi, developed at Paris Saint-Germain and now on loan at Augsburg. Despite limited playing time at his club, Lamouchi's faith in him has earned him a place in the World Cup squad.Tactical Approaches and FormationLamouchi has experimented with different formations during his tenure, using a 4-3-3 system against Haiti and a 4-2-3-1 against Canada. The flexibility in approach suggests he will adapt his tactics based on opponents at the World Cup. The team's defensive strength during qualification—conceding no goals—indicates a solid foundation regardless of the specific formation chosen for each match.Group Stage ChallengesTunisia faces a challenging Group F that includes Sweden, Japan, and Netherlands. Their fixtures will see them play in Monterrey against Sweden (June 14) and Japan (June 20), before concluding in Kansas City against the Netherlands (June 25). The geographical spread of venues presents logistical challenges for both the team and supporters traveling from North Africa.Fan Expectations and SupportTunisian fans are expected to provide passionate support despite the significant cost of traveling to the United States and Mexico. The supporters have developed a reputation for being enthusiastic ambassadors for their country, with no history of violence at recent tournaments. Their presence will be crucial in creating a home-away-from-home atmosphere for the team during their matches.Future ProspectsWhile Lamouchi has not set specific World Cup objectives in his contract, targets for the next Africa Cup of Nations have been clearly defined. The focus on youth development suggests Tunisia is building for sustained success beyond 2026, with the current squad representing a transition between generations. The blend of experienced leadership and emerging talent positions the team to potentially exceed expectations on the world stage.

The Lead: Mourinho's Potential Return to Santiago BernabéuFlorentino Pérez, the current Real Madrid president, has confirmed that José Mourinho will return to manage the Spanish giants if Pérez wins the club's presidential election on Sunday. The announcement was made through Pérez's social media channels with a short video featuring Mourinho simply saying: "Yes!"The Campaign Strategy: A Bold Move for PérezPérez, who is facing renewable energy entrepreneur Enrique Riquelme in the club's first contested election for 20 years, delivered the campaign announcement with the slogan "So MOUch history to be made." This not-so-subtle nod to the Portuguese coach comes after Pérez called elections following a disappointing domestic season and European exits.The Performance Analysis: Madrid's Trophy DroughtThe move for Mourinho follows a challenging campaign in which Barcelona secured back-to-back league titles. Real Madrid, 15-time Champions League winners, have also exited Europe's top club competition at the quarter-final stage in the last two seasons. This absence of major silverware has prompted Pérez to seek a change in leadership.The Impact Analysis: A Shift in La Liga Power DynamicsWhile pundits argue that modern football has moved beyond Mourinho's pragmatic style, Pérez appears to see him as the manager to restore discipline and edge to a squad featuring stars like Kylian Mbappé, Vinícius Júnior, and Jude Bellingham. Meanwhile, Pérez's opponent Riquelme has countered by promising to sign Manchester City midfielder Rodri as his first move, with Manchester City striker Erling Haaland also in his sights.The Prediction: Mourinho's Second Coming at MadridIf elected, Mourinho would return to the club where he guided them to a record La Liga points tally in 2012. Since leaving Chelsea, Mourinho's trophy haul has been more modest, including the League Cup and Europa League with Manchester United, and leading Roma to the Conference League title. His potential return could signal a new era for Real Madrid as they look to reclaim domestic and European dominance.

The Return of Mourinho? Jose Mourinho will return to manage Real Madrid if Florentino Perez wins the club's presidential election on Sunday. Perez made the announcement on his social media channels with a short video featuring Mourinho simply saying 'Yes!' Perez's Campaign Announcement The clip followed the slogan 'So MOUch history to be made', a nod to the Portuguese coach who guided Real to a record La Liga points tally in 2012. Mourinho last lifted a league title with Chelsea in 2015. The Data Analysis Mourinho's managerial road has taken him to Tottenham Hotspur, Fenerbahce, Benfica, Manchester United, and AS Roma. He won the League Cup and Europa League with Manchester United, and led AS Roma to the third-tier Conference League title. The Impact Analysis Perez's announcement comes after a disappointing domestic campaign for Real Madrid, who secured back-to-back league titles by Barcelona. The absence of major silverware prompted Perez to call elections. The Prediction Should Perez win the election, Mourinho would return to the club 13 years after his departure in 2013. During his tenure, he won one La Liga title, a Copa del Rey, and a Spanish Super Cup.

The Return of Joy in Women's FootballIn an era where football has become increasingly serious and analytical, the World Sevens Football tournament offered a refreshing reminder of the sport's primary purpose: fun. For three sun-kissed afternoons by the Thames, this end-of-season seven-a-side women's football tournament provided the perfect antidote to the depressingly serious elements of the modern game, focusing on goals, laughter, and entertainment rather than VAR controversies or financial fair play regulations.The World Sevens Tournament: A Celebration of FootballThe third edition of World Sevens Football, featuring eight English teams, culminated in an 11-goal thriller final won by Chelsea. The tournament format allowed flair players such as Manchester United's Melvine Malard and Jess Park to thrive, showcasing their stepovers and lethal finishing. Chelsea's Aggie-Beever-Jones emerged as the top scorer with eight goals, demonstrating her clinical finishing ability against defenders. Teams also embraced the entertainment aspect with meticulously prepared walk-on routines, ranging from the hilarious to the bizarre. Everton's players pretended to give birth, Chelsea manager Sonia Bompastor was carried onto the pitch by her players, and Manchester United's head coach Marc Skinner made an entrance in a dressing gown. Even the referees participated in the festivities with their own walkout routine.Financial Impact and Fan EngagementThe tournament delivered significant financial benefits to women's football, with $500,000 (£372,000) awarded to the winners. This injection of capital is particularly valuable for a sport that often struggles for funding. Fan engagement was equally impressive, with a sold-out crowd of 3,000 attending Saturday's final. One clip on Dazn's Instagram featuring Beever-Jones's amusing walk-on garnered over 11 million views, demonstrating the tournament's ability to expand the reach of women's football beyond traditional audiences. Jennifer Mackesy, a co-founder of World Sevens Football, expressed her delight with the fan response: "The response from fans in London has blown us away."Challenging Conventions in Women's FootballThe tournament's entertainment-focused approach sparked debate within the women's football community. Some observers, perhaps mistaking the event for the World Cup final, expressed annoyance on social media about players not acting in a "serious" manner. One X user wrote: "Organisers of this have genuinely set them back years." Another commented: "Unfortunately, women's football won't ever be taken seriously." Even respected figures in the women's game were critical, with former Everton women's manager Andy Spence responding to a viral video of Everton's players acting out a mock funeral by writing: "What is going on? The Women's game has made such progress but these 'tournaments' and the narrative around them are threatening the integrity & hard work people have put in to make the Women's game be accepted by a wider audience. Please stop. Embarrassing."The Future of Entertainment in Women's FootballDespite the criticisms, the World Sevens Football tournament demonstrated several crucial benefits for women's football. It broadened teams' reach through social media exposure, brought much-needed investment into the sport, and attracted new fans. The tournament also provided light relief to players after a gruelling season, allowing them to express themselves in football's "purest form." While the event is not without its challenges—inequitable facilities for different teams and injuries to players like West Ham's Tuva Hansen and Manchester United's Phallon Tullis-Joyce—the engagement from broadcast partners Sky Sports and Dazn suggests this format has a bright future. As women's football continues to grow, events like the World Sevens may play an important role in diversifying the sport's appeal and finding new ways to engage audiences while maintaining the competitive spirit that makes football compelling.

The Lead The next chapter of Marcus Rashford's dysfunctional relationship with Manchester United may involve a long summer waiting to discover where he plays next season. A state of limbo for a forward expected to start England's World Cup opener against Croatia on 17 June in Dallas is an unusual predicament. Barcelona's Title Clinching Performance Yet this is the latest juncture in a period of career uncertainty that began when the former head coach Ruben Amorim excluded Rashford from his first-team plans. That was in December 2024, loans at Aston Villa and Barcelona followed, and Rashford is still looking to put down roots, perhaps in Catalonia, something he may well have expected to transpire after scoring a free-kick against Real Madrid that proved pivotal in Barcelona's La Liga-clinching victory earlier this month. Financial Complications in Potential Transfer Having enjoyed a generally successful spell under Hansi Flick last season, Rashford's stated preference would be to sign permanently for Barcelona. "I am not a magician but if I was, I would stay," he said after scoring against Real on 10 May. "We will see." The problem is Barça's interest in the 28-year-old is opaque. Anthony Gordon's £69m arrival from Newcastle last week confuses the picture further given he, too, is a left-sided attacker. And if Barcelona want Rashford at all it seems it would again only be on a temporary basis. United, meanwhile, would insist on a £26m permanent fee as they attempt to make money on a player reared in their academy before his contract expires in May 2028. Behind the Transfer Saga The answer to why the price is low for a footballer in his peak years offers a clue to the whole saga: behind the sum is Rashford's £17.5m a-year salary, or the total £35m left to pay on his current terms. United want to offload the cost of the high wage. If Rashford is loaned again, the recruiting club will have to cover all or most of the cost. A permanent transfer will, too, surely feature a raise. As things stand, Barcelona do not appear minded to make any move for Rashford permanent. Potential Destinations Beyond Barcelona What are Rashford's other options? With the caveat of never saying never, there seems no way back for him at United, despite Amorim's departure and the appointment of Michael Carrick as his permanent successor. The lad from Wythenshawe remains firmly persona non grata for Sir Jim Ratcliffe, United's minority owner and controller of football policy, as well as for his senior management team: Jason Wilcox, the director of football, and Omar Berrada, the chief executive. When Rashford's loan move to Villa ended last summer, his aim was to join a Champions League-qualified club but not one in London. If this position has changed, Arsenal may be a potential destination. Mikel Arteta would surely categorise Rashford as an upgrade on Leandro Trossard and Gabriel Martinelli as a left-sided attacking option for the Premier League champions. Rashford's ability to operate at No 9 would also offer a further permutation there, alongside Kai Havertz and Viktor Gyökeres. The same holds at Liverpool, where Cody Gakpo is Liverpool's only senior left-sided option and whose output last season was, at best, middling. If they came calling, would Rashford's disaffection with United prove searing enough for him to ignore tribal loyalties and move to Anfield? Villa, too, may be a desirable destination – Rashford lit up Unai Emery's side when there, especially in the Champions League – while another move abroad also remains a possibility. Paris Saint-Germain have been admirers, albeit it feels unlikely the two-time Champions League winners would move for Rashford given they have the world-class Khvicha Kvaratskhelia operating on the left-hand side of their attack. At Bayern Munich, meanwhile, Luis Díaz is established in the position and at Real Madrid there is Vinícius Júnior. World Cup as Career Turning Point Rashford's next destination is likely to become clearer when the transfer window opens on 15 June but maybe only slowly due to the complexities of his situation, the different agendas of different parties and the World Cup, which should be Rashford's prime focus. United could stymie any deal not deemed desirable to them. But Rashford could also refuse any move he does not want. Assessing this fraught dynamic is a cast of admirers who may well want to add a player who helped Barcelona retain the La Liga title but wonder if they can actually afford him. Rashford remains an enigma. A return of eight goals and nine assists in La Liga last season was a relatively modest return and may explain Barcelona's caution regarding a permanent deal for him. This may change. Imagine, for instance, an England World Cup campaign lit up by Rashford. In this scenario, a £26m fee plus a high-end salary may seem cut-price.