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The Birth of a Movement A social media post by 13-year-old Malaika Meena, playing in Chelsea's academy, sparked a movement that has collected over 1,000 items of football kit for schoolchildren in Tanzania. The Power of Resource Allocation Meena, now a 23-year-old established WSL2 player, says it's all about 'resource allocation' and giving equal opportunities for everyone to enjoy football, regardless of their background or income. A Family Tradition Grows Meena's parents were born in Tanzania, and she visits family there regularly. Her family has always made charitable donations of football boots and kit to schoolchildren in Tanzania. Meena's successful career has raised the profile of the operation, with over 1,000 items collected in the past month alone. The Impact on Tanzania Tanzania is listed as the 29th-poorest country in the world, and the women's national team ranks 121st in Fifa's rankings. However, schoolchildren in the country are passionate about football. A Brighter Future Meena plans to expand her donation drive, create an Instagram page, and explore fundraising opportunities to provide school equipment and educational resources.