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Ferrari launched the Luce, its first fully electric vehicle, priced at €550,000 and capable of 0‑100 km/h in 2.5 seconds. The debut, attended by Italy’s president and the pope, triggered an 8 % plunge in the company’s share price and a wave of criticism over its radical design and four‑door layout.The Luce Unveiled: Ferrari’s First Fully Electric Super‑SedanThe Luce, pronounced “loo‑chey”, features an electric motor on each wheel, a skateboard chassis and a five‑seat saloon body – a stark departure from Ferrari’s traditional two‑door sports cars. Design was led by former Apple chief design officer Jony Ive in partnership with Marc Newson, delivering a minimalist aesthetic that many observers compare to the mass‑market Nissan Leaf.Price: €550,000 (£476,000)0‑100 km/h: 2.5 secondsFour doors, five seatsMotors: one per wheelShare‑price Shock: 8% Drop Signals Investor ConcernFollowing the launch, Ferrari’s share price fell 8 %, reflecting investor unease about the brand’s move away from its heritage‑focused, high‑performance niche. The steep price tag and limited production volume raise questions about the model’s contribution to revenue growth.Design Controversy and Cultural Backlash in ItalyCritics, including former Ferrari chief Luca di Montezemolo and transport minister Matteo Salvini, slammed the Luce’s pastel‑blue styling and its departure from iconic Ferrari cues. Social‑media outrage linked the design to “reactionary” opposition to EVs, echoing past backlash against Jaguar’s electric rebrand.What Lies Ahead for Ferrari’s EV Strategy?CEO Benedetto Vigna has described the Luce as intentionally “polarising” and aims to attract ultra‑wealthy buyers beyond the core enthusiast base. Success will depend on whether the brand can translate the novelty into sustained demand while preserving its heritage image.

The Unveiling of Ferrari's First Electric Car For passionate enthusiasts, Ferraris are not merely cars but works of art. The emotion stirred by their classic red curves is, they say, akin to standing before a Michelangelo sculpture, while the sound of the engine revving evokes a sensation comparable to listening to the music of Giuseppe Verdi or Giacomo Puccini. The Design of the Luce EV The Italian carmaker's first fully electric car, the Luce EV, unveiled this week, left many fans aghast. "I don't dispute the fact that it's electric – that's a generational step that needs to be taken," said Fabio Barone, the president of the Italy-based Passione Rossa Ferrari owners' club. "But the design was a total shock – it has shaken the very foundations of our legendary Ferrari." The Market Reaction The initial financial market reaction suggested investors had a clear view: Ferrari stock plunged 8.4% in Milan trading on Tuesday and US-listed shares fell 5.3%. On Thursday the share price staged something of a recovery, regaining 3.5%. The Impact on Ferrari's Brand The backlash "may not matter for the investment case" for Ferrari. Most analysts suggest it will produce fewer than 1,000 of the cars, so "Ferrari only needs to capture a small number of open-minded wealthy buyers". The Future of Ferrari's Electric Cars Ferrari's chief executive, Benedetto Vigna, said the car was garnering interest from potential buyers. During an event in Modena, Vigna dismissed the critics, telling reporters that people were writing to say they liked the Luce and were placing orders.