Economy
May 26, 2026
Next's CEO Lord Wolfson has sounded the alarm over a dramatic decline in UK entry-level jobs, with …
The Crisis in Youth EmploymentThe boss of Next, Lord Wolfson, has issued a stark warning about a "dramatic fall" in entry-level jobs across the UK, highlighting how this trend is driving up youth unemployment. The clothing and homeware retailer, where Wolfson has been chief executive since 2001, typically received 10 applications for every job in its shops in 2024, but that number has now surged to 19."That doubling of applicants for shop jobs is indicative of just how big the crisis is in youth unemployment at the moment," Wolfson told the BBC. His comments come as a government-commissioned report is expected to find that Labour has failed to tackle the soaring number of people not in education, employment or training (Neet), with almost a million young people in this category.Changing Retail Landscape and Employment PracticesThe retail industry is undergoing significant transformation, with Next increasingly adopting automation and other technologies such as self-scanning lockers for customer returns, reducing the need for staff on tills. This technological shift is part of a broader trend where entry-level roles are most vulnerable to the advent of artificial intelligence.Wolfson specifically pointed to the upcoming ban on zero-hours contracts, included in the government's Employment Rights Act, as a factor that will make hiring more difficult. "While I am in favour of eliminating zero-hours contracts in most sectors, the new rules are tricky for retail, because the risk is you then have to contract for those hours forever," he explained.More than a million people in the UK are currently working on a zero-hours contract basis, spanning hospitality, warehouses, and even the NHS. The new legislation will require employers to offer guaranteed hours to casual workers, a change Wolfson suggests will make it "much harder" for Next to offer more flexible hours to its staff.Economic Pressures on Businesses and Young WorkersWolfson, who received a record pay package of more than £7m last year and could be paid up to £9.27m this year, called on the government to reverse the rise in national insurance contributions (NICs) employers have to pay, alongside minimum wage increases. These cost pressures, he argued, have led Next to reduce staffing levels in individual stores while its online business continues to thrive."Traditionally, young people often get their first week experience at a shop stacking shelves or serving drink and food in a restaurant, cafe or pub," Wolfson noted. "Because of the cost increases, we have fewer staff in individual shops."A Treasury spokesperson countered: "Cutting wages for the lowest paid during a time of global uncertainty is not the answer. Increasing the national minimum wage boosts pay for over 200,000 young workers, and employer NICs are lower when hiring under‑21s."Industry Transformation and Labor Market ChallengesThe retail sector's evolution reflects broader changes in the UK labor market. Alice Martin, head of research at the Work Foundation at Lancaster University, emphasized that "young people are entering one of the toughest labour markets in years, facing intense competition for a shrinking number of entry-level jobs."Retail and other sectors are changing rapidly, with more online sales and fewer staff needed on the shop floor. This transformation has contributed to a sharp fall in vacancies, leaving many young people facing repeated rejection as they try to enter the workforce."A difficult labour market is no excuse for undermining pay or job security," Martin added. "The ban on exploitative zero-hour contracts is long overdue. One in five workers in the UK is in severely insecure work, without predictable pay or basic protections."Future Outlook for Youth EmploymentWolfson suggested that ultimately, the best way to improve the jobs market is through economic growth. "Youth unemployment is really a symptom of wider problems with employment in the economy, and of course, if you've got fewer jobs, the people who suffer most are the people with the least experience and that is the youngest," he explained.The government's upcoming "system reset" to address the Neet crisis will likely need to address multiple factors simultaneously, including the changing nature of work, technological displacement of entry-level positions, and the need for better pathways for young people into sustainable employment.As Next continues to invest in its online operations while reducing physical store staffing, the company's experience may serve as a microcosm of broader economic shifts that will require innovative solutions to ensure young people can successfully transition into the workforce.