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The Launch of Ferrari's First Electric Vehicle Ferrari's share price has dropped after it revealed a long-awaited first electric vehicle, with a minimalist look created by the former Apple design chief Jony Ive that departs from the Italian manufacturer's petrol sportscars. Ferrari Luce: Design and Specifications The Luce, starting at $640,000 (£477,000), has a range of 329 miles (530km) thanks to its battery capacity of 122 kilowatt hours, the company said, with four motors that can accelerate from 0 to 100km/h in 2.5 seconds, with a top speed of more than 310km/h (193mph). Market Reaction and Investor Sentiment The launch was hotly anticipated, given the world's most valuable sportscar maker's totemic status among car and Formula One racing fans. However, the Luce's saloon-like design immediately proved divisive, with some analysts questioning whether it lived up to Ferrari's sportscar heritage. Ferrari's share price dropped by as much as 8% in morning trading on Tuesday in Milan, before recovering to a 6% decline. The carmaker, which produces all its cars in Maranello, northern Italy, was valued at €56bn (£48bn) before the launch. The Impact of Jony Ive's Design The Luce was developed in partnership with LoveFrom, the studio founded by Ive after his long career at Apple, during which he led the design of products including the iPhone, MacBook and Apple Watch. Others said they believed it diverged too far from the blueprint that has made Ferrari one of the most profitable carmakers in the world. The Luce looks like a “mix between a Honda Accord EV and Tesla 3”, wrote Pierre-Olivier Essig, the head of research at AIR Capital, in a note for clients reported by Bloomberg. Ferrari's Future Plans Ferrari, founded in 1939, said the car's design was “simplified and rationalised in service of the driving experience”, and emphasised that was creating an “entirely new Ferrari”. The company last year scaled back its ambitions to shift from petrol to electric. It is aiming to have a 2030 lineup of 40% internal combustion engine models, 40% hybrids and 20% fully-electric.

Ferrari launched the Luce, its first fully electric vehicle, priced at €550,000 and capable of 0‑100 km/h in 2.5 seconds. The debut, attended by Italy’s president and the pope, triggered an 8 % plunge in the company’s share price and a wave of criticism over its radical design and four‑door layout.The Luce Unveiled: Ferrari’s First Fully Electric Super‑SedanThe Luce, pronounced “loo‑chey”, features an electric motor on each wheel, a skateboard chassis and a five‑seat saloon body – a stark departure from Ferrari’s traditional two‑door sports cars. Design was led by former Apple chief design officer Jony Ive in partnership with Marc Newson, delivering a minimalist aesthetic that many observers compare to the mass‑market Nissan Leaf.Price: €550,000 (£476,000)0‑100 km/h: 2.5 secondsFour doors, five seatsMotors: one per wheelShare‑price Shock: 8% Drop Signals Investor ConcernFollowing the launch, Ferrari’s share price fell 8 %, reflecting investor unease about the brand’s move away from its heritage‑focused, high‑performance niche. The steep price tag and limited production volume raise questions about the model’s contribution to revenue growth.Design Controversy and Cultural Backlash in ItalyCritics, including former Ferrari chief Luca di Montezemolo and transport minister Matteo Salvini, slammed the Luce’s pastel‑blue styling and its departure from iconic Ferrari cues. Social‑media outrage linked the design to “reactionary” opposition to EVs, echoing past backlash against Jaguar’s electric rebrand.What Lies Ahead for Ferrari’s EV Strategy?CEO Benedetto Vigna has described the Luce as intentionally “polarising” and aims to attract ultra‑wealthy buyers beyond the core enthusiast base. Success will depend on whether the brand can translate the novelty into sustained demand while preserving its heritage image.

OpenAI has engaged external counsel to assess a breach‑of‑contract claim against Apple over a lackluster ChatGPT integration that was expected to drive billions in new subscriptions. The move, reported by Bloomberg, comes as the AI firm navigates ongoing litigation with Elon Musk and growing tension with its biggest backer, Microsoft. OpenAI’s Frustration with Apple’s ChatGPT Integration The partnership, announced at Apple’s WWDC in June 2024, embedded ChatGPT into Siri and the iPhone’s Visual Intelligence feature, allowing users to snap photos and query the model. OpenAI executives say the feature was buried in the UI, hard to discover, and far below projected revenue, prompting the company to consider a formal breach notice. Financial Stakes and Missed Revenue Projections Industry watchers had anticipated the tie‑up could funnel billions of dollars in subscriptions to OpenAI and secure premium placement on one of the world’s most‑used mobile platforms. Instead, Bloomberg notes that actual earnings are “nowhere close” to expectations. By contrast, Apple’s recent AI partnership with Google commands roughly $1 billion a year, and the European Commission fined Apple €1.8 billion in March 2024 for App Store practices, underscoring the high financial stakes of platform deals. What Apple’s Partner Policies Mean for the Ecosystem The dispute adds to a long list of strained relationships Apple has had with partners—from Google Maps’ removal in 2012 to Adobe’s Flash ban in 2010 and Spotify’s App Store grievances that led to the EU fine. Apple’s control over its ecosystem means third‑party developers are effectively guests, and any perceived overreach—such as OpenAI’s hardware ambitions led by former Apple design chief Jony Ive—can trigger pushback. Possible Legal Paths and Future Scenarios OpenAI’s counsel may issue a breach‑of‑contract notice without filing a full lawsuit, likely waiting until the Musk trial concludes. If litigation proceeds, outcomes could include renegotiated revenue shares, mandated UI prominence for AI features, or broader industry pressure on Apple to adopt more partner‑friendly policies. Conversely, a settlement could preserve the integration while granting OpenAI clearer performance metrics.