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James Noyes, an early advocate of affordability checks for gamblers, has issued an urgent call for a pause in their rollout, a stance echoed by former gambling minister Stuart Andrew MP. The British Horseracing Authority warns the checks could strip the industry of up to £250 million in annual revenue as punters may avoid providing personal financial data and shift to unregulated markets. Rising Calls to Halt Affordability Checks from Within the Gambling Reform Movement April 13 2026 – Noyes publicly urges a pause via Guardian article. Thursday (date of board meeting) – Gambling Commission expected to approve the checks despite opposition. Stuart Andrew, former gambling minister, aligns with Noyes on the need for a rethink. £250 million Annual Revenue Risk Highlighted by British Horseracing Authority The BHA estimates that mandatory financial risk assessments could divert a significant share of betting spend, potentially costing the racing sector £250 million each year. Potential Shift to Unregulated Black Market Threatens UK Racing Industry If punters are required to disclose salary or asset details, many may turn to offshore or black‑market operators, undermining the industry's financial stability. The Guardian notes that betting on racing is among the safest products, yet the checks are designed primarily for high‑risk casino gaming, risking false‑positive exclusions for bettors. Regulatory Uncertainty Sets the Stage for Future Policy Revisions The Gambling Commission’s history – including the poorly managed Football Index collapse that cost users over £100 million – raises doubts about its capacity to oversee the new checks. With the pilot data showing less than 3 % of accounts would trigger action, but no clear split between gaming and betting customers, the Commission faces pressure to reconsider before a Thursday vote.

Dr. James Noyes, a prominent advocate for gambling reform, has urged the UK government to pause the implementation of affordability checks for online gamblers. Noyes, who initially proposed the idea of affordability checks in 2020, expressed concerns that the current pilot scheme has raised serious questions that need to be addressed before proceeding.Noyes' call for a pause echoes similar concerns raised by senior figures in the horse racing industry, which fears that the checks could disproportionately affect racing bettors and cost the industry tens of millions of pounds in revenue.The Gambling Commission launched a pilot study on financial risk assessments in September 2024 to assess a two-tier system of checks. However, Noyes and others have raised concerns over the lack of transparency and inconsistent data in the pilot scheme.Noyes emphasized that while affordability checks were initially proposed as a worthy idea, their implementation must be carefully considered to avoid impeding the majority of gamblers from engaging in a lawful activity. He also highlighted the need for a gambling ombudsman to ensure proper treatment of consumer redress and rights.A spokesperson for the Gambling Commission stated that the regulator is working on financial risk assessments with a focus on removing friction for consumers. The Commission has yet to publish a final report on the pilot and has not issued an update on its progress since the spring of 2025.