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Kim Noble confessed to the Guardian that his first attempt at promoting his long‑awaited graphic novel involved asking publishers if he could hire a digger, dig a massive hole in a roundabout and bury the books there. The proposal was rejected, but it underscores the lengths he’s willing to go to get his work into readers’ hands. Kim Noble’s Unconventional Pitch to Bury a Book Under a Roundabout During a coffee interview, Noble explained that he had even suggested leaving drafts of his work in public toilets so publishers would have to hunt them down. When a previous Icelandic curator vanished after promising a book project, Noble’s frustration grew, leading to the roundabout idea – a stark contrast to traditional marketing tactics. Publication Details: Date, Publisher and Price Title: In Pursuit of a Wonderful Nothing Publisher: Cheerio Publishing Release date: 28 May 2026 Price: £15 Why Noble’s Stunt Highlights the Struggles of Indie Artists The interview reveals a broader tension between avant‑garde performance art and the commercial realities of publishing. Noble, known for transgressive stage shows such as 2022’s Lullaby for Scavengers, notes that theatres are increasingly wary of risky work, and publishers push for conventional back‑cover biographies that clash with his aesthetic. His desire to create a tangible object “even if it’s shit, it’s there” reflects a yearning for permanence in a career built on fleeting live performances. What Might Come Next for Noble’s Literary Debut Despite his self‑confessed lack of confidence in writing a “proper” book, Noble is “absolutely loving” the focus on drawing and text. He hints at a live component to the launch and continues caring for his ailing mother, suggesting future projects may blend personal caregiving narratives with his characteristic dark humor. Observers will watch whether his unconventional reputation can translate into sustained sales and further publishing opportunities.