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The Intensified Sales Effort Fifa is upping efforts to sell luxury hospitality tickets for the World Cup, with packages still available for 102 of the 104 matches at the expanded tournament. The Event Details Mexico’s Group A opener against South Korea and one last-32 fixture expected to feature Spain are the only matches showing a lack of availability on Fifa’s hospitality platform. A new category – “suite essentials” – has been added to lower-profile games, allowing customers to buy an individual ticket for a suite that would previously have been sold to a group. The Pricing Strategy The “suite essentials” category promises “the beautiful game, simplified” and offers access to a hospitality suite, a numbered seat and “prepackaged snacks, soft drinks, and a commemorative gift”. Starting at $650 (£477), tickets are available at 10 matches, including Colombia v the Democratic Republic of the Congo and Uruguay v Spain. The Impact Analysis Fifa has adopted a form of “adaptive pricing” whereby it is able to adjust the cost of tickets depending on demand. The organization says the prices are decided upon by executives, not an algorithm, and could be adjusted before the tournament. The Future Outlook Fifa opened its “fourth and final” ticketing phase at the beginning of April, a first come first served process. The organization offers a platform for supporters to resell tickets, which is likely to allow for continued supply until the tournament.