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The US seafood industry is tackling a significant challenge: Americans' low fish consumption. With an average annual intake of about 19lb per person, the US lags far behind the global average of 45lb. In contrast, Iceland leads the world with an impressive 200lb of seafood per person per year.To crack the US market, the seafood industry has devised a strategy to make fish more appealing by making it look like meat. This approach involves creating products such as tuna that resembles chicken nuggets and salmon sticks that look like beef jerky. This tactic is similar to hiding vegetables in recipes for picky toddlers, but with a twist: it's about presentation rather than altering the product's nature.This isn't a new concept, as plant-based meat gained popularity when placed in the meat department rather than the vegetarian aisle. Similarly, fish-as-meat marketing has been around with products like tuna steaks and salmon burgers. However, the trend seems to be gaining momentum, with recent reports from the Seafood Expo circuit indicating a surge in interest.While this strategy may be effective, its environmental implications are questionable. With 348 million people in the US potentially increasing their seafood consumption, concerns about overfishing and the collapse of marine life arise. Guardian columnist George Monbiot has argued that there are almost no fish or shellfish that can be safely eaten if the goal is to save the oceans, suggesting that stopping fish consumption is a more impactful action.The success of this strategy may also be influenced by economic factors, such as food inflation and tariffs. If supply chains collapse due to global conflicts, the demand for Fishy Meat may become irrelevant as Americans struggle to afford basic food items.

As the world becomes increasingly turbulent, UK experts are urging people to stockpile emergency foods to ensure they can survive in case of disruptions to food supplies. Prof Tim Lang, a food policy expert, warns that the UK's food system is a 'tinderbox' and that civil unrest and food riots could occur if there are shocks to the system.Experts recommend stockpiling long-life items that can be eaten without cooking, such as:tinned beans, vegetables, and fishrice crackersoatsIt's also important to have water - at least 7-12 liters per person per day. In addition to these essentials, consider including treats like chocolate or crisps to help maintain morale.Sharing stockpiles with neighbors is also crucial, especially for those who are food insecure. With 1 in 7 households with children already struggling to afford food in the UK, experts stress that social solidarity is key to maintaining social order.Countries like Switzerland, Germany, Latvia, and Lithuania take emergency food stockpiles seriously and provide guidance to their citizens on how to prepare. In contrast, the UK's advice on its Prepare website is minimal.Prof Sarah Bridle, at the University of York, recommends having an emergency food store and incorporating long-life items into daily diets. George Monbiot, a Guardian columnist, has revealed the contents of his own stockpile, which includes 25kg of rice, 15kg of dried chickpeas, and 5kg of oats.