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The Unveiling of Ferrari's First Electric Car For passionate enthusiasts, Ferraris are not merely cars but works of art. The emotion stirred by their classic red curves is, they say, akin to standing before a Michelangelo sculpture, while the sound of the engine revving evokes a sensation comparable to listening to the music of Giuseppe Verdi or Giacomo Puccini. The Design of the Luce EV The Italian carmaker's first fully electric car, the Luce EV, unveiled this week, left many fans aghast. "I don't dispute the fact that it's electric – that's a generational step that needs to be taken," said Fabio Barone, the president of the Italy-based Passione Rossa Ferrari owners' club. "But the design was a total shock – it has shaken the very foundations of our legendary Ferrari." The Market Reaction The initial financial market reaction suggested investors had a clear view: Ferrari stock plunged 8.4% in Milan trading on Tuesday and US-listed shares fell 5.3%. On Thursday the share price staged something of a recovery, regaining 3.5%. The Impact on Ferrari's Brand The backlash "may not matter for the investment case" for Ferrari. Most analysts suggest it will produce fewer than 1,000 of the cars, so "Ferrari only needs to capture a small number of open-minded wealthy buyers". The Future of Ferrari's Electric Cars Ferrari's chief executive, Benedetto Vigna, said the car was garnering interest from potential buyers. During an event in Modena, Vigna dismissed the critics, telling reporters that people were writing to say they liked the Luce and were placing orders.