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The Rise of Cringe Culture In a TikTok video, Katie Whitney, a 25-year-old with 2.5 million followers, addresses Cynthia Erivo in a way that is described as 'toe-curling' or 'cringe' to watch. This type of content is part of what is known online as CringeTok, a subsection of the internet that deals in content designed to make your toes curl. The Psychology of Cringe Cringe has been identified by some working in mental health as a relatively new form of shame. According to Roger Giner-Sorolla, a professor of social psychology at the University of Kent, cringe is a slang term for the feeling of 'vicarious shame'. This places a person who has done something embarrassing or even morally shameful 'under the dim regard of other people'. Mark Beal, a professor of communications at Rutgers University, describes cringe as 'feeling awkward, feeling embarrassed, feeling uncool'. A key aspect of cringe is a lack of self-awareness. The Impact on Gen Z According to a Yahoo/YouGov poll, the fear of coming across as cringe has stopped more than half of Gen Z from expressing themselves freely online, and 55% of those surveyed said it had stopped them from opening up emotionally. This fear is affecting not only online behavior but also offline interactions, with some people feeling hesitant to participate in activities or express themselves for fear of being ridiculed. The Future of Cringe Culture So can Gen Z get over the fear of cringe? According to Giner-Sorolla, the way to survive is to 'narrow your focus ... have a reference group of people you can be authentic with, and even if other people think your authenticity is cringe, at least you've got your people.' Having connections, having friends, having people you can relate to and share with, is good for the brain. However, not everyone benefits from an audience.