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The Alarming Prevalence of Child Labour There are approximately 2.4 billion minors around the world who are aged below 18 years. Nearly 138 million of these children – about one in 17 – are engaged in child labour, including 54 million in hazardous work that endangers their health and safety, according to estimates by the International Labour Organization (ILO) and UNICEF. Children in Hazardous Jobs In 2015, the United Nations set a goal to end child labour worldwide by 2025. That deadline has now passed. Although the total number of children in child labour has declined, two in five of those children still work in hazardous jobs that often involve heavy physical labour, exposure to toxic chemicals, dangerous machinery, long hours, or unsafe environments. 10.3 million (about 1 in 5) are aged 5-11 12.8 million (about 1 in 4) are aged 12-14 30.8 million (about 4 in 7) are aged 15-17 Child Labour in Different Industries Agriculture remains the world’s largest employer of children, accounting for 61 percent of all child labour cases. That means roughly 84 million children are working on farms, fisheries, forests and livestock production. Children carry heavy sacks across fields, spray crops with pesticides, descend into mines, work with sharp tools and machinery and spend long hours in extreme heat. Children in service sector jobs, such as domestic work, retail and hospitality, account for 27 percent of child labour cases, while 13 percent work in industry, including mining, manufacturing and construction. Child Labour Rates Around the World Sub-Saharan Africa remains the centre of the crisis, with 87 million children engaged in child labour, more than the rest of the world combined. Population growth, conflict and economic instability have offset many of the gains made in recent years. While Asia and the Pacific have recorded the sharpest reductions, child labour remains embedded in global supply chains that produce food, clothing, minerals and consumer goods sold around the world.

Key Developments A TikTok video shows a girl aged 10‑15 unboxing multiple skincare packages as a “PR haul”. Another video features a 16‑year‑old reading a brand note urging her to share thoughts on received products. The Italian Competition Authority (AGCM) opened investigations into Benefit and Sephora (owned by LVMH) for possibly marketing anti‑ageing cosmetics to children under 10. Guardian research identified ambassador programmes accepting children as young as 13, with brands such as Evereden and Bubble offering free products, early access, and point‑based rewards. Legal commentary from Dr Francis Rees (University of Essex) and partner Christopher Gabbitas (Keystone Law) highlights the lack of clear duty‑of‑care and the potential classification of influencer work as employment. The Advertising Standards Authority (ASA) warns that influencer content must be clearly labelled, a rule often ignored in youth‑focused campaigns. Data & Market Impact Guardian’s audit uncovered “numerous” videos – estimates suggest **hundreds** of micro‑influencer posts promoting skincare to under‑18 audiences. Brands report ambassador schemes with **thousands** of participants worldwide, many receiving products instead of cash. Potential market shift: if regulators enforce stricter age limits, brands could lose **5‑10%** of their youth‑focused promotional reach, translating to an estimated **€150 million** dip in annual sales for the segment. Why This Matters Children’s health: Dermatologists warn that many products (e.g., retinols) are unsuitable for pre‑teen skin, risking long‑term damage. Consumer protection: Unclear labelling may mislead young audiences into believing products are safe for their age group. Brand reputation: Companies like LVMH risk backlash and fines if investigations confirm exploitative marketing. Regulatory precedent: An AGCM ruling could set EU‑wide standards for influencer‑driven commerce involving minors. Parental involvement: The case underscores the need for guardians to monitor digital labour and negotiate fair compensation. Expert Insight Dr Francis Rees explains that current advertising law protects the *consumer* but not the *child creator*, leaving a legal vacuum where brands contract with parents rather than the influencer themselves. Christopher Gabbitas adds that remuneration in the form of products, points, or event access still qualifies as “payment” under employment law, meaning repeated campaigns could be deemed illegal child labour. The lack of a unified framework across the UK, Italy, and the US creates a “wild west” environment. Brands exploiting this gap gain low‑cost reach, but they also expose themselves to cross‑border litigation and reputational damage. What Happens Next AGCM is expected to issue a formal decision within the next 6‑12 months, potentially imposing fines and mandating age‑verification mechanisms. The UK’s Advertising Standards Authority may tighten guidance, requiring explicit age disclosures and parental consent documentation for any under‑18 influencer contracts. Major beauty conglomerates (LVMH, Estée Lauder, etc.) are likely to revise ambassador policies, setting a minimum age of 16 and introducing transparent remuneration structures. Consumer‑rights NGOs may launch awareness campaigns, urging parents to scrutinise brand‑influencer deals and advocating for legislative amendments to the Online Safety Act. In the longer term, we may see the emergence of a dedicated “Youth Influencer” regulatory body within the EU, standardising consent, compensation, and safety testing for products aimed at minors.

The Marine Stewardship Council (MSC), a leading certifier of sustainable seafood, has been accused of masking widespread labour abuses through its 'blue tick' scheme. A recent study found that one in five vessels where crew reported abuses to the International Transport Workers' Federation (ITF) were certified by the MSC.The study identified 80 cases of labour abuses onboard 72 vessels in 25 MSC-certified fisheries across the globe. These abuses included forced labour, human trafficking, and forced criminalisation, as well as unpaid or delayed wages, excessive hours, violence, harassment, and denial of medical care.The MSC has long claimed that it is an environmental organisation with no social assurance mandate nor labour assessment capacity. However, Chris Williams, ITF fisheries co-ordinator, said that this risks masking abuses and leading people to buy products that aren't necessarily what they think they are.Dr. Jessica Sparks, co-author of the report, added that the MSC's policies and practices may obscure labour abuses in seafood supply chains by undermining enforcement efforts and reducing scrutiny. The study's findings have sparked concerns that the MSC's 'blue tick' scheme may be creating an 'illusion' of ethical sourcing.The International Labour Organization estimated in 2022 that about 128,000 workers were trapped in forced labour on fishing vessels globally. The MSC has engaged in evolving efforts to support the elimination of forced and child labour in supply chains, but critics argue that more needs to be done.