Business
May 29, 2026
OurCoop triples CEO pay to £2.2m amid falling profits and sales
OurCoop, the mutual retailer that runs about 500 food stores in England, raised its chief executive…
Executive pay surge despite profit slumpThe independent mutual OurCoop approved a total pay package of £2.16 million for chief executive Deborah Robinson, an increase of more than three times the previous level, while the group reported a 4.4% drop in sales and a near‑50% fall in trading profit.Breakdown of the remuneration increasesRobinson’s package comprised an 11.5% rise in basic salary, a £1.1 million “incentive” payment and a one‑off discretionary award of £400,000. The finance, technology and property officer, Selina Butterfield‑Mashoofi, saw her total remuneration rise to £1.13 million, including a £500,000 incentive and a £212,015 one‑off payment; her base salary jumped from £257,606 to £400,000.Financial snapshot: sales down 4.4% and profit halvedSales for the year to 24 January fell 4.4% to £844.6 million.Trading profit shrank to £4.3 million, almost half of the prior year’s figure.Net debt increased to £36 million.The decline was partly attributed to supply disruptions after a cyber‑attack on the larger Co‑op Group, which provides a portion of OurCoop’s stock.Member backlash and governance questionsMembers criticised the lack of a profit‑share distribution this year and voiced concerns that the remuneration committee’s decisions were not transparent enough. One member told the Guardian that the figures were not read out at the annual meeting, while former staff on LinkedIn called the bonuses “galling” and “hard to justify”.OurCoop defended the raises, stating the remuneration policy was revised to retain senior talent amid “major strategic” mergers that created the new mutual.What the pay rise signals for mutual retailers’ futureThe episode highlights a tension between cooperative governance ideals and market‑driven talent retention strategies. If member scrutiny intensifies, future remuneration packages may need clearer benchmarking against comparable mutuals or tighter caps tied to performance metrics. Conversely, continued executive pay growth could set a precedent that reshapes compensation norms across the UK cooperative retail sector.
#OurCoop
#Deborah Robinson
#Selina Butterfield-Mashoofi
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