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The Rescue of Burleigh Pottery Christopher Bailey, the fashion designer who transformed Burberry into a global brand, has acquired Burleigh Pottery, a Stoke-on-Trent ceramics company founded in 1851, along with a small group of private investors. The deal ensures that production of Burleigh's intricate floral designs will continue without interruption at the Middleport Pottery site. Burleigh's History and Craftsmanship Burleigh is Britain's last continuously working Victorian pottery, where every item is still made by hand at its Stoke-on-Trent factory, as it has been since 1889. The company is known for its distinctive 'tissue transfer' printing technique, which involves engraving designs onto copper rollers and transferring them onto delicate tissue paper and then clay. The Impact of the Acquisition The acquisition by Bailey and his investors will preserve the company's 62-strong workforce and traditional craftsmanship. Bailey stated that he is 'deeply committed to protecting and showcasing the craftsmanship and character that make Burleigh unique, while helping to shape its future as a distinctive and meaningful British design and ceramics house.' The Challenges Faced by the Ceramics Industry The ceramics industry has faced significant challenges in recent years, including soaring energy costs and pressure from cheaper international competitors. The collapse of Denby, Burleigh's parent company, had raised concerns about the future of the business. However, Bailey's investment has secured the company's future and ensured that its heritage and craftsmanship will be preserved. The Future Outlook With Bailey at the helm, Burleigh Pottery is poised for a new chapter in its history. Bailey's experience in transforming Burberry into a global brand could bring a similar level of success to Burleigh. The company's commitment to traditional craftsmanship and British heritage is likely to continue, with Bailey's investment ensuring the company's continued success.