Breaking AI & Tech News Analyzed

The Veto Decision Colorado's governor vetoed a bill on Tuesday that would have banned companies from using surveillance pricing to set workers' wages and prices for consumer goods. The measure would have been the strongest in the nation against algorithmic pricing. Surveillance Pricing Explained The bill proposed banning companies from using algorithms, powered by artificial intelligence or other data-processing techniques, to set custom prices or wages based on the collection of an individual's information. This data could include everything from where an individual lives and what they have bought in the past, to their financial status, travel habits and affiliations. The Data Analysis Many states, including Illinois, California, Massachusetts and New Jersey, are also considering bills that would regulate surveillance pricing. Connecticut's legislature approved a sweeping consumer privacy bill that included new rules for surveillance pricing in May. The Impact Analysis Consumer advocates are unhappy with the veto, saying that Governor Polis sided with dominant corporations using invasive surveillance data to pick their pockets. The Federal Trade Commission (FTC) has documented examples of surveillance pricing in stores selling clothing, beauty products, home goods and hardware. The Prediction It's unlikely the current administration will crack down on surveillance pricing, given that the current FTC chair characterized the previous administration's report as a rush job. Consumer advocates say the federal government's inaction adds to the urgency of states needing to regulate surveillance pricing.

Italian regulators have launched an investigation into Sephora and Benefit Cosmetics, both owned by the French luxury group LVMH, over allegations of using 'covert marketing strategies' to sell beauty products to young girls. The probes aim to determine if these brands have been targeting minors with skincare products, such as face masks, serums, and anti-ageing creams, potentially fuelling an unhealthy obsession with skincare known as 'cosmeticorexia'.The Italian Competition Authority stated that the investigations were opened over concerns that important information – such as warnings and precautions for cosmetics not intended for, or tested on, minors – may have been omitted or presented in a misleading manner. The regulator expressed concerns that the frequent and combined use of a wide range of cosmetics by minors, without proper awareness, may be harmful to their health.The trend of young girls and teenagers being drawn to high-end beauty products has been driven by skincare content produced by beauty influencers, many of whom are tweens and teens themselves. This phenomenon, known as 'Sephora kids', has met a backlash from dermatologists who argue that children do not require beauty products and that this early focus on appearance can create anxiety over how their skin looks.Sephora has previously sought to distance itself from this trend, with its North America CEO, Artemis Patrick, stating in a 2024 interview that 'we do not market to this audience'. However, the regulator alleges that the company has adopted a 'particularly insidious marketing strategy' involving the use of 'very young micro-influencers who encourage the compulsive purchase of cosmetics among young people, a particularly vulnerable group'. LVMH said that it, Sephora, and Benefit would 'fully cooperate with the authorities' but declined to comment further, reaffirming their strict compliance with applicable Italian regulations.